Posts by Digital Marketing Expert

Web Digital Marketing Site tackles several digital marketing topics in the form of well-researched articles or opinionated blogs. Read our articles that discuss about search engine optimization, social media, pay per click like Facebook Advertising and Google Adwords, and other general virtual assistant services. Feel free to read our articles. If you wish to scrape our content, please indicate us as your source by linking to our domain. Thank you!

How To Make Emails Focus On Costumers

What is usually the end goal of an email marketing campaign (or any marketing campaign for that matter)? Isn’t it usually to turn audiences into loyal customers? And for customer support, is it not to ensure that customers are completely satisfied with the product and the brand?

Adopting the mindset of focusing more in catering to the customers is still something that many businesses haven’t done yet. This is despite the fact that the advent of social media makes it difficult to hide one’s mistakes. One slip of the proverbial tongue, and an angry customer will immediately post screenshots and drop names for everyone else to see and rage at.


So what should email customer support teams and marketers change about how they deal with customers?

Stop Thinking Of Email As Just Another Platform

Indeed, email is a great medium for marketing and customer service. But it’s more than another channel for you to reach others and for others to reach you. Emails are a way to connect all your other platforms together in one place. When a reader wants to go to your website or social media pages, they won’t have to go through the effort of doing a Google search for links to your places if you provide the links in the emails yourself.

Emails are also another way to study your consumers’ preferences and experiment. What content works best for them? What time do they usually open your emails? All these give you the data you need to optimize your emails and become the most effective.

Emphasize On How The Product Can Help Them

Ever watched a salesman in the department store or the supermarket do a product demonstration? More often than not, he’s very good at convincing you that the item can be a useful addition to your home or office, even if you don’t have any plans of buying at the moment.

This is something that many marketers fail at. One problem that they have is that they concentrate on showcasing the features that a product has. They don’t tell the reader what the product can do for them. In a way, it comes off as self-centered if you only talk about your brand and what your goods are.

Survey Your Customers’ Satisfaction

Monitoring the performance of support agents is an integral part of customer service. Supervisors will regularly check on an agent to see how they handle stress, answer queries, and solve problems.


But it’s not enough to rely on supervisor reports to improve. To truly know how well your email customer services are doing, you have to get feedback from the customers themselves. Many people underestimate the power of surveys, but they can make a big difference in making you see what needs to be removed or improved in the way you handle customers.

To build a customer support and marketing culture–not just in emails but in everything else– that genuinely concentrates on accommodating customers in better ways is no easy task. In truth, it requires more effort on the side of the business to make it work. But with a great support team and knowledgeable marketers at the helm, it can be an investment that is worth it in the end.


Reasons Why Your Customer Services Might Be Failing

customer-supportIt’s basic for every entrepreneur to know that a business grows when it has satisfied customers. People who are happy with your products or services recommend you to their peers, write good reviews about you, and come back for more. This is why customer support services are a crucial aspect in operations. But not all companies are good at it. Why is that the case? There are multiple factors.

It’s Hard to Get in Touch

This may be because there aren’t enough channels for customers to reach you. If you are only available through e-mail, you can’t accommodate the vast majority of people who talk about your products on social media. Most successful companies use Facebook and Twitter to listen to and address concerns and inquiries from customers and potential customers alike.

Some also use chat support as a means of providing help to customers in real time. Having a forum thread on your website is also an excellent idea because 1) it creates a community of your customers who can help each other; 2) you can easily address the concerns of multiple people in a single thread because most likely, people will be having similar problems about your service or product.

You Don’t Have the Best Team

Customer service mishaps are easily documented and spread online by customers, and once they go viral, it means bad rep for your company. This is why you need to make sure that everyone in your customer support team is well-trained and prepared for any situation, especially when they encounter irate customers, and angry ones. If your support agent breaks and cusses in the middle of a conversation with a customer, word spreads easily.


How do you avoid this? Make sure to hire experts. You don’t have to hire an inhouse staff that will cost a lot to pay, and cost some time to train. A better solution is to find a digital marketing agency to partner with that has a good background on customer support.

