Why PPC Advertising is Practical For Your Business

Search rankings are a battlefield. Many businesses compete for visibility, and this can be brutal especially for new ones who haven’t ranked up the search results. This is why it’s great to have Google adwords for business and pay per click (PPC) advertising—you can compete with established brands. It’s an equalizer of the playing field. But what is PPC exactly?

adwords
Those are the links you see on the top of the search results labeled “Ad”. Those webpages didn’t rank up organically but were paid so they would appear in search queries or keywords related to their business.

But don’t get intimidated by the word “paid”. I know as an entrepreneur you are trying to maximize your resources. That’s why PPC is the best tool for you. Here’s why PPC is practical:

You Literally Only Pay Per Click

You’re only charged for the qualified leads that click your webpage. It’s an automatic filter. You won’t have to spend money for advertising to people who just see your ad but aren’t interested to know more–unlike most ads, like in print and TV (which are so damn expensive).

You Are in Control of Your Budget

In business development, budget is everything. Every cent counts. As much as possible, you want to maximize your resources. PPC allows you to do that. You can set a limit to the amount of money you spend for a campaign, such that if you reach the target number of clicks you want for your website, you can stop spending for it.

You Are in Control of Your Campaign

Unlike most ads, PPC can be specified according to your preference. You have the choice to only advertise on a specific location, time, and even language. That makes it way more likely for your webpage to be seen by potential customers. It’s very helpful if you’re a small business in a local area.

You don’t have to spend a lot just to reach your target audience just because you’re new or small in the playing field.

But you do need the right PPC management agency to help you create the right strategy. Their expertise on Google adwords combined with your expertise on your business will work wonders for your business.

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The Fundamentals of SEO

Want to start working in the world of search engine optimization? Did you outsource some work to an SEO provider and would like to familiarize yourself with what exactly they’re working on? Want to start working in the world of search engine optimization? Did you outsource some work to an SEO provider and would like to familiarize yourself with what exactly they’re working on?

search-engine-optimization

Learning SEO seems overwhelming at first, so let’s start with the basics, shall we?

In layman’s terms, search engine optimization–or SEO for short–is pretty much the process of adapting strategies to suit a search engine’s algorithms so that webpages can rank high.

The tricky part with this is that these search engine algorithms evolve along with the Internet through the course of time. This means that those who provide search engine optimization services need to constantly change the way they play the game.

But what are the fundamentals of SEO?

What should we know first before thinking of a strategy?

We can divide the basics into three parts: Keywords, On Page, and Off Page.

Keywords are what people type into the search bar when they, well, search for something in Google or other search engines. They’re the first thing that comes to mind for many of us when we hear the word SEO. We can’t help it—a large part of SEO does revolve around keywords.

We know the main goal of SEO is to make a webpage appear as close to the first page of the search results as possible when their keywords are typed in. Researching these keywords is one of the tough parts. Too broad of a keyword and you’ll have too much competition. Many SEO experts search for and use “long-tail” keywords (aka short phrases) instead, as they will have less pages to compete with. But how are keywords used?

On-Page SEO is where the keywords go. The basics of the basics, it consists of the following:

• Web ContentThis means all the things we have on our websites–blog posts, articles, images (their image names matter as well!), videos and descriptions, among others.

• URLs The structure of your URL affects how SEO-friendly it is. URLs that are short, contain a keyword, and also describes the content that the page has do not only tend to rank higher, but are also human-friendly as well.

• Metadata This is what you call the bits of text that appear when webpages appear on the results pages. They are the title of your page and its description. Optimizing your metas are very important–the title tag alone can catapult you to the first page.

seo

Now, if On Page SEO focuses on your own website, Off Page SEO is more concerned with other sites. We’re talking about links. When search engines see that websites link back to your own site, it has a positive effect on your site’s ranking.

Remember, however, that it’s not about the number of links to your site. It’s about the quality and content of the sites that link back to you. The better the quality of these sites, the more relevant you become in the figurative eyes of the search engine.

There are many study materials and tutorials out there that provide a more in-depth look into SEO. Unfortunately for many of us, we just don’t have the time to learn how to optimize our websites. But while we hand all the work to people who offer SEO company services, that doesn’t mean we can’t learn a thing or two about what they do.

But if you want to delve deeper into the world of SEO, then study away!

The Problem with BPO Pirating

Pirates have always been a part of human history, from the Phoenicians, Vikings, Carribean buccaneers, to Somali pirates. As long as maritime commerce existed, there have always been those who stole from the sidelines.

In modern times, piracy has also taken different meanings—such as when you make illegal copies of someone else’s work.

(Like it or not, torrenting is unfortunately still a crime in many countries.)

For businesses, it can mean robbing a company of its employees.

villain

Staff piracy or poaching has always been an issue in the world of employment, especially in the outsourcing industry. But early in February this year, ICT Davao and other heads of big BPO companies in Davao City called out the actions of employee pirates or

These pirates reel in employees by enticing them with higher pay, better benefits, and immediate hiring. The problem with this is that sometimes the worker suddenly disappears into thin air. No calls, no resignation letters–nothing at all.

A lot of these staff pirates aren’t even from Davao. Many of them come from cities like Cebu and Manila, sometimes giving even housing benefits for any employees that take them up on their offer.

This can put a small Davao outsourcing company in peril, because it hampers its capability to make deadlines meet . Finding a replacement worker will also take precious time.
What are some of the causes of staff piracy in the local BPO industry?

Competitive Salary and Benefits

Let’s be real—salaries in the Philippines are generally low compared to other countries. It’s how we can afford to offer affordable rates to clients. BPOs may be known for having relative high starting pays, but there’s always that one company that seems to offer more.

No Work-Life Balance

BPOs–especially call centers–are notorious for their shifting schedules. It messes up a person’s sleep cycle and can affect their overall health. Shifting schedules can also affect their relationship with family and friends, preventing them from joining in occasions like Christmas or birthdays.

It’s why some BPOs offer fixed schedules and weekends off (some don’t even have work on holidays), attracting others to their office.

Lack of Training

Most companies want their applicants to already have experience in their field of work. But even new workers with a seasoned resume need on-the-job training on the firm’s S.O.P. too. You don’t feed someone to the lions and expect them to make it out alive, do you?

Management

Office management that doesn’t make an employee feel like they have a care about their career and welfare can turn them off immediately. Management that monitors their workers and watches out for their progress can help them in the long run.

The Job Description Was A Lie

Ever applied for a position for, say, a photo editing job, but all you’ve been doing is making videos even though the job ad said otherwise? Feels bad, doesn’t it? But you’ve got nowhere else to go , so you’re stuck in a job that isn’t what you signed up for. You’re now just waiting for the right moment to quit your job.

How can our BPOs–not just in Davao but in the Philippines as a whole–avoid this staff poaching epidemic?

We make life better for our employees. We can make them feel like they matter to us. Give them the mentoring they need when they start working. Workers with many skills can be assigned to another position that suits them. We can support their careers and their decisions for their future.

Jobs aren’t always fun and games, but that doesn’t mean they can’t enjoy life in the office.
Quitting a job isn’t bad in itself. Sometimes when our career is going nowhere and we’re not learning anything new, it’s time that we move on. There’s nothing wrong with resigning as long as we do it through the proper channels.

Quitting too many times in too short a time, however, looks bad on your resume and your long term career.

Imagine applying for a job at the best outsourcing company in Davao. They take a look at your job experience and find that you only last months in every job you’ve been in.
When they ask you, “Why did you quit your job so soon?” and you answer, “I got pirated”, do you think they’ll consider hiring you?

Going Local: Outsourcing Inside Davao

It has become the “in” thing for many businesses these days to source out work to companies. Aside from being potentially cheaper, they also save your time and energy for your more important business-related tasks. This way, your business becomes more by doing less.It has become the “in” thing for many businesses these days to source out work to companies. Aside from being potentially cheaper, they also save your time and energy for your more important business-related tasks. This way, your business becomes more by doing less.

