How Can You Benefit From Learning Digital Marketing in Davao?

It’s been more than a year since the coronavirus pandemic began, and the way we lived our lives has changed ever since. You’ve probably heard this phrase over a million times already, have you? Despite it being commonly said, it’s still quite relevant. One way for local businesses to cope with the current situation is to learn about digital marketing in Davao City. Digital marketing has been here for a while now, but the pandemic has accented its necessity. Now, taking up such an endeavor might make you hesitant. However, there are many benefits to learning about how digital marketing works in Davao City. Here are a few.

It Lets You Reach New and Old Customers

The pandemic has forced us to stay away from our families and loved ones. Similarly, it has also forced us to be physically distant to our employees and customers. Digital marketing ensures that there’s still a direct and active line of communication between the business and the consumer, providing information about products without having to physically go to the place of business. 

It Lets Your Company Grow and Thrive

Company growth has slowed because of the slow approach of customers and the extra measures it takes to be socially distant when doing physical work. Digital marketing can help you get through such issues by using the online world to attract clients, keep in touch with new employees, and of course, promote your product.

It Lets You Learn and Improve

Many people didn’t know how to use long-distance communication technology before the pandemic, and thus were forced to adapt if they wanted to continue with their work. Such is also the case with many companies, who now use digital marketing to promote and expand their products. Even if you are hiring a digital marketing expert or a lead generation marketing company to help you out, it does well to know a thing or two about the process. 

To Hire Or Not To Hire? Lead Generation Marketing Companies

How did big businesses become so big? Real estate marketing is a competitive society where real estate agents must compete with their charisma and social skills. Some agents have big names, making others flock to them. Those that just started would need to build a clientele and work hard. But how can this be achieved? One way is to hire a lead generation marketing company. With such a company, they can help small-time real estate agents promote brand awareness, save time, and maintain and build a clientele.

PROMOTE BRAND AWARENESS

Promoting brand awareness is one of the main points of building clientele as this helps the clientele build an image of what the agency does for them. Lead generation marketing companies help, in this case. Most companies of this pedigree have professionals and teams available where they specialize in copywriting, graphic/ video specialists, social media handlers, and many more. They create cohesive, consistent, and attractive content for your brand to be well-known. They specialize in improving your business’s online presence.

TIME WELL DONE?

No matter what your business is- from food services to real estate marketing, time remains an important aspect to consider. Time must be utilized with the utmost efficiency. Lead generation marketing companies can help. One of the goals of a marketing company is to help their clients be known and provide quality service in less time. This can ultimately help a business save money and time by dividing the work and achieving the necessary goals.

CLIENT AND CLIENTELE

“Customers are the lifeblood of any business. Without Customers, there is no business!” This is a well-known fact. Having connections with the clientele is a very important thing in real estate markets. As mentioned earlier, charisma and social skills are two skills needed to be a successful agent in the real estate industry. But how can a single person or even a small agency acquire this? This is possible by simply reaching out to lead generation marketing companies. Through the use of social media, the business and the client can be well connected. Brand awareness, visions, missions, and engagements are a few of what social media can do for your business. Having someone to take care of this will be helpful in the long run.

Lead generation service providers are there to aid your business. Real estate marketing and many other businesses that give importance to their clientele and their time can only have positive outcomes with lead generation service providers. They can help a business’ brand grow, save time, and engage with current and potential clients. So what are you waiting for? Seek help from lead generation companies in your area today. Visit http://www.caffeinerobots.com to learn more!

Why Your Business Needs Lead Generation

What is a Lead?

A lead defines a person who is a potential customer who has an interest in your product or service. These ‘leads’ are usually acquired by asking for these peoples’ communication channels (email address, phone number, social media account) in business events, expos and other chances of interaction. These leads can also be acquired when they voluntarily enter their email address in a company website’s newsletter invitation or when you give away online tools in exchange for their email address.

 

Defining Lead Generation

Lead generation is basically the process of acquiring and converting people to customers. This is part of a whole business process, but nevertheless an important factor in the overall operation. For large or medium-sized companies, lead generation is one whole department, like sales, marketing, and accounting. Alternatively, they may acquire this service from lead acquisition service providers such as CoffeeBot Solutions, a digital marketing agency based in Davao City, Philippines.

