Search rankings are a battlefield. Many businesses compete for visibility, and this can be brutal especially for new ones who haven’t ranked up the search results. This is why it’s great to have Google adwords for business and pay per click (PPC) advertising—you can compete with established brands. It’s an equalizer of the playing field. But what is PPC exactly?
Those are the links you see on the top of the search results labeled “Ad”. Those webpages didn’t rank up organically but were paid so they would appear in search queries or keywords related to their business.
But don’t get intimidated by the word “paid”. I know as an entrepreneur you are trying to maximize your resources. That’s why PPC is the best tool for you. Here’s why PPC is practical:
You Literally Only Pay Per Click
You’re only charged for the qualified leads that click your webpage. It’s an automatic filter. You won’t have to spend money for advertising to people who just see your ad but aren’t interested to know more–unlike most ads, like in print and TV (which are so damn expensive).
You Are in Control of Your Budget
In business development, budget is everything. Every cent counts. As much as possible, you want to maximize your resources. PPC allows you to do that. You can set a limit to the amount of money you spend for a campaign, such that if you reach the target number of clicks you want for your website, you can stop spending for it.
You Are in Control of Your Campaign
Unlike most ads, PPC can be specified according to your preference. You have the choice to only advertise on a specific location, time, and even language. That makes it way more likely for your webpage to be seen by potential customers. It’s very helpful if you’re a small business in a local area.
You don’t have to spend a lot just to reach your target audience just because you’re new or small in the playing field.
But you do need the right PPC management agency to help you create the right strategy. Their expertise on Google adwords combined with your expertise on your business will work wonders for your business.