Why You Should Work With a Local SEO Company

Building an online presence that’ll encourage potential customers to get to know your brand is definitely not an easy task. With the time and effort it takes to create materials as well as manage the channels, not to mention note updates on online trends, leaving the job to people who are more experienced marketing-wise is understandably the smarter thing to do.

Contrary to the notion that only large-scale and more established companies should work with professional agencies, start-ups and small to medium enterprises can actually benefit quite a lot as well, especially if it’s a local SEO company.

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Better Brand Awareness

For smaller businesses, local customers are definitely the fans that you want. