Posts by Digital Marketing Expert

Web Digital Marketing Site tackles several digital marketing topics in the form of well-researched articles or opinionated blogs. Read our articles that discuss about search engine optimization, social media, pay per click like Facebook Advertising and Google Adwords, and other general virtual assistant services. Feel free to read our articles. If you wish to scrape our content, please indicate us as your source by linking to our domain. Thank you!

How Facebook Advertising Can Help You with Your Email Marketing Campaign

A good email marketing campaign management is undoubtedly a great way to discuss your pitch with potential customers at length. There’s no pressure in maintaining a certain acceptable length, as is usually expected of social media type posts or messages, leaving you with enough liberty to go into detail and better talk about your concept.

Before the actual speaking to them via email, however, lies the task of finding those people to send emails to. This is where advertising your business on Facebook comes in.

Just how can Facebook help re-energize your email campaign?

facebook

Grow Your Set of Subscribers

With millions of users online at any given moment, Facebook is one of the widest reaching and most diverse network you can possibly use to fish for potential subscribers.

One of the best ways Facebook can help assist your campaign is by helping you grow your list from your already existing subscribers. Not only does it make targeting easier, it also increases your chances of successful conversion since these people are more or less similar to your current subscribers.

Wake Up Inactive Subscribers

You may have successfully gotten hold of subscribers, but it’s important you keep them active subscribers, too.

While a better tool for explaining matters at lengths, email is unfortunately often disregarded by users today as most prefer the interactivity and conciseness of social media platforms like Facebook. This, however, doesn’t have to turn into an “either, or” situation. You can actually use Facebook to redirect your users to subscribers, whether current or potential, to contacting you via email. You basically use your Facebook ad to lure them in and then have them go with email from there.

Use Your Facebook Ads to Experiment

As with everything else, a certain level of testing is required in order to see what works with you market and what doesn’t.

email

Testing an approach directly with an email campaign may not be the most efficient way to see what strikes your desired customers better as it may take more time and effort which isn’t guaranteed matched return. Segmenting recipients by demographic, writing out templates for each, then sending the emails out without the guarantee of a response is something a growing business shouldn’t waste time and resources on.

If you try out an approach with a Facebook ad first, however, with thousands of people immediately seeing it and more likely to engage with it, you’re better guaranteed results. Additionally, Facebook ads require less effort to set up and as well as arrange to be targeted to specific audiences.

Facebook business advertising is a growing platform for gaining subscribers while email is considered as “phasing out,” but this doesn’t mean that it has to replace email. The two platforms can be utilized, along with the assistance of a good digital marketing agency, to work together to help your business gain the subscribers you need for your growing business.

Advertisements

Is Outsourcing Really Threatened by AI?

This year, there has been more talk than usual about artificial intelligence taking over jobs in the outsourcing industry. For countries with economies that depend quite a bit on BPOs, it’s natural for them to become concerned.

Some of us are overly optimistic and tell ourselves, “Robots aren’t going to make us unemployed!” and just go about our merry, BPO-supported lives, while others, meanwhile, think we’re on the verge of an AI-pocalypse.

AI

But let’s be realistic. Whether we like it or not, while we’re not to be entirely overthrown, the outsourcing industry is at risk of losing jobs.

So let’s start with the bad news: what jobs are most likely going to be replaced by AI?

“Low-Level” Virtual Assistants

By low-level VAs, we mean the type that do pretty repetitive tasks like scheduling meetings and handling emails. We’re actually witnessing it right now with the rise of virtual assistant apps like Siri and Cortana. At the rate that developers are working on to improve their learning capabilities, it may be only a matter of time before they can actually do these kinds of tasks better than humans can.

Customer Service Providers

Many companies are already replacing human chat support agents with chatbots, though with varying degrees of success. Some bots almost feel like you’re talking to an actual human being. Others are, well…you can still tell they’re AI at the end of the day. But as has been mentioned before: developers are working on improving them.

binary

So what about the jobs that won’t be as affected by artificial intelligence?

Pretty Much Any Job That Requires Human Creativity

Think of the kind of work that requires our imagination to, well, be at work. Marketing. Advertising. Design. A Facebook advertising company, for instance, won’t be in much trouble, nor would a company with web design services. This is because the services they provide require the human touch.

You can’t rely on a robot to give you concepts for your next promotional video. And they certainly aren’t capable of copywriting.