 

Why do you need Lead Generation?

Naturally attracting people to come across your brand or website is different from lead generation. It is second of the interaction process and happens only as soon as you discover their potential to be actual buyers.

 

It’s an Essential Part of the Process

The point from ‘stranger’ to ‘customer’ can’t happen without lead generation in between the process. Within the process of acquiring them also lies a process which follows:

1. A visitor is enticed to visit your website through invitations or CTA (Call to Action) that are included in a social media post, or an article promoted in other channels.
2. The CTA where the website is included eventually leads your potential customer to a landing page where they may acquire free online tools in exchange for their email address.
3. They become a lead.

It Converts

How effective is lead generation in converting a visitor into a customer? According to research, companies that nurture leads on average have 50% more sales for about 33% less cost. Marketing influencers also describe lead acquisition as a funnel, in which directs potential customers to the bottom of the funnel where your company lies.

By considering lead generation as an important strategy in your business, you make it possible for your company to rise above your competitors in terms of online presence and conversion.

Ready to convert your audience into real customers? Contact CoffeeBot Solutions, a digital marketing agency based in Davao City, Philippines, that I highly recommend! Visit their website on http://www.CaffeineRobot.com to learn more.

5 Web Pages You Need To Optimize for Lead Generation

Gone are the days when lead generation only happens in conventions, trade shows, and newspapers. Now, you can reach more potential clients anywhere and anytime thanks to the internet.

The internet has become the most fertile source of new leads nowadays. With the growth of the internet comes the abundance of resources and information, which is good, but it has its fallbacks. This abundance of information has also led to a shorter attention span among audiences.

Don’t worry, you can address that problem through website optimization.

To do that, here are the five pages you should focus on elevating to convert that visitor into a lead.

Publish High-quality Blogs

Blogs are not just about sharing the personal side of your business. The usual lead generation marketing agency includes blogs in their service because it is one of the most effective ways to increase traffic to your website. The contents of the blog can be optimized by aligning keywords and phrases.

Service or Product Page

Your service page is where you impress your customers to the point that they want to share it with other people. Do you have trust seals? Show them off! But the most important thing is that you highlight all the features of your products and services in a brief and concise way. Use the power words like “trusted”, “proven”, “get”, “instant” etc. Remember, brevity is your best friend here.

About Page

Your about page is where you establish your credibility. Make sure that you briefly introduce who you are and why you matter.

Also, don’t forget to include personal testimonials from your clients. Some websites use video testimonials, but it is highly recommended to express them through text and don’t forget include photos of your clients as well. The text is easier to read and doesn’t take time to load. Remember, we are beating the short attention span of your visitor.

On the other hand, videos can be an effective way for you to speak to the user, when created the right way. Visitors who view videos are more likely to convert into leads compared to those who simply view ads.

Clear Call To Action

Make sure that you put a clear call to action on every page. Yes, I repeat, on every page. As the visitor goes through the lead generation funnel, he or she might make up their mind and decide to contact you right away. Moreover, putting lead generation forms in every page increases the chance for the customers to notice and fill them out.

Thank You Page

Without this page, there’s a big chance you’ll miss an opportunity. The Thank You page is your way to create a stronger connection with your newly generated lead. In a study done by HubSpot, they found out that there is more engagement, like opens and clickthroughs, of lead generation marketing emails.

Summary

Lead generation marketing will happen if you make sure that your website isn’t simply static. Be relevant through your blog posts, establish authority and credibility through your about page, give visitors a chance to get to know your services or products better, and you’ll be generating new leads in no time.0

How To Do PPC The Right Way

Venturing into pay per click advertising can be a daunting decision for small or startup businesses, but once it’s successful, it’s certainly a worthwhile investment. Know, however, that you won’t make the perfect PPC ad on your first try. It requires a significant amount of knowledge and experience, but there is a way to separate a good PPC ad from a bad one. Here are some tips to help you avoid a failed PPC campaign.