Even here in the Philippines–in Davao no less–many businesses have opted to hire BPO firms for jobs that they need to do but can’t. Graphic design, content writing, web development, customer service–you name it, BPO companies have got it.

So, fellow Davaoeño, are you looking for a BPO to outsource to? Don’t look elsewhere, stick to a Davao based outsourcing company instead.

Aside from the rapidly booming BPO industry here in Davao, here are several good reasons to go local:

1. It’s Cheaper

Hiring foreign companies can cost lot of money. It’s quite well known even outside the outsourcing world that the Philippines has low labor costs compared to many well-known countries with BPOs.

But just because service costs less doesn’t mean there is less quality.

And, let’s face it, the world has always had a volatile economy. Better to save those dollars and spend your pesos here, right? Because if you do so:

2. You’ll Be Helping the Locals in Your Own Little Way

Local BPOs aren’t just helping you–you’re helping them out too. BPO employees work long hours and many spend their holidays in the office. A lot of outsourcers make a lot of sacrifices to ensure a better future for their family.

When they get a job from a local client, it’s like a warm reminder that they don’t always have to rely on jobs from overseas firms so they can support their families and dreams. They can also rely on you.

Are you feeling a little bit more patriotic yet?

3. Davaoeños Know What You Need

Instead of searching high and low for outsourcing services outside the city, why not go for a BPO in Davao City?

A local outsourcer can gain more in-depth knowledge and understanding of your business and product than an outsider can. They don’t have to rely on asking you for details or researching on what you do. They can just visit your place of business instead.

Plus, nothing beats the pride and camaraderie among fellow Davaoeños helping each other out.

4. We Work Hard

Overseas, both OFWs and Filipino BPO employees have gained a reputation for being reliable and hardworking. Our workforce in general is highly skilled. We also have a good grasp of the English language, we’re fast learners and highly trainable. These traits are some of the reasons why Filipinos are so sought out in many countries.

The best Philippine BPOs, Davaoeño or not, won’t work their butts off only for foreign clients. They’ll do their best for any customer, overseas or local, because they aren’t only representing their corporation. They are representing their city and their country too. After all, no outsourcing company wants to let their country down.

3 Fatal Mistakes in Web Writing

Writing for the web is different from writing in your journal or writing a novel. Professional web writing service providers know this. Aspiring authors who are stuck in a content-writing job to make ends meet have an edge on creativity but the internet cares more about relevance more than any other criteria. Here are the mistakes to be avoided at all cost:

1. Too Much Creativity

Writing for the web is about business. I’m not just talking about making profit, but also attracting people to put up with your content. When people browse through the internet, they’re not looking to read a novel (unless that is the actual keyword they used). They’re looking to find relevant content about something that concerns them. So cut the long anecdotes and be direct to the point.

Don’t overcomplicate your sentences as well. Nobody cares if you know how to use “jubilant” in a sentence. Stick to simplicity. You’re competing with people’s attention span and they don’t usually have the patience for pages that beat around the bush. You’re writing for lazy people so use common terms. Not only for your audience’s sake, but for the sake of your search engine rankings as well. No matter how creative you are, if Google doesn’t pick up your important keywords, no one’s going to visit your page because they don’t rank in the search results.

2. No Visuals

Viewing a website is essentially a visual experience. That’s why web developers obsess over the design of a website up the smallest elements like icons and buttons. When it comes to blog posts and other individual pages, especially for text-heavy ones, it’s important to break the monotony with images or illustrations that complement your content.
Business-wise, this is an obvious advice because people aren’t likely to trust just wordy descriptions of what you’re selling. Of course you also need to incorporate pictures of your product, or maybe the location of your business if you’re trying to get people to visit the place.

3. Inconsistent Quality

Consistency is key, especially for web content. Remember, your visitors can land in any of your webpages. You have to make sure every post will encourage the readers to stay and read more pages. It’s also quite discouraging for the audience to jump from a well-written and informative blog post to a mediocre and misinforming article on the next page.

If you’re not confident about writing for your website on your own, hiring an agency that specializes in website content writing services is a wise choice.