When you look at, AI isn’t really so bad. For example, automating certain processes helps us do our jobs faster. It’s pretty much inevitable that artificial intelligence will be a regular part of the outsourcing industry. Instead of being scared, however, we can come to a compromise. We don’t have to replace every “low-level” job with robots, but we can work with them hand in hand so we can better minimize the errors we make. Baby steps, you know? Integrate the aspects that can help us the most.

Our future with the rise of AI is uncertain, but it doesn’t have to be terrifying.

Video Marketing for Your Business

Video on social media platforms has definitely come a long way in terms of purpose – from being a means for self-expression it has now become a tool for marketing businesses. With its potential for boosting a campaign’s effectiveness, it’s rare for a business that’s on social media today not to have video materials. With all that, local video marketing after all is a rising strategy amongst even the smallest of businesses today.

It’s no wonder, especially since, according to a report by Wistia, users on average spend 2.6x more time on pages with video content, and according to Hubspot, 43% of these actually want to see more video content on the pages they visit.

With its impact on a campaign, it’s essential for any business owner to know how they can optimize their video materials.

video-youtube

What Do You Want to Achieve With Your Video?

Do you want it to give users a background on your business? Demonstrate a product? Talk about your line of work? From the very beginning of the planning process, have a clear understanding of what kind of video you want to produce.

Different videos have different impacts on viewers, and knowing these impacts could help you strategize your campaign. Is it wise to put out a certain type of video at the stage your business is currently in? If you’re aiming to introduce yourself to the market as a viable option for customers, you should try an intro video. If you’re trying to sell more products, a product demonstration video may be the best choice as it’s been proven to help in the decision making process.

Explore New Video Options

Don’t limit yourself to the “traditional” types of videos. There are more creative ways to reach your market via video – take live streaming, for example. The fact that viewers get to watch your video in real time could do a lot for establishing a positive relationship between you and your customers.

Another route you could go with is vlogging. It’s a more playful method of reaching audiences and will be a very good idea if you’re aiming at a younger market.

Keep It Short and Sweet

Keep in mind that you have, more or less, 8 seconds to successfully hold the attention of your viewer. You can’t expect the average social media user to patiently finish your 5-minute video. This is why it’s important to go straight to the point with your video.

Not only does keeping your video short help address the attention span aspect of reaching your market, it also helps make loading time quicker.

Optimize It for Web Purposes

Speaking of loading time, don’t invest too much on making it high definition. While video quality is an important thing to maintain, don’t go for a 1080p resolution if it’s going to make the average user wait two minutes to load. Most users are quite impatient in terms of loading time for social media videos such as the ones on Facebook.

This also makes the video more shareable on other platforms, and being more share-friendly sure won’t hurt your campaign.

video-va

These are just some of the basic things to consider if you want to optimize your campaign through video marketing. Having so much to think about when planning your video marketing strategy may be an intimidating task, especially if you don’t have a background in producing such material.

Thankfully, a lot of top virtual assistant companies offer digital marketing services; part of such services is providing videos for your digital marketing campaign. Not only do you have the videos you need, but your entire campaign is covered, as well. For start-ups or small businesses in need of video marketing and/or digital marketing assistance, contacting a reliable agency is the way to go.

Enhancing The Email Experience

We always hear it: Email is old-fashioned. Email is outdated. Email is dead.

These modern people, I swear.

As a result, it is often overlooked by up and coming businesses in favor of answering customer queries through social media. There are plenty of online shops today that only operate on Facebook.

email

But what about the four-point-something billion people around the world that still use emails?

Oversight, my friend. Oversight.

You see, customer service is an extension of how you sell yourself to your consumers.

If you want to be more accessible to people, don’t rely on social media. Have other channels open. It’s alright to have more of a social media-based online presence. But it doesn’t hurt to at least have a team or person at the ready for emails, even if you’re not focused on that aspect.

When email support is part of the job description. It’s important have people who can write great templates—or better yet, personalize each one.

Templates make the work easier, true. But receiving emails that sound like they were create by bots isn’t conducive for earning customer loyalty. People want to feel like they actually matter to a brand. Personalized emails may increase the workload, but on the bright side, your customers will feel more important.

There are three basic steps to follow when making response emails:

  1. Let the customer know that you’ve read their email and acknowledged their problem.
  2. Empathize. Make them feel that you do understand what they’re going through.
  3. Give them the reassurance that they need. Inform them that you are taking steps to resolve their issue. You can also tell them that you have raised the problem to a manager or another superior.

