Facebook is one of the leading social media platforms online. In fact, more than half of all adults around the world use Facebook to connect and be entertained. From its good old days when writing on your friends’ walls was the trend, it has transformed into a dynamic avenue for entertainment, news, and even for advertising.
Have you opened Facebook today? If you did, what did you find other than your friends’ photos and posts? Yep, that’s right. Advertisements.
Facebook ads have been prevalent especially in the recent years. Unlike other advertisements from other platforms, Facebook ads are famous for their special algorithm. The advertisements that appear on our timeline are dependent on our online behavior and interests.
So How Can Facebook Help Businesses Sell?
Unlike other advertisements from LinkedIn, Twitter, or Tumblr, Facebook ads are more affordable. In fact, you could spend as little as $1 a day in your ads but still be able to reach more people who are relevant to your target market. Facebook advertising doesn’t break the bank. If anything, it helps you make the most out of every dollar you spend.
This is what makes Facebook ads competitive and worth your every buck. Before you publish your advertisement, Facebook asks about your target demographics by asking for their location, age, gender, language, interest, behaviors and even connections.
This characteristic of Facebook ads is one of its strengths. It ensures that the relevant audience gets your content and that you don’t waste your time and money on users who might not even bother batting an eye.
Different Types of Ads
Facebook ads are dynamic, and it has many different types. There are the Leads ads, Canvas ads, Offer ads, Video ads, Domain ads, Carousel ads and many other. Choosing which ad you should use for your Facebook marketing campaign largely depends on what you want to accomplish in your campaign.
Do you want to gain more followers? Do you want more people to visit your physical (or online) store? Do you want more likers? Do you want to increase your sales? Do you want to increase brand awareness? Determining the type of ad to use for your campaign largely depends on what you want to gain in your entire marketing campaign.
Many are on Facebook for personal purposes, but not many are aware of the benefits of Facebook for business. As surprising as it sounds, not many businesses have tried advertising on Facebook despite its benefits financially and strategically.
Since not many businesses have tried using the platform for your advantage, now is the time for you to get ahead and competitive. By trying Facebook advertising and using it strategically, you get to maximize the platform to benefit your business and get ahead of your competitors.
Facebook is one of the biggest gem any business can find in the internet realm. And while most people are already aware of how they can maximize Facebook for their personal use, not many are aware about how they can use it to boost their business.
Facebook has reached a point where it’s no longer just an ordinary platform for talking. It’s now a major social networking platform that specializes in its ability to spread information. It’s time that you realize its benefits now, and use it to your advantage.