Start With a Concrete Plan

Before you even start going on Google, Bing, Yahoo, or Facebook, you have to formulate a plan for your ads.

What is the goal of your ads? To get conversions? Clicks? Raise brand awareness? Marketing lead generation? By rounding up your goal for your campaign, your materials will be created specifically to achieve that goal, and not to just generally appeal to your audience.

Identify Your Target Audience

Let’s be realistic, there are millions of users on the internet. Although it would be nice to have all of them buy your products, it’s simply not realistic. Your best bet would be to find those people who are most likely to do so, specifically audiences that are within your business area.

Fortunately, Google AdWords has targeting features that allow you to pinpoint audiences by gender, age, location, interests, income, occupation, and etc. So if your main audience is women aged 30-40 in New York, you can simply adjust the settings so that your ads will display to those people.

Use the Right Keywords

It’s also important to understand your customers’ behavior and decision-making process. What would make them click your ad? What would people be searching when they’re looking for your product or service?

You can also try adding the location you’re targeting. For example, “spa New York”, or “affordable spas New York”. Do some keyword research to find out which keywords would be most effective and worth bidding in.

Create an Optimized Landing Page

After you’ve successfully led your target audience to click on your ad, your next job now is to retain them and compel them to convert. How do you do that? With an optimized landing page.

An ideal landing page looks attractive, and more importantly, matches your branding. When a visitor arrives at your page, they should be able to have an idea on what it is about. The pages should be easily navigable. It should be convenient enough to use for your audience that they won’t be confused where to go.

It’s ideal to create a landing page for your campaigns. When the ad encourages them to sign up for an account, the link should lead them to the account setup page. That way, it’s easy for them to perform the action you wanted them to do.

Experiment With Different Strategies

Practice makes perfect. Luckily, you aren’t without guidance because you have the analytics available at your disposal. With analytics, you can see which strategies you employed in your campaigns worked well and which didn’t. This will allow you to tweak your campaign to make sure it’s at its best, and it can also help you improve the future ones.

Launching a successful campaign definitely isn’t easy, and for the busy business owner, it can be quite time-consuming to maintain them as well. One pro tip is to outsource your PPC campaign management to a trusted digital marketing company.

Emotional Marketing for Facebook Advertising

What do social media and emotions have in common? They both get people to connect, that’s what. It’s no wonder emotional advertising is prevalent not just on the internet, but also on other advertising platforms like TV commercials and billboards.

And yet, social media and emotional marketing seem like a match-made in heaven. In fact, businesses on Facebook have no shortage of it especially in their video ads.

But how can you apply emotions to generate local business leads?

Let’s take some lessons from a pioneer of some of the most successful ads of all-time—Coca-Cola. Coca-Cola’s 2017 campaign slogan says, “taste the feeling”. For years, Coca-Cola hasn’t been selling the taste of their products. Rather, they tap into the feeling you get when you’re drinking Coke. When you’re with your friends and you’re happy, you share a Coke with them. It’s almost like the taste of happiness is a bottle of Coke with your friends.

Emotional advertising works because everyone has feelings. It isn’t always about the product or the service. It’s the feeling you get when you have it.

Here are some ways you can play on emotions for your next Facebook advertising campaign:

Play on FOMO

FOMO is an abbreviation of the “fear of missing out”. It is an actual word that was added in the Oxford English Dictionary in 2013. People can be uncomfortable with the idea of missing out on an event or a joke because they don’t want to miss out on an experience.

In advertising, you can play on people’s FOMO to create hype. This tactic not only captures your audience’s attention, but also holds their interest. For example, you could present a limited offer on your ads and emphasize the need for people to avail it. People are more likely to respond to ads that compel them to act fast.

Play on Aspirations

Ads can motivate people. This is especially when you show them their sky-high dreams aren’t impossible to reach. Everyone has dreams. But some of us don’t feel compelled to try harder when things don’t go as planned.

You could use your brand’s ambitious rise to its current status. You can even show your audience how your brand can help them achieve their wildest dreams. If you can’t seem to make any connection between your audience’s aspirations and what you can offer, you can show them that your brand is built on supporting your target audience.