Valuing Feedback

To value feedback is not just to listen to criticism, but to do something about it. Granted, not all comments and suggestions merit a response. You can’t please everybody. But you have to look out for the kind of feedback that makes sense and that will align with your company’s goals.

Also listen to your long-time customers. They’re the ones who deserve the most voice and they know which parts need improvement the most. A company that listens to its customers is a company that will keep those customers and earn their loyalty.
The takeaway from all this is simple. Customer service is not just about dealing with dissatisfaction. It’s about constant growth and prioritizing customers’ need. Business, after all, is about making sure your customers are happy.

Writing for Web the Right Way

Web writing, compared to other forms of writing, requires a unique approach as you have to keep readers interested as well as make sure they gain something from the material.

It’s easy to get carried away and veer off to one side of the spectrum; sometimes the writing may get too fun and casual, and the reader is drawn away from the point of the article, and other times, the writing may get too formal and technical, boring the reader away.

As difficult as it may seem to achieve a balance, there are ways to help achieve it, they’re pretty simple.

It Should Be Easy to Read


Readability is paramount, so it would be wise to stay away from heavy words and generally unfamiliar acronyms. This also entails sticking to one point per paragraph.

Ensuring that your articles and posts maintain an an upbeat and active voice helps to hold attention as well as help the reader play out the text in their minds and absorb the information easier. Additionally, it helps keep the yawns away. It is, after all, a website and not an encyclopedia.

It Should Be Easy to Navigate

Another thing you can do to keep things more reader-friendly is to put your material in sections with headers effectively summarizing your point. This not only helps ensure that you stick to one point per paragraph, but also makes it easier for the reader to see the main points of the article or post.

If the reader sees what the article is going to talk about, they’ll be able to better gauge their interest in the article. If they see that it’s something they are interested in, they’re sure to stay and finish it, and if they’re not, you will at least have at have gotten to present your point.

It Should Be as Concise as Possible


In relation to the two previous points on making sure the material is web audience-friendly, it’s another important pointer to keep material as short as possible (without impeding information, of course).

In addition to complicated words and digression, one big turn-off for web audiences is articles that seem to go on forever. The reader most likely went to your page for some quick answers to their concerns, and that’s what you should provide them, not a five paragraph essay on the background of your product, you can save that for a separate page.

It Should Sound as Natural as Possible

Make sure the reader knows that you, a fellow human being, wrote that text, not some generator bot. Remember that consumers nowadays are more responsive to human and personalized content, so keep things natural-sounding, like you’re speaking to someone from just another person’s point of view.

With that in mind, don’t randomly place links on the page that sound suspicious (i.e. “Click me”), it’s better to place links within the text. If happen to mention the service or a benefit of the product, then place the link there.

It Should Be Search Engine Optimized


This is a more technical (but still vital) aspect of web writing: making sure your content is written with the concept of how search engines are utilized in mind.

Strategically placing popular keywords within the content is particularly vital, and pays off big when done right as it helps boost your search engine result ranking organically, helping you earn the trust of potential customers.

Know that successful content writing for websites doesn’t have to be difficult, provided that you have the right people working on it.

For local businesses, it’s a good idea to outsource web writing needs to a reliable copywriting service in Davao. Not only are your web content needs taken care of, but they can also be incorporated into a larger online campaign with social media to help boost your presence.

Link Building Facts You Need to Know

Trust is an important factor in Search Engine Optimization (SEO). In fact, link building is one area of SEO that you can efficiently and more effectively perform when you know how to earn the trust of search engines. Contrary to what one might initially imagine, the best link building strategies are actually those that that don’t seem to have been created for search engines.


Are you more confused or curious? Both? Okay. Let’s start from the basics.

Link building, according to everyone’s favourite Wikipedia, pertains to the “actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website”.

