Guide to Lead Generation Marketing

Customers often find it off-putting when random companies call them up or message them to offer goods or services they did not really call for. “Why are you calling me?” does not really sound like a customer ready to spend money on your company. Thankfully, there is such a thing as lead generation marketing to help companies avoid this.

What It Is

A ‘lead’ is basically a person interested in your business aka a potential customer, and lead generation is about attracting and gathering these leads.

These leads can be generated through the personal information they put on the internet, and their information, in turn, can usually be gathered through online surveys, job searches and applications, and trial forms, among others.


Note that these leads provide information, such as email addresses and phone numbers, because they want to subscribe to companies, and this marks a major difference between organically generated leads and bought leads, but we will get to that later.

How It Works

Organic Lead Generation

When people interested in a job, service, or product fill out certain forms, say, a survey, with this they resign permission to their personal information. The survey could be a job application profile, or maybe a form for downloading free educational data.

Agencies specializing in obtaining this customer data from the sites then verify the information and send them to the relevant companies.

With a list of names and verified information along with those names, companies then know which people to contact and try to sell to. These leads are called “qualified leads.”

Bought Leads

It is to be noted that there is the option of buying these leads. Here, you get information from leads organically generated by a different company.

While it does actually effectively generate leads, it actually sacrifices the quality of the leads you get and you end up losing customers instead of gaining them.

These leads you get do not actually know your company, since they did not subscribe to calls/mails from your company. One can only imagine how surprising and unpleasant it is to constantly receive unwarranted updates and messages from a company you do not care about.

Why It Matters

While active promotion and pursuit of customers is encouraged in business and is actually a successful method of gaining clients, when it comes to lead generation, nothing beats organic interest.

When the person you are talking to is genuinely interested in what you are selling, or at the least, not annoyed by your contacting them, then they are more inclined to buy it and maybe even become a returning customer.

This, in contrast to what you get with bought leads, should be enough reason for any business owner to see why strategic lead generation is vital in any successful marketing plan.

Lead Generation and Your Business


Lead generation helps both customers and businesses. On the customer’s side, it is beneficial since it allows them to get updates on products or services they are interested in availing. On the business’s side, meanwhile, it is beneficial since it allows them to advertise to “enthusiastic” customers.

Things to Consider Now

Reliable information is important in successful lead generation, and for reliable information, it is important to have a good agency supplying you with information. It has unfortunately been an unethical practice for some agencies to provide clients with junk leads or leads with inaccurate information.

As The Balance puts it, a lead “is really only as good as the lead agency that you are purchasing it from.” So when looking to try out lead generation, make sure that you are getting a quality marketing lead generation team from a trusted agency.


What to Look for in An SEO Service Company

With websites getting more popular than ever, more and more companies are now looking to SEO service companies to handle their link building services needs. Where there are a lot of companies looking for these services, there are also a lot of companies offering to take care of their concerns.

With so many options available, interested business/website owners, including you, maybe, may find it hard to decide on a service company to go with. To help narrow down the choices, here are some factors that interested owners should know when considering their SEO service company options.


They Always Think Beyond What Is Asked of Them

Good SEO service companies do not limit themselves to what is asked of them by clients, they also consider all other possible outcomes and prepare strategies for these as well. More importantly, they actively seek out other opportunities that could aid the client’s cause and of course, update the client.

Even when things are going well, they do not let their guard down. They constantly look for any possible lapses and points for improvement and advancement, whether it is from the client or from other external sources.

They Don’t Limit Themselves to Mainstream Platforms

While Google and Facebook are today’s most widely used search engine and most widely used social media platform, respectively, that doesn’t mean the link building team should rely on them alone. Exploring other search engines and pages, like Bing, news sites, sponsored listings pages, among others, could help gain additional traffic for a site.

They’re Easy to Work With

Link building and SEO in general have a lot of technicalities to them, and clients who are not well versed or familiar with such technicalities will find it difficult to catch up with the team’s explanations. It is the team’s duty to break them down to simpler terms, making sure that the client has a clear understanding of how their links are going to be managed.

More importantly, they walk you through the financial aspect of the campaign. They will make it clear to the client how much they might earn if they use this keyword or that keyword, and if it will make the client earn or lose money. A good team will not care about getting paid alone, they will make sure that the client gets a good deal for their money as well.


They Will Ask You a Lot About Your Company

While a service company may be expected to research on their client’s brand beforehand, they will still have to ask the client questions on smaller details to ensure that their work will stick as closely as possible to the client’s vision.

Their questions may range from what keywords the client may specifically want to be included and what exactly they wish to achieve from their campaign. This allows them to estimate as accurately as possible price and conversion rates.

They More or Less Already Have a Plan to Show You

Given that they’ve made prior research about the client, they should have at least the basic frame for a plan, so that the client would have an idea of how the team is going to do their work. Clients wouldn’t want to be caught off guard by tactics they may not agree with.

With all the available options swimming out there, it is easy to get lost and end up choosing a company that may end up not working out with your vision. Business owners should take their time in carefully weeding out these less-than-ideal companies.

What it all really boils down to is that interested business owners should look for a good SEO service company who’s link building services team thinks outside the box and, more importantly, actually cares about the client.


