A good email marketing campaign management is undoubtedly a great way to discuss your pitch with potential customers at length. There’s no pressure in maintaining a certain acceptable length, as is usually expected of social media type posts or messages, leaving you with enough liberty to go into detail and better talk about your concept.
Before the actual speaking to them via email, however, lies the task of finding those people to send emails to. This is where advertising your business on Facebook comes in.
Just how can Facebook help re-energize your email campaign?
Grow Your Set of Subscribers
With millions of users online at any given moment, Facebook is one of the widest reaching and most diverse network you can possibly use to fish for potential subscribers.
One of the best ways Facebook can help assist your campaign is by helping you grow your list from your already existing subscribers. Not only does it make targeting easier, it also increases your chances of successful conversion since these people are more or less similar to your current subscribers.
Wake Up Inactive Subscribers
You may have successfully gotten hold of subscribers, but it’s important you keep them active subscribers, too.
While a better tool for explaining matters at lengths, email is unfortunately often disregarded by users today as most prefer the interactivity and conciseness of social media platforms like Facebook. This, however, doesn’t have to turn into an “either, or” situation. You can actually use Facebook to redirect your users to subscribers, whether current or potential, to contacting you via email. You basically use your Facebook ad to lure them in and then have them go with email from there.
Use Your Facebook Ads to Experiment
As with everything else, a certain level of testing is required in order to see what works with you market and what doesn’t.
Testing an approach directly with an email campaign may not be the most efficient way to see what strikes your desired customers better as it may take more time and effort which isn’t guaranteed matched return. Segmenting recipients by demographic, writing out templates for each, then sending the emails out without the guarantee of a response is something a growing business shouldn’t waste time and resources on.
If you try out an approach with a Facebook ad first, however, with thousands of people immediately seeing it and more likely to engage with it, you’re better guaranteed results. Additionally, Facebook ads require less effort to set up and as well as arrange to be targeted to specific audiences.
Facebook business advertising is a growing platform for gaining subscribers while email is considered as “phasing out,” but this doesn’t mean that it has to replace email. The two platforms can be utilized, along with the assistance of a good digital marketing agency, to work together to help your business gain the subscribers you need for your growing business.