But the thing is, getting quality inbound links is just one tactic that can help you to rank better. There are other link building facts and strategies that SEO folks need to keep in mind if they want to get good results. Here are some of them:

Quantity is Important

Of course, numbers are essential in reaching virtually any marketing goal. Having a lot of websites that link back to your site helps you rank better. It establishes you as a trust-worthy source of information, especially if the number is quite substantial.

Quality Over Quantity

Despite the importance of numbers, however, one must always remember to keep things quality. It has become an common understanding that most well-established websites only link back to other websites that are also trust-worthy— this is the logic behind why citing trust-worthy sources will help you rank better. The more trust-worthy websites link from you, the bigger your chances at getting to the highly coveted first page of Google.


Ensure Editorial Placing of Links

Placing links in the footnote of your article will not help you reach your marketing goals. In order for those links to count, they must be placed in the body of the article. It is advised that links are placed in the relevant keywords located in the beginning, middle and end part of your article.

Relevance is Essential

Of course, you cannot link to a website about bicycles if your article is talking about flower arrangements. Your links must sound as natural and relevant as possible in order for them to have any value to search engines, and most importantly, to your potential customers.

If there’s anything these facts or strategies are telling us, it is that the best way to do link building is to make every link sound as natural as possible. Your link will work best if they look and sound like their presence in the article is necessary to prove a point.

Does link building sound far too complicated and technical for you to even begin considering going DIY? Just hand the task over to professionals or advertise on Google instead to make things easier and less time consuming for you.

Whichever path you choose for your link building campaign, whether you opt for Do-It-Yourself, SEO professionals, or Google Advertisements, remember that the best way to rank better in Google is not to just consider ranking better; in the game of SEO, relevance, truth and trust are the most important values to follow.

Things That Make Facebook Advertising Unique

facebookFacebook is where you can find the latest gossip in Hollywood and the most popular memes. Oh, and you can see what your high schools have been up to lately. It’s one of the social media platforms where you can literally spend hours on and still not get bored. But aside from entertaining individual users, it is also now becoming a growth-conducive channel for businesses.

‘Ads’ is the magic word for this. Facebook ads are one of the most effective types of paid content that has been helping businesses around the world. It is for the same reason that it has grown popular in the recent years and is now one of the platforms that businesses are planning to invest more on.

So what exactly makes Facebook ads unique? Here are some of the things that make Facebook Ads stand out.

You Can Work on a Budget

Unlike other types of advertising, you don’t have to have a lot to advertise on Facebook. You can advertise for $5 a day for a week and no one will judge you for it. You can reach a lot with this amount and, with the right strategy, you can gain traction for your business.

Ad Testing Is Easier

Of course, ad testing is still recommended for advertising business on Facebook. But since it’s a lot cheaper and more efficient, you can test ads without spending a lot. Since Facebook provides accurate and thorough reports on ad performance, it’s easier to know the feedback of their customers, current or potential.

People Usually Don’t Have Buying Intent

Let’s face it. When we log in to our Facebook account we usually don’t have the ads in mind. We usually think about the gossip we’re going to find or looking forward to connecting with our loved ones. People usually don’t have the buying intent when logging in to Facebook. But this doesn’t mean that it’s impossible to persuade them to buy your products.


You Can Use Emojis

This isn’t the latest news, I know. But the mere fact that you can incorporate emojis into your ads shows how versatile Facebook and Facebook ads are. Adding them into the video or photo or even in the caption gives off a natural, friendly feel, instead of it sounding like a sales pitch.

You Can Choose Your Audience

This is one of the features of the Facebook Business Manager that make it so popular. You can select the audience of your ad according to age, gender, location, interests, and so much more. This saves you the time and money since you won’t have to advertise to people who wouldn’t be interested in what you offer.

Facebook can offer a lot for businesses. With the right business social media strategy, you can gain traction and become a popular destination. And with a good brand image and a competent social media team to implement the strategies, you’ll be seeing your sales increase in no time.

How to Make Your Facebook Ads Stand Out

Social media is such a loud place. You can literally find almost everything on the platform— what your college friends are currently up to, the latest deals on Rihanna’s Fenti products, and even memes. Everything is trying to grab everyone’s attention.


