How To Make Emails Focus On Costumers

What is usually the end goal of an email marketing campaign (or any marketing campaign for that matter)? Isn’t it usually to turn audiences into loyal customers? And for customer support, is it not to ensure that customers are completely satisfied with the product and the brand?

Adopting the mindset of focusing more in catering to the customers is still something that many businesses haven’t done yet. This is despite the fact that the advent of social media makes it difficult to hide one’s mistakes. One slip of the proverbial tongue, and an angry customer will immediately post screenshots and drop names for everyone else to see and rage at.


So what should email customer support teams and marketers change about how they deal with customers?

Stop Thinking Of Email As Just Another Platform

Indeed, email is a great medium for marketing and customer service. But it’s more than another channel for you to reach others and for others to reach you. Emails are a way to connect all your other platforms together in one place. When a reader wants to go to your website or social media pages, they won’t have to go through the effort of doing a Google search for links to your places if you provide the links in the emails yourself.

Emails are also another way to study your consumers’ preferences and experiment. What content works best for them? What time do they usually open your emails? All these give you the data you need to optimize your emails and become the most effective.

Emphasize On How The Product Can Help Them

Ever watched a salesman in the department store or the supermarket do a product demonstration? More often than not, he’s very good at convincing you that the item can be a useful addition to your home or office, even if you don’t have any plans of buying at the moment.

This is something that many marketers fail at. One problem that they have is that they concentrate on showcasing the features that a product has. They don’t tell the reader what the product can do for them. In a way, it comes off as self-centered if you only talk about your brand and what your goods are.

Survey Your Customers’ Satisfaction

Monitoring the performance of support agents is an integral part of customer service. Supervisors will regularly check on an agent to see how they handle stress, answer queries, and solve problems.


But it’s not enough to rely on supervisor reports to improve. To truly know how well your email customer services are doing, you have to get feedback from the customers themselves. Many people underestimate the power of surveys, but they can make a big difference in making you see what needs to be removed or improved in the way you handle customers.

To build a customer support and marketing culture–not just in emails but in everything else– that genuinely concentrates on accommodating customers in better ways is no easy task. In truth, it requires more effort on the side of the business to make it work. But with a great support team and knowledgeable marketers at the helm, it can be an investment that is worth it in the end.


How Facebook Advertising Can Help You with Your Email Marketing Campaign

A good email marketing campaign management is undoubtedly a great way to discuss your pitch with potential customers at length. There’s no pressure in maintaining a certain acceptable length, as is usually expected of social media type posts or messages, leaving you with enough liberty to go into detail and better talk about your concept.

Before the actual speaking to them via email, however, lies the task of finding those people to send emails to. This is where advertising your business on Facebook comes in.

Just how can Facebook help re-energize your email campaign?


Grow Your Set of Subscribers

With millions of users online at any given moment, Facebook is one of the widest reaching and most diverse network you can possibly use to fish for potential subscribers.

One of the best ways Facebook can help assist your campaign is by helping you grow your list from your already existing subscribers. Not only does it make targeting easier, it also increases your chances of successful conversion since these people are more or less similar to your current subscribers.

Wake Up Inactive Subscribers

You may have successfully gotten hold of subscribers, but it’s important you keep them active subscribers, too.

While a better tool for explaining matters at lengths, email is unfortunately often disregarded by users today as most prefer the interactivity and conciseness of social media platforms like Facebook. This, however, doesn’t have to turn into an “either, or” situation. You can actually use Facebook to redirect your users to subscribers, whether current or potential, to contacting you via email. You basically use your Facebook ad to lure them in and then have them go with email from there.

Use Your Facebook Ads to Experiment

As with everything else, a certain level of testing is required in order to see what works with you market and what doesn’t.


Testing an approach directly with an email campaign may not be the most efficient way to see what strikes your desired customers better as it may take more time and effort which isn’t guaranteed matched return. Segmenting recipients by demographic, writing out templates for each, then sending the emails out without the guarantee of a response is something a growing business shouldn’t waste time and resources on.

If you try out an approach with a Facebook ad first, however, with thousands of people immediately seeing it and more likely to engage with it, you’re better guaranteed results. Additionally, Facebook ads require less effort to set up and as well as arrange to be targeted to specific audiences.

