SEO Vs PPC: Do You Really Have to Choose?


Search engine optimization and pay per click advertising are two relatively new methods of boosting one’s business presence-wise, and they are both undeniably helpful in doing so. With that, certain questions may lie. Should I invest in an SEO services agency? Or should I focus on PPC advertising services instead?

To help answer these questions, it’s a good idea to lay out some of the positives and negatives for each.



Builds Credibility

With SEO, it’s all about getting your page a good search results ranking and getting a helpful amount of organic traffic for your site.

Your page’s constant presence in the results will eventually lead people to associating your page (and your business) with the corresponding search terms, effectively making you a sort of trusted authority on the matter. When your page has established trust among internet users, they’re more likely to visit and regularly check on your site.

When such a trust is built, you’d have greater opportunity to make your potential customers see why they should avail of your products or services and more importantly, they’d be more likely to listen to you.


Another good thing about SEO is that even if you halt efforts with it, its benefits will still be felt. It’s one of those things you’ll definitely be glad you invested in.

Unlike with PPC, whose effects are largely dependent on whether you’re still subscribing to it or not. Even if you cut back on SEO, what it has done for your business in terms of establishing your page’s authority and building a good stand with customers goes on for a while longer, at least until you can get back to spending on SEO.


While paid ads do in bring in traffic, users are still more likely to click on and consider organic listings. Getting a good spot amongst other organic search results is something a company cannot simply buy and when achieved definitely reaps its benefits.



Market Visibility

With PPC, by simply paying for ad space, you are already assured that people will be seeing your ad even if they didn’t necessarily target your company specifically. So even though you might not have been one of their top options, your presence may propel them to now consider you and hopefully go with your company in the end.

Your aimed market, on the other hand, can now be more specifically targeted. While SEO’s abilities in this area provide a broader reach, PPC allows you to get in touch with the potential customers who are actively interested in what you may be offering, making conversion a greater possibility.


PPC is a particularly good choice for when you want to try out different strategies since it doesn’t take much effort to change an ad and you get quick feedback.

It’s also a good way to try out a marketing strategy before diving into larger campaigns since it can gather a significant amount of information, but at the same time, doesn’t require much investment.

Cost Effectiveness

Time and again this has been listed as one of the top reasons why PPC advertising services should be considered by every startup, and for good reason.

Since smaller enterprises are typically more budget conscious, it’s important that value for money is considered. This method is pay per click, so while not all clicks are assured transactions, it’s a lot more cost-efficient.

Both methods evidently have their respective benefits that any business would want, and more importantly, it’s important to point out that the better method here would depend on what your business needs.

At different stages your business may need more of PPC and then later on SEO, basically, it’s important to see these methods not as “ors” but as “ands” that will assist your business at it develops.

With all that, it would be best to consult with a reliable digital marketing agency to help you see which one you should invest in now at your business’s current stage and see how SEO and PPC can work together to build your company the online presence it deserves.


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