Play on Curiosity

Curiosity killed the cat, but satisfaction brought it back. When people are faced with questions that concern them, they’ll want to search for answers. The trick is to ask a captivating question, and let your audience know they can get answers when they click your CTA button.

For instance, Soylent, an American brand of meal replacement, used a question in one of their ads, asking what Soylent tastes like. They ended their pitch with a choice of either having the audience scour the internet for answers or letting them purchase for themselves. Finally, the CTA button says, “Shop Now”.

Similarly, HubSpot also used this tactic to ask how well their audiences rank for SEO, as a way of advertising their offers to improve the SEO of companies or entrepreneurs. Their CTA button says, “Learn More”.

Remember that using emotions for Facebook advertising works best if the tone fits your brand. The best thing about this strategy is that in the era of post-organic reach for businesses, emotional marketing can still create meaningful engagements. If you’re planning to use this strategy for your next Facebook paid advertising campaign, you can always consult a company specializing in Facebook advertising, and they’ll be happy to help.

Things that Make Lead Generation Unique

Digital marketing is not just about your content being found, it is also about being on the right platform and finding the right people. This is exactly what lead generation does. It is one of the facets of digital marketing that aims to show its other side.

As defined by Wikipedia, lead generation is the process of “initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads”. It is the process of finding and converting instead of showing and selling.

But how exactly does lead generation help small and medium scale businesses?

Less Noise

There are so many things to discover, learn, and enjoy on the internet. There are videos to watch, pictures to share and even articles to read. The internet is so entertaining that there’s not a single dull moment when you’re online. You can literally spend hours a single platform and the fun never ends.

Spending a lot of time on the internet without getting bored is easy, but if you’re planning to create customers out of internet users around the world, it may be a little more difficult. All the noise on the internet makes it harder for you to effectively sell to your target market.

Through lead generation, however, you can find your audience on the right platforms and reach out to them through email, making it easier to get their attention and show them what your business is about. It’s more about finding customers and reaching out to them in private, far from all the noise of their timelines.

Create Valuable Content

In order to convert your audience from being passive readers into loyal customers, you need to create content that has value. You have to create content that your audience will find entertaining and useful at the same time. In short, you will have to make sure you create content that will make opening emails from you worth their while.

Establish Yourself as an Authoritative Figure

Of course, it’s not enough that you find leads. You also have to connect with them. You have to make sure that you talk to your audience and be consistent in providing them with the right information that they can actually use. Doing so will set your company apart from other businesses. This shows that you are knowledgeable in the industry that your business belongs to. This makes it easier for your customers to trust your brand.

Of course, the effectiveness of your lead generation campaign depends largely on your ability to search for leads, how well you know your audience and how you craft your message. When it comes to lead generation, you can go with the DIY route or you can work with an online lead generation company that has the right tools and skills to find and connect with leads.

Consistency and having the right resources is also very important for this area of digital marketing. Whichever route you choose, remember that the key to successful lead generation campaign is knowing who you want to find, where to find them, and what to let them know. This way you can turn your audience into customers.

The Growth of the Internet And Selling In It

Out of the seven billion people around the world, 3.8 billion of those are on the internet. These “netizens”, as they are popularly known today, use the internet for different purposes. The internet is now used from extraction of information to expanding social networks.

In other words, half of the world population are now using the wide, diverse, complex, and multi-faceted virtual sphere that is the world wide web in their lives. The increasing relevance of the internet in the daily lives of citizens has opened many opportunities for businesses and individuals who create content.

The Internet and Lead Generation

Compared to what it was ten years ago when it only had a little over a million of users, worldwide, the internet has definitely come a long way. It is now more than just a platform for posting written or visual content. It is also now becoming an effective platform for selling.

Digital marketing is the practice of selling and advertising goods online. It is becoming a major advantage for businesses. And among all the branches of digital marketing, online business lead generation is one of the most promising and useful.

Finding People and Selling Online

Before the internet became a huge progressive sphere that it is now, marketing was done in a very different fashion. Businesses used to advertise in major mass communication channels just to be able to acquire a wide audience.

