When we think about promoting our brand and services on the Internet, what comes to mind first?
“Let’s start making ourselves known on Facebook! Or Twitter! Or other websites with a lot of people in it!”
That’s great! A social media campaign is one of the best ways of reaching out to people–granted that you do know what you’re doing. It is the go-to marketing method if your aim is to make an impression, a persona for your brand. What makes this highly effective especially in more modern times is that it lets you to build relationships with your customers better. And today’s society, people value authenticity when it comes to engaging with businesses.
That, and the sheer size of the population of users is nothing to laugh at.
Reaching your Customers Through Social Media
But there’s a little problem going on with social media right now. It’s getting harder to reach out to its users through natural, “organic” ways. Facebook, for instance, has been making a few updates on what appears on people’s newsfeeds. Entrepreneurs will have a harder time getting their names more visibility without resorting to paid advertising. Bit of a cunning move on Facebook’s end, if you ask me. Kudos to them.
But if you’re a smart businessman/woman, you know that there are other kinds of digital marketing out there. You don’t have to rely on social media alone. There’s SEO, affiliate marketing, pay-per-clicks…
…and then there are emails.
“But email is so outdated! Everyone and their mothers use Facebook for everything these days.”
Using Emails for Marketing
Now hold on. An email marketing campaign still holds a lot of merit–more than you might expect. There is still a large number of people in the world who don’t have accounts on Facebook, Twitter, or other similar sites. That’s a demographic that you should tap into.
According to CustomerThink, an email is six times more likely to have a higher click-through rate than a tweet or FB post. More people also prefer to receive content through this manner too.
It was also stated that it’s 40 times (FORTY!) more effective at gaining new customers. Truly a master at lead generation.
Another plus point of email marketing is that it allows you to send more personalized messages to your customers. It’s more likely to be read than something you see while scrolling down your newsfeed.
So don’t underestimate the power of emails! Instead of using only social media, why not implement both methods into your digital marketing plan? Attract people into signing up for your newsletter mailing lists. A good marketer will always make the most of the Internet’s potential, after all.