Facebook business advertising is a growing platform for gaining subscribers while email is considered as “phasing out,” but this doesn’t mean that it has to replace email. The two platforms can be utilized, along with the assistance of a good digital marketing agency, to work together to help your business gain the subscribers you need for your growing business.

Enhancing The Email Experience

We always hear it: Email is old-fashioned. Email is outdated. Email is dead.

These modern people, I swear.

As a result, it is often overlooked by up and coming businesses in favor of answering customer queries through social media. There are plenty of online shops today that only operate on Facebook.


But what about the four-point-something billion people around the world that still use emails?

Oversight, my friend. Oversight.

You see, customer service is an extension of how you sell yourself to your consumers.

If you want to be more accessible to people, don’t rely on social media. Have other channels open. It’s alright to have more of a social media-based online presence. But it doesn’t hurt to at least have a team or person at the ready for emails, even if you’re not focused on that aspect.

When email support is part of the job description. It’s important have people who can write great templates—or better yet, personalize each one.

Templates make the work easier, true. But receiving emails that sound like they were create by bots isn’t conducive for earning customer loyalty. People want to feel like they actually matter to a brand. Personalized emails may increase the workload, but on the bright side, your customers will feel more important.

There are three basic steps to follow when making response emails:

  1. Let the customer know that you’ve read their email and acknowledged their problem.
  2. Empathize. Make them feel that you do understand what they’re going through.
  3. Give them the reassurance that they need. Inform them that you are taking steps to resolve their issue. You can also tell them that you have raised the problem to a manager or another superior.

The team can also create a guide that they can follow to fit into the persona you want your company to have. For instance, if you’re building a hip and casual character for the brand, the team can reflect this in the way they reply to their emails.


Another thing an email customer support team has to remember is that no two customers are the same. Some customers can be more patient, while others might be more volatile. Some taking a little bit more warming up to than others. It can be extremely hard to read emotion in textual form, so support agents should always remember to be polite, and to keep a cool head at all times.

Do service with a digital smile—this is what online customer support is made for.

In A World Ruled By Social Media, Email is still King

When we think about promoting our brand and services on the Internet, what comes to mind first?

“Let’s start making ourselves known on Facebook! Or Twitter! Or other websites with a lot of people in it!”


That’s great! A social media campaign is one of the best ways of reaching out to people–granted that you do know what you’re doing. It is the go-to marketing method if your aim is to make an impression, a persona for your brand. What makes this highly effective especially in more modern times is that it lets you to build relationships with your customers better. And today’s society, people value authenticity when it comes to engaging with businesses.

That, and the sheer size of the population of users is nothing to laugh at.

Reaching your Customers Through Social Media

But there’s a little problem going on with social media right now. It’s getting harder to reach out to its users through natural, “organic” ways. Facebook, for instance, has been making a few updates on what appears on people’s newsfeeds. Entrepreneurs will have a harder time getting their names more visibility without resorting to paid advertising. Bit of a cunning move on Facebook’s end, if you ask me. Kudos to them.

But if you’re a smart businessman/woman, you know that there are other kinds of digital marketing out there. You don’t have to rely on social media alone. There’s SEO, affiliate marketing, pay-per-clicks…

…and then there are emails.


“But email is so outdated! Everyone and their mothers use Facebook for everything these days.”

Using Emails for Marketing

Now hold on. An email marketing campaign still holds a lot of merit–more than you might expect. There is still a large number of people in the world who don’t have accounts on Facebook, Twitter, or other similar sites. That’s a demographic that you should tap into.

According to CustomerThink, an email is six times more likely to have a higher click-through rate than a tweet or FB post. More people also prefer to receive content through this manner too.

It was also stated that it’s 40 times (FORTY!) more effective at gaining new customers. Truly a master at lead generation.

Another plus point of email marketing is that it allows you to send more personalized messages to your customers. It’s more likely to be read than something you see while scrolling down your newsfeed.

So don’t underestimate the power of emails! Instead of using only social media, why not implement both methods into your digital marketing plan? Attract people into signing up for your newsletter mailing lists. A good marketer will always make the most of the Internet’s potential, after all.