For regular users, this is good news. This means you can spend hours upon hours on the platform and still not get bored. But from a business owner’s stand point, the “noise” on Facebook can serve as a bit of a challenge. One way that business owners fight all the “noise” is through Facebook advertisements. However, it does not always guarantee success. So as a business owner, how can you make sure that your ads don’t just add to the current noise, but is actually one that makes sense?

Ads Must Be Visual

Images are one of the things that determine whether or not your ad will capture the interest of your audience or not. They must be effective in capturing the interest of your audience. You can either go for weird images or just go for a totally stunning one. The goal is to have your audience stop scrolling and get them to read your ad.


One of the things that make memes so entertaining is the fact that they’re undeniably funny but painfully relatable. By making relatable content, you get to connect with your audience on a personal level. It puts a heart behind the strong image of your brand. It makes your business less intimidating and more interesting.

Strong Messaging

You need a message that has impact. Remember that people go to social media without buying intent, unlike when they search for something on search engines. So if your audience finds your ad on Facebook why should they stop and read what you have to offer? The answer is simple. It is because you have a strong message that they need to know about. When it comes to Facebook advertisements, “impact” is an important word.

Aside from a strong messaging, remember to keep all details clear in your advertisement. If you’re giving away discounts, tell your audience how much they’re saving, Tell them what they should do to claim the discount, and don’t forget how long it’s going to last. If you’re planning to get your audience to read your advertisement, make sure that they have enough details that they end up convinced to take action— that is to grab what it is that you offer.

facebookFacebook is a very popular social media platform that’s not only good for individual profiles, but is also one that holds a lot of potential for businesses. Managing advertisements on your own is something that you can do. But if you’re not tech-savvy or just find all the options confusing, you can work with a company that offers Facebook ads services so there’s less need for trial and error and that you wont waste money and effort on ad campaigns that wont work.

Things that Make Lead Generation Unique

Digital marketing is not just about your content being found, it is also about being on the right platform and finding the right people. This is exactly what lead generation does. It is one of the facets of digital marketing that aims to show its other side.


As defined by Wikipedia, lead generation is the process of “initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads”. It is the process of finding and converting instead of showing and selling.

But how exactly does lead generation help small and medium scale businesses?

Less Noise

There are so many things to discover, learn, and enjoy on the internet. There are videos to watch, pictures to share and even articles to read. The internet is so entertaining that there’s not a single dull moment when you’re online. You can literally spend hours a single platform and the fun never ends.

Spending a lot of time on the internet without getting bored is easy, but if you’re planning to create customers out of internet users around the world, it may be a little more difficult. All the noise on the internet makes it harder for you to effectively sell to your target market.

Through lead generation, however, you can find your audience on the right platforms and reach out to them through email, making it easier to get their attention and show them what your business is about. It’s more about finding customers and reaching out to them in private, far from all the noise of their timelines.

Create Valuable Content

In order to convert your audience from being passive readers into loyal customers, you need to create content that has value. You have to create content that your audience will find entertaining and useful at the same time. In short, you will have to make sure you create content that will make opening emails from you worth their while.

Establish Yourself as an Authoritative Figure

Of course, it’s not enough that you find leads. You also have to connect with them. You have to make sure that you talk to your audience and be consistent in providing them with the right information that they can actually use. Doing so will set your company apart from other businesses. This shows that you are knowledgeable in the industry that your business belongs to. This makes it easier for your customers to trust your brand.

Of course, the effectiveness of your lead generation campaign depends largely on your ability to search for leads, how well you know your audience and how you craft your message. When it comes to lead generation, you can go with the DIY route or you can work with an online lead generation company that has the right tools and skills to find and connect with leads.

Consistency and having the right resources is also very important for this area of digital marketing. Whichever route you choose, remember that the key to successful lead generation campaign is knowing who you want to find, where to find them, and what to let them know. This way you can turn your audience into customers.