How To Do PPC The Right Way

Venturing into pay per click advertising can be a daunting decision for small or startup businesses, but once it’s successful, it’s certainly a worthwhile investment. Know, however, that you won’t make the perfect PPC ad on your first try. It requires a significant amount of knowledge and experience, but there is a way to separate a good PPC ad from a bad one. Here are some tips to help you avoid a failed PPC campaign.

business-meetingStart With a Concrete Plan

Before you even start going on Google, Bing, Yahoo, or Facebook, you have to formulate a plan for your ads.

What is the goal of your ads? To get conversions? Clicks? Raise brand awareness? Marketing lead generation? By rounding up your goal for your campaign, your materials will be created specifically to achieve that goal, and not to just generally appeal to your audience.

Identify Your Target Audience

Let’s be realistic, there are millions of users on the internet. Although it would be nice to have all of them buy your products, it’s simply not realistic. Your best bet would be to find those people who are most likely to do so, specifically audiences that are within your business area.

Fortunately, Google AdWords has targeting features that allow you to pinpoint audiences by gender, age, location, interests, income, occupation, and etc. So if your main audience is women aged 30-40 in New York, you can simply adjust the settings so that your ads will display to those people.

Use the Right Keywords

It’s also important to understand your customers’ behavior and decision-making process. What would make them click your ad? What would people be searching when they’re looking for your product or service?

You can also try adding the location you’re targeting. For example, “spa New York”, or “affordable spas New York”. Do some keyword research to find out which keywords would be most effective and worth bidding in.

websiteCreate an Optimized Landing Page

After you’ve successfully led your target audience to click on your ad, your next job now is to retain them and compel them to convert. How do you do that? With an optimized landing page.

An ideal landing page looks attractive, and more importantly, matches your branding. When a visitor arrives at your page, they should be able to have an idea on what it is about. The pages should be easily navigable. It should be convenient enough to use for your audience that they won’t be confused where to go.

It’s ideal to create a landing page for your campaigns. When the ad encourages them to sign up for an account, the link should lead them to the account setup page. That way, it’s easy for them to perform the action you wanted them to do.

Experiment With Different Strategies

Practice makes perfect. Luckily, you aren’t without guidance because you have the analytics available at your disposal. With analytics, you can see which strategies you employed in your campaigns worked well and which didn’t. This will allow you to tweak your campaign to make sure it’s at its best, and it can also help you improve the future ones.


Launching a successful campaign definitely isn’t easy, and for the busy business owner, it can be quite time-consuming to maintain them as well. One pro tip is to outsource your PPC campaign management to a trusted digital marketing company.


How to Make Efficient Google Ad Campaigns

Google Adwords can be incredibly useful for your business when you are trying to getch fresh leads or looking to increase your conversation rate. However, being successful with Adwords doesn’t mean just signing up and paying; crafting an effective campaign involves deliberate planning and studying of the tool and your target audience. Especially for a beginner, it can be quite confusing. Luckily, these helpful tips can keep your ad campaigns on track:

Use Proper Targeting

The goal of your ad is not to sell to the general, broad-ranged audience, but to reel in customers that will most likely purchase your product or service. With Google Adwords, you can choose the audience to whom your ads will appear to.


To use this effectively, you have to first identify your target market’s demographic factors such as age, location, gender, income, interests, etc. Not only will it help boost effectiveness, it’s going to help you narrow down your spending as well since you’re targeting a specific audience.

Now that you’ve identified your target audience, you have to know what materials appeal to them. The best way to achieve that is to put yourself in their shoes. Do they talk in a particular language? What would make you buy that product or service? Think of an irresistible offer or an interesting benefit.

Include a Call to Action

A piece of ad copy is not complete without a call to action. There’s no use being figurative with your ads. Be direct and tell your audience what to do. A good call to action may be just what the audience needs to encourage them to buy or avail of a service.

Optimized Landing Page

web-developmentAfter compelling your customers to click your ad, your task now is to get them to go through with a transaction. An attractive ad will be rendered useless with an unoptimized landing page. You have to make it easy for your customers to find what they’re looking for. If the ad campaign is about shoes on sale, then there must be a landing page dedicated for it.

An ideal website should be navigable without trouble and the layout must look professional and in line with your brand. If you do not have optimized web design and development, you can hire a professional web designer to do the job for you.

Test Your Campaigns

Google Analytics will give you access to valuable ad data such as the performance of each campaign. Realistically, no ad campaign will be perfect on the first try. The key is constant testing and analysis of your data. The data not making any sense to you? You can ask assistance from a Google or SEO expert.

Make it Mobile Friendly

mobile-websiteThe number of mobile users is more vast than you think. Remember that mobile devices are more convenient, and people use such devices when they’re on commute, trying to get rid of boredom, or lulling their selves to sleep. You have to take advantage of that window of opportunity to target them with your ads.

Be prepared before launching your first Google Ad campaign by following these tips. Were you able to follow them all? Ad efficiency is not limited by what’s mentioned above, maybe you’ve discovered useful tips of your own. Don’t hesitate to share them with us!