How Facebook Advertising Can Help You with Your Email Marketing Campaign

A good email marketing campaign management is undoubtedly a great way to discuss your pitch with potential customers at length. There’s no pressure in maintaining a certain acceptable length, as is usually expected of social media type posts or messages, leaving you with enough liberty to go into detail and better talk about your concept.

Before the actual speaking to them via email, however, lies the task of finding those people to send emails to. This is where advertising your business on Facebook comes in.

Just how can Facebook help re-energize your email campaign?


Grow Your Set of Subscribers

With millions of users online at any given moment, Facebook is one of the widest reaching and most diverse network you can possibly use to fish for potential subscribers.

One of the best ways Facebook can help assist your campaign is by helping you grow your list from your already existing subscribers. Not only does it make targeting easier, it also increases your chances of successful conversion since these people are more or less similar to your current subscribers.

Wake Up Inactive Subscribers

You may have successfully gotten hold of subscribers, but it’s important you keep them active subscribers, too.

While a better tool for explaining matters at lengths, email is unfortunately often disregarded by users today as most prefer the interactivity and conciseness of social media platforms like Facebook. This, however, doesn’t have to turn into an “either, or” situation. You can actually use Facebook to redirect your users to subscribers, whether current or potential, to contacting you via email. You basically use your Facebook ad to lure them in and then have them go with email from there.

Use Your Facebook Ads to Experiment

As with everything else, a certain level of testing is required in order to see what works with you market and what doesn’t.


Testing an approach directly with an email campaign may not be the most efficient way to see what strikes your desired customers better as it may take more time and effort which isn’t guaranteed matched return. Segmenting recipients by demographic, writing out templates for each, then sending the emails out without the guarantee of a response is something a growing business shouldn’t waste time and resources on.

If you try out an approach with a Facebook ad first, however, with thousands of people immediately seeing it and more likely to engage with it, you’re better guaranteed results. Additionally, Facebook ads require less effort to set up and as well as arrange to be targeted to specific audiences.

Facebook business advertising is a growing platform for gaining subscribers while email is considered as “phasing out,” but this doesn’t mean that it has to replace email. The two platforms can be utilized, along with the assistance of a good digital marketing agency, to work together to help your business gain the subscribers you need for your growing business.


Is Outsourcing Really Threatened by AI?

This year, there has been more talk than usual about artificial intelligence taking over jobs in the outsourcing industry. For countries with economies that depend quite a bit on BPOs, it’s natural for them to become concerned.

Some of us are overly optimistic and tell ourselves, “Robots aren’t going to make us unemployed!” and just go about our merry, BPO-supported lives, while others, meanwhile, think we’re on the verge of an AI-pocalypse.


But let’s be realistic. Whether we like it or not, while we’re not to be entirely overthrown, the outsourcing industry is at risk of losing jobs.

So let’s start with the bad news: what jobs are most likely going to be replaced by AI?

“Low-Level” Virtual Assistants

By low-level VAs, we mean the type that do pretty repetitive tasks like scheduling meetings and handling emails. We’re actually witnessing it right now with the rise of virtual assistant apps like Siri and Cortana. At the rate that developers are working on to improve their learning capabilities, it may be only a matter of time before they can actually do these kinds of tasks better than humans can.

Customer Service Providers

Many companies are already replacing human chat support agents with chatbots, though with varying degrees of success. Some bots almost feel like you’re talking to an actual human being. Others are, well…you can still tell they’re AI at the end of the day. But as has been mentioned before: developers are working on improving them.


So what about the jobs that won’t be as affected by artificial intelligence?

Pretty Much Any Job That Requires Human Creativity

Think of the kind of work that requires our imagination to, well, be at work. Marketing. Advertising. Design. A Facebook advertising company, for instance, won’t be in much trouble, nor would a company with web design services. This is because the services they provide require the human touch.

You can’t rely on a robot to give you concepts for your next promotional video. And they certainly aren’t capable of copywriting.

When you look at, AI isn’t really so bad. For example, automating certain processes helps us do our jobs faster. It’s pretty much inevitable that artificial intelligence will be a regular part of the outsourcing industry. Instead of being scared, however, we can come to a compromise. We don’t have to replace every “low-level” job with robots, but we can work with them hand in hand so we can better minimize the errors we make. Baby steps, you know? Integrate the aspects that can help us the most.

Our future with the rise of AI is uncertain, but it doesn’t have to be terrifying.

Top 4 Reasons Why You Should Use Facebook for Business

facebookFacebook is one of the leading social media platforms online. In fact, more than half of all adults around the world use Facebook to connect and be entertained. From its good old days when writing on your friends’ walls was the trend, it has transformed into a dynamic avenue for entertainment, news, and even for advertising.

Have you opened Facebook today? If you did, what did you find other than your friends’ photos and posts? Yep, that’s right. Advertisements.

Facebook ads have been prevalent especially in the recent years. Unlike other advertisements from other platforms, Facebook ads are famous for their special algorithm. The advertisements that appear on our timeline are dependent on our online behavior and interests.

So How Can Facebook Help Businesses Sell?


Unlike other advertisements from LinkedIn, Twitter, or Tumblr, Facebook ads are more affordable. In fact, you could spend as little as $1 a day in your ads but still be able to reach more people who are relevant to your target market.  Facebook advertising doesn’t break the bank. If anything, it helps you make the most out of every dollar you spend.


This is what makes Facebook ads competitive and worth your every buck. Before you publish your advertisement, Facebook asks about your target demographics by asking for their location, age, gender, language, interest, behaviors and even connections.

This characteristic of Facebook ads is one of its strengths. It ensures that the relevant audience gets your content and that you don’t waste your time and money on users who might not even bother batting an eye.


Different Types of Ads

Facebook ads are dynamic, and it has many different types. There are the Leads ads, Canvas ads, Offer ads, Video ads, Domain ads, Carousel ads and many other. Choosing which ad you should use for your Facebook marketing campaign largely depends on what you want to accomplish in your campaign.

Do you want to gain more followers? Do you want more people to visit your physical (or online) store? Do you want more likers? Do you want to increase your sales? Do you want to increase brand awareness? Determining the type of ad to use for your campaign largely depends on what you want to gain in your entire marketing campaign.

Gain Competitive

Many are on Facebook for personal purposes, but not many are aware of the benefits of Facebook for business. As surprising as it sounds, not many businesses have tried advertising on Facebook despite its benefits financially and strategically.

Since not many businesses have tried using the platform for your advantage, now is the time for you to get ahead and competitive. By trying Facebook advertising and using it strategically, you get to maximize the platform to benefit your business and get ahead of your competitors.

Facebook is one of the biggest gem any business can find in the internet realm. And while most people are already aware of how they can maximize Facebook for their personal use, not many are aware about how they can use it to boost their business.

Facebook has reached a point where it’s no longer just an ordinary platform for talking. It’s now a major social networking platform that specializes in its ability to spread information. It’s time that you realize its benefits now, and use it to your advantage.