The team can also create a guide that they can follow to fit into the persona you want your company to have. For instance, if you’re building a hip and casual character for the brand, the team can reflect this in the way they reply to their emails.

gmail

Another thing an email customer support team has to remember is that no two customers are the same. Some customers can be more patient, while others might be more volatile. Some taking a little bit more warming up to than others. It can be extremely hard to read emotion in textual form, so support agents should always remember to be polite, and to keep a cool head at all times.

Do service with a digital smile—this is what online customer support is made for.

Social Media vs. Website: Do You Really Need to Choose One?

Imagine discovering a small restaurant within the city. Got the image? Good. Now imagine entering the place and falling in love with their food. Of course you’d like to go back a couple more times to satisfy your cravings. Unfortunately, you forgot the where the place was located or they transferred and you couldn’t find them anywhere. Tragic, right? It’s anti-climactic and overall sad.

Visibility and accessibility are two of the things that make digital marketing a beneficial business strategy for small and medium enterprises. It gives them the freedom to advertise their own business without having to spend a lot.

The trend among small businesses nowadays is to boost their social media presence to ensure that people around their area get informed about their services. If you’re running a start-up business that operates worldwide, however, social media will not be enough.

The Truth About Social Media

social-media.jpg

Social media definitely has its pros, and in business it’s all about the pros and cons, right? But one of its biggest cons is that it can be difficult to acquire new audience especially from those that are not in the same country as you.

The algorithm of social networking sites are created in such a way that you get to expand your pool of audience by reaching out to people and groups within a certain location. And while it can be very effective if you’re targeting locals, connecting with international clients can be difficult.

In order to get to the international audience, you’ll need lots of virtual connection and a lot of time. Aside from that, you’ll have to make sure your page looks legitimate since it can come across as fake to international clients.

Why You Need a Website

A website is basically like an open book on the internet where you can put everything you want to say about your business. You have all the freedom on what kind of photos, videos and text you want your audience to see. You also get to decide their quality and quantity.

internet

What’s on Your Site

Not exactly sure how to create a website that’s aesthetically pleasing? No worries, there are affordable web design companies who can do the job for you. They know the latest trends in web design and they know how to insert the necessary details without overwhelming your audience.

When you have the right team, you basically get to spend less and gain more. With the right web design for your website, you get to look professional and reliable. And we all know that with an online presence, legitimacy and reliability is necessary to build trust. By working with a professional web development company, you get to send your message across in the best way possible.

Putting Your Site Out There

Okay so we’ve settled the issue about the content. The next problem is visibility. How will your potential customers find you in the greater scheme of things a.k.a. the internet? Simple – search engines.

Search engines rank your website according to relevance to the searched phrases. For example, if people are looking for “Effective Diet Plan for Diabetes” the search engines show pages that are relevant to their searched phrases.

With the right search engine optimization strategy, your website can rank in the first page of search results making it more likely to be visited by potential clients, increasing the likelihood of them making a purchasing decision.

Now, you finally understand why you need a website. It is one of the best ways for you to reach more people and be visible to your clients. So, when are you going to start building your website?

SEO Vs PPC: Do You Really Have to Choose?

choice

Search engine optimization and pay per click advertising are two relatively new methods of boosting one’s business presence-wise, and they are both undeniably helpful in doing so. With that, certain questions may lie. Should I invest in an SEO services agency? Or should I focus on PPC advertising services instead?

To help answer these questions, it’s a good idea to lay out some of the positives and negatives for each.

SEO

seo

Builds Credibility

With SEO, it’s all about getting your page a good search results ranking and getting a helpful amount of organic traffic for your site.

Your page’s constant presence in the results will eventually lead people to associating your page (and your business) with the corresponding search terms, effectively making you a sort of trusted authority on the matter. When your page has established trust among internet users, they’re more likely to visit and regularly check on your site.

When such a trust is built, you’d have greater opportunity to make your potential customers see why they should avail of your products or services and more importantly, they’d be more likely to listen to you.

Sustainable

Another good thing about SEO is that even if you halt efforts with it, its benefits will still be felt. It’s one of those things you’ll definitely be glad you invested in.

Unlike with PPC, whose effects are largely dependent on whether you’re still subscribing to it or not. Even if you cut back on SEO, what it has done for your business in terms of establishing your page’s authority and building a good stand with customers goes on for a while longer, at least until you can get back to spending on SEO.