Advertising in mass communication channels, although can be very effective, can also be very costly. It could easily break the bank for small businesses. This also does not guarantee significant increase in conversion.

The internet, on the other hand, serves as the new modern day solution to all of this “expensive modes of selling” dilemma. Lead generation, specifically, allows business owners to save the time, effort, and money in trying to sell their commodities.

Lead generation allows businesses to find and reach the right people who might be interested in their business. It is basically the process of determining which platform your customers could be, and finding the right people who might be interested in what you offer through it.

Lead generation is essentially the process of determining where your potential clients could be and creating a good relationship with them in the hopes of being able to sell to them in the future.

Another Way to Do Lead Generation

While lead generation sounds like a heaven-sent business development process, it does have its setbacks. Admittedly, lead generation can be a long and tedious process. You’ll need to be patient and thorough in finding leads. You also have to be consistent in reaching out and staying connected with them in order to effectively build trust.

However, despite its “down sides” it is one that lead generation continues to be a much more efficient option for business development. It is affordable and highly effective if done right. It doesn’t easily break the bank for small businesses, and ensures that they get to sell to the right people.

A lot of businesses work with a lead generation service provider. These providers have their own lead generation associates who make sure that all leads are legitimate, and everything from sending the first message to potential clients to sending emails with an intent to sell are all covered.

Working with lead generation service providers are now becoming effective tools for marketing. It is taking the process of relationship building and selling to a whole new level. Plus, it serves as proof of how the internet can now be used in a lot of ways nowadays.

Guide to Lead Generation Marketing

Customers often find it off-putting when random companies call them up or message them to offer goods or services they did not really call for. “Why are you calling me?” does not really sound like a customer ready to spend money on your company. Thankfully, there is such a thing as lead generation marketing to help companies avoid this.

What It Is

A ‘lead’ is basically a person interested in your business aka a potential customer, and lead generation is about attracting and gathering these leads.

These leads can be generated through the personal information they put on the internet, and their information, in turn, can usually be gathered through online surveys, job searches and applications, and trial forms, among others.

Note that these leads provide information, such as email addresses and phone numbers, because they want to subscribe to companies, and this marks a major difference between organically generated leads and bought leads, but we will get to that later.

How It Works

Organic Lead Generation

When people interested in a job, service, or product fill out certain forms, say, a survey, with this they resign permission to their personal information. The survey could be a job application profile, or maybe a form for downloading free educational data.

Agencies specializing in obtaining this customer data from the sites then verify the information and send them to the relevant companies.

With a list of names and verified information along with those names, companies then know which people to contact and try to sell to. These leads are called “qualified leads.”

Bought Leads

It is to be noted that there is the option of buying these leads. Here, you get information from leads organically generated by a different company.

While it does actually effectively generate leads, it actually sacrifices the quality of the leads you get and you end up losing customers instead of gaining them.

These leads you get do not actually know your company, since they did not subscribe to calls/mails from your company. One can only imagine how surprising and unpleasant it is to constantly receive unwarranted updates and messages from a company you do not care about.

Why It Matters

While active promotion and pursuit of customers is encouraged in business and is actually a successful method of gaining clients, when it comes to lead generation, nothing beats organic interest.

When the person you are talking to is genuinely interested in what you are selling, or at the least, not annoyed by your contacting them, then they are more inclined to buy it and maybe even become a returning customer.

This, in contrast to what you get with bought leads, should be enough reason for any business owner to see why strategic lead generation is vital in any successful marketing plan.

Lead Generation and Your Business

Lead generation helps both customers and businesses. On the customer’s side, it is beneficial since it allows them to get updates on products or services they are interested in availing. On the business’s side, meanwhile, it is beneficial since it allows them to advertise to “enthusiastic” customers.

Things to Consider Now

Reliable information is important in successful lead generation, and for reliable information, it is important to have a good agency supplying you with information. It has unfortunately been an unethical practice for some agencies to provide clients with junk leads or leads with inaccurate information.

As The Balance puts it, a lead “is really only as good as the lead agency that you are purchasing it from.” So when looking to try out lead generation, make sure that you are getting a quality marketing lead generation team from a trusted agency.