How Facebook Advertising Can Help You with Your Email Marketing Campaign

A good email marketing campaign management is undoubtedly a great way to discuss your pitch with potential customers at length. There’s no pressure in maintaining a certain acceptable length, as is usually expected of social media type posts or messages, leaving you with enough liberty to go into detail and better talk about your concept.

Before the actual speaking to them via email, however, lies the task of finding those people to send emails to. This is where advertising your business on Facebook comes in.

Just how can Facebook help re-energize your email campaign?

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Grow Your Set of Subscribers

With millions of users online at any given moment, Facebook is one of the widest reaching and most diverse network you can possibly use to fish for potential subscribers.

One of the best ways Facebook can help assist your campaign is by helping you grow your list from your already existing subscribers. Not only does it make targeting easier, it also increases your chances of successful conversion since these people are more or less similar to your current subscribers.

Wake Up Inactive Subscribers

You may have successfully gotten hold of subscribers, but it’s important you keep them active subscribers, too.

While a better tool for explaining matters at lengths, email is unfortunately often disregarded by users today as most prefer the interactivity and conciseness of social media platforms like Facebook. This, however, doesn’t have to turn into an “either, or” situation. You can actually use Facebook to redirect your users to subscribers, whether current or potential, to contacting you via email. You basically use your Facebook ad to lure them in and then have them go with email from there.

Use Your Facebook Ads to Experiment

As with everything else, a certain level of testing is required in order to see what works with you market and what doesn’t.

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Testing an approach directly with an email campaign may not be the most efficient way to see what strikes your desired customers better as it may take more time and effort which isn’t guaranteed matched return. Segmenting recipients by demographic, writing out templates for each, then sending the emails out without the guarantee of a response is something a growing business shouldn’t waste time and resources on.

If you try out an approach with a Facebook ad first, however, with thousands of people immediately seeing it and more likely to engage with it, you’re better guaranteed results. Additionally, Facebook ads require less effort to set up and as well as arrange to be targeted to specific audiences.

Facebook business advertising is a growing platform for gaining subscribers while email is considered as “phasing out,” but this doesn’t mean that it has to replace email. The two platforms can be utilized, along with the assistance of a good digital marketing agency, to work together to help your business gain the subscribers you need for your growing business.

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Is Outsourcing Really Threatened by AI?

This year, there has been more talk than usual about artificial intelligence taking over jobs in the outsourcing industry. For countries with economies that depend quite a bit on BPOs, it’s natural for them to become concerned.

Some of us are overly optimistic and tell ourselves, “Robots aren’t going to make us unemployed!” and just go about our merry, BPO-supported lives, while others, meanwhile, think we’re on the verge of an AI-pocalypse.

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But let’s be realistic. Whether we like it or not, while we’re not to be entirely overthrown, the outsourcing industry is at risk of losing jobs.

So let’s start with the bad news: what jobs are most likely going to be replaced by AI?

“Low-Level” Virtual Assistants

By low-level VAs, we mean the type that do pretty repetitive tasks like scheduling meetings and handling emails. We’re actually witnessing it right now with the rise of virtual assistant apps like Siri and Cortana. At the rate that developers are working on to improve their learning capabilities, it may be only a matter of time before they can actually do these kinds of tasks better than humans can.

Customer Service Providers

Many companies are already replacing human chat support agents with chatbots, though with varying degrees of success. Some bots almost feel like you’re talking to an actual human being. Others are, well…you can still tell they’re AI at the end of the day. But as has been mentioned before: developers are working on improving them.

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So what about the jobs that won’t be as affected by artificial intelligence?

Pretty Much Any Job That Requires Human Creativity

Think of the kind of work that requires our imagination to, well, be at work. Marketing. Advertising. Design. A Facebook advertising company, for instance, won’t be in much trouble, nor would a company with web design services. This is because the services they provide require the human touch.

You can’t rely on a robot to give you concepts for your next promotional video. And they certainly aren’t capable of copywriting.

When you look at, AI isn’t really so bad. For example, automating certain processes helps us do our jobs faster. It’s pretty much inevitable that artificial intelligence will be a regular part of the outsourcing industry. Instead of being scared, however, we can come to a compromise. We don’t have to replace every “low-level” job with robots, but we can work with them hand in hand so we can better minimize the errors we make. Baby steps, you know? Integrate the aspects that can help us the most.

Our future with the rise of AI is uncertain, but it doesn’t have to be terrifying.

Video Marketing for Your Business

Video on social media platforms has definitely come a long way in terms of purpose – from being a means for self-expression it has now become a tool for marketing businesses. With its potential for boosting a campaign’s effectiveness, it’s rare for a business that’s on social media today not to have video materials. With all that, local video marketing after all is a rising strategy amongst even the smallest of businesses today.

It’s no wonder, especially since, according to a report by Wistia, users on average spend 2.6x more time on pages with video content, and according to Hubspot, 43% of these actually want to see more video content on the pages they visit.

With its impact on a campaign, it’s essential for any business owner to know how they can optimize their video materials.

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What Do You Want to Achieve With Your Video?

Do you want it to give users a background on your business? Demonstrate a product? Talk about your line of work? From the very beginning of the planning process, have a clear understanding of what kind of video you want to produce.

Different videos have different impacts on viewers, and knowing these impacts could help you strategize your campaign. Is it wise to put out a certain type of video at the stage your business is currently in? If you’re aiming to introduce yourself to the market as a viable option for customers, you should try an intro video. If you’re trying to sell more products, a product demonstration video may be the best choice as it’s been proven to help in the decision making process.

Explore New Video Options

Don’t limit yourself to the “traditional” types of videos. There are more creative ways to reach your market via video – take live streaming, for example. The fact that viewers get to watch your video in real time could do a lot for establishing a positive relationship between you and your customers.

Another route you could go with is vlogging. It’s a more playful method of reaching audiences and will be a very good idea if you’re aiming at a younger market.

Keep It Short and Sweet

Keep in mind that you have, more or less, 8 seconds to successfully hold the attention of your viewer. You can’t expect the average social media user to patiently finish your 5-minute video. This is why it’s important to go straight to the point with your video.

Not only does keeping your video short help address the attention span aspect of reaching your market, it also helps make loading time quicker.

Optimize It for Web Purposes

Speaking of loading time, don’t invest too much on making it high definition. While video quality is an important thing to maintain, don’t go for a 1080p resolution if it’s going to make the average user wait two minutes to load. Most users are quite impatient in terms of loading time for social media videos such as the ones on Facebook.

This also makes the video more shareable on other platforms, and being more share-friendly sure won’t hurt your campaign.

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These are just some of the basic things to consider if you want to optimize your campaign through video marketing. Having so much to think about when planning your video marketing strategy may be an intimidating task, especially if you don’t have a background in producing such material.

Thankfully, a lot of top virtual assistant companies offer digital marketing services; part of such services is providing videos for your digital marketing campaign. Not only do you have the videos you need, but your entire campaign is covered, as well. For start-ups or small businesses in need of video marketing and/or digital marketing assistance, contacting a reliable agency is the way to go.