Organic

While paid ads do in bring in traffic, users are still more likely to click on and consider organic listings. Getting a good spot amongst other organic search results is something a company cannot simply buy and when achieved definitely reaps its benefits.

PPC

adwords

Market Visibility

With PPC, by simply paying for ad space, you are already assured that people will be seeing your ad even if they didn’t necessarily target your company specifically. So even though you might not have been one of their top options, your presence may propel them to now consider you and hopefully go with your company in the end.

Your aimed market, on the other hand, can now be more specifically targeted. While SEO’s abilities in this area provide a broader reach, PPC allows you to get in touch with the potential customers who are actively interested in what you may be offering, making conversion a greater possibility.

Flexibility

PPC is a particularly good choice for when you want to try out different strategies since it doesn’t take much effort to change an ad and you get quick feedback.

It’s also a good way to try out a marketing strategy before diving into larger campaigns since it can gather a significant amount of information, but at the same time, doesn’t require much investment.

Cost Effectiveness

Time and again this has been listed as one of the top reasons why PPC advertising services should be considered by every startup, and for good reason.

Since smaller enterprises are typically more budget conscious, it’s important that value for money is considered. This method is pay per click, so while not all clicks are assured transactions, it’s a lot more cost-efficient.

Both methods evidently have their respective benefits that any business would want, and more importantly, it’s important to point out that the better method here would depend on what your business needs.

At different stages your business may need more of PPC and then later on SEO, basically, it’s important to see these methods not as “ors” but as “ands” that will assist your business at it develops.

With all that, it would be best to consult with a reliable digital marketing agency to help you see which one you should invest in now at your business’s current stage and see how SEO and PPC can work together to build your company the online presence it deserves.

Guide to Lead Generation Marketing

Customers often find it off-putting when random companies call them up or message them to offer goods or services they did not really call for. “Why are you calling me?” does not really sound like a customer ready to spend money on your company. Thankfully, there is such a thing as lead generation marketing to help companies avoid this.

What It Is

A ‘lead’ is basically a person interested in your business aka a potential customer, and lead generation is about attracting and gathering these leads.

These leads can be generated through the personal information they put on the internet, and their information, in turn, can usually be gathered through online surveys, job searches and applications, and trial forms, among others.

email-marketing

Note that these leads provide information, such as email addresses and phone numbers, because they want to subscribe to companies, and this marks a major difference between organically generated leads and bought leads, but we will get to that later.

How It Works

Organic Lead Generation

When people interested in a job, service, or product fill out certain forms, say, a survey, with this they resign permission to their personal information. The survey could be a job application profile, or maybe a form for downloading free educational data.

Agencies specializing in obtaining this customer data from the sites then verify the information and send them to the relevant companies.

With a list of names and verified information along with those names, companies then know which people to contact and try to sell to. These leads are called “qualified leads.”

Bought Leads

It is to be noted that there is the option of buying these leads. Here, you get information from leads organically generated by a different company.

While it does actually effectively generate leads, it actually sacrifices the quality of the leads you get and you end up losing customers instead of gaining them.

These leads you get do not actually know your company, since they did not subscribe to calls/mails from your company. One can only imagine how surprising and unpleasant it is to constantly receive unwarranted updates and messages from a company you do not care about.

Why It Matters

While active promotion and pursuit of customers is encouraged in business and is actually a successful method of gaining clients, when it comes to lead generation, nothing beats organic interest.

When the person you are talking to is genuinely interested in what you are selling, or at the least, not annoyed by your contacting them, then they are more inclined to buy it and maybe even become a returning customer.

This, in contrast to what you get with bought leads, should be enough reason for any business owner to see why strategic lead generation is vital in any successful marketing plan.

Lead Generation and Your Business

leadgen

Lead generation helps both customers and businesses. On the customer’s side, it is beneficial since it allows them to get updates on products or services they are interested in availing. On the business’s side, meanwhile, it is beneficial since it allows them to advertise to “enthusiastic” customers.

Things to Consider Now

Reliable information is important in successful lead generation, and for reliable information, it is important to have a good agency supplying you with information. It has unfortunately been an unethical practice for some agencies to provide clients with junk leads or leads with inaccurate information.

As The Balance puts it, a lead “is really only as good as the lead agency that you are purchasing it from.” So when looking to try out lead generation, make sure that you are getting a quality marketing lead generation team from a trusted agency.