Why You Should Trust Outsourcing For Your Customer Service Needs

With the business process outsourcing (BPO) industry flourishing, the possibilities are endless. The kinds of services they can provide businesses with grow in number. Digital marketing, search engine optimization, virtual assistance – almost any need that small to medium enterprises may be having trouble with or need help with, they can attend to for manageable rates.

Outsourcing is definitely a blessing for these smaller companies. A particular favorite among companies when it comes to outsourcing is customer service.

Customer service is a vital aspect in keeping customers happy and, more importantly, making sure they come back. With such an important role, business owners may be worried about leaving this area to an outsourcing company.

Will it affect quality? How will I keep watch over these employees? It’s only understandable for you to be concerned and to want to make sure that you’re handing this crucial business aspect in good hands.

To help you calm your fears, here are some reasons that you shouldn’t be afraid of outsourcing your customer service needs.

Quality Isn’t Sacrificed Despite the Lower Rates

In fact, it’s more likely to be improved. Trained agents are specially assigned to handle queries and comments. You can be sure that customers are answered efficiently. not to mention in a “customer-friendly” way that’s warm and inviting. This makes your customers feel valued, a must if you want them to keep coming back.

Is that still not enough to mitigate your fear of quality getting sacrificed? Know that a study by consulting agency KPMG actually found that among 490 contracts (notably worth £10 billion), the main reason for the outsourcing was that they were after the quality of the work done, not because of the lower cost.

Proper Monitoring Remains

Most companies prefer in-house staff primarily because they want to be able to keep an eye on things at all times. This is also the reason that companies are wary of leaving customer service to outsourcing. This is despite it being the better choice cost-wise. They feel that they’ll lose control of things.

It is true that compared to physical staff, these outsourced agents leave you with less control. Keep in mind, however, that there are technological advances available to us today. We are able to keep up with your customer service agents as easily as with an in-house team. There are a lot of chat and project management tools available online to help business owners/managers watch over progress real time.

Language Isn’t Really an Issue

There is another thing that holds companies back from going with outsourcing for their customer service needs. They are concerned with the agents’ accents and overall grasp of the English language. This might make it difficult for the agent and customer to communicate.

To avert this, most go-to outsourcing hotspots like the Philippines are full of agents that can speak English with moderate accents at the least and can understand US English as well as any native.

By leaving your customer service needs to an outsourcing company, you not only give yourself more time to focus on other business matters or cut cost. You also improve your company’s relationship with customers. And this, we all know, is a great way to gain their loyalty.

Companies shouldn’t shy away from customer service outsourcing. As long as you get a reliable company to provide you with these services, then you can be assured that your company and its relationship with customers are in safe hands.

What Does Web Writing Have to Do With SEO?

web-writingSuccessful search engine optimization relies heavily on content. Aside from dictating the quality of your site as a whole, good website writing, as Search Engine Land puts it, is a solid foundation for all other optimization efforts.

Why Exactly does Content Matter in SEO?

It Sets you Apart

We live in a time where almost nothing can be considered original anymore, especially when it comes to trade.

For most businesses, whatever one is selling or may offer services in, chances are, there are at least three other companies within a mile’s radius offering the same. This is where the importance of how you sell something that’s already out there comes in.

You can’t deny the existence of these other options, so the best step is to make sure your offer stands out. You have to get customers to choose your ad from the others. What better way to do this than through words?

With creativity and wit, the most common items are possible success mines. All it takes is for you to keep your customer on your page for that few extra seconds, which is very much possible with a little humor or excitement.

Keywords are Everything

On a more technical note, keywords ultimately dictate whether your page shows up on results.

You have to know what a typical customer might type into that search box, and adjust your keywords accordingly.

It’s also important to note that you can’t just splash keywords all over the paragraph, that’d make you sound spammy and plain suspicious. You have to be able to incorporate those words into your copy and make it sound as natural as possible.

Keeps Things Fresh

Search engines, Google in particular, has this Query Deserved Freshness feature that updates results whenever there’s a big event or big news on the subject of the search.

If you Google ‘tank’ for example, on a regular day, you’ll be greeted by several results on what tanks are or by sites selling tanks. If you search that on, say, a day when a war is launched, you’ll probably get greeted by news on tanks attacking this and that area for the next few days or weeks.

With this, it’s important that copy creators ride on this feature to make sure that the keywords they include go with whatever big event or news is going on so that they’ll be included in the “fresher” results (given that your company’s relevant to that event or news, of course).

Vertical Search Results

Search results don’t just display sites, they also display news, images, videos, and even maps related to your search. These vertical search results allow for content that might have not made it as sites to still make it to search results.

Companies can take advantage of this “second chance” by producing content in these areas as well. A good video or infographic, maybe, could mean a world of difference for your visibility.

online-marketingDirect Answers

By providing your site with interesting, and more importantly, reliable content, you effectively build trust with your site.

When this happens, your content will become a direct answer, or will pop out under the search bar when someone searches for something that your content may be answering.
While this may seem like Google is stealing your traffic from you, research shows that it actually drives in traffic.

Aside from traffic, the fact that Google lists your content as a direct answer will make your page appear more reliable, making people more likely to click on your ad.

Content clearly has a crucial role to play in the success of a site, which is why before engaging in other SEO efforts, your search engine optimization service provider should also make sure that the content, aka the foundation, is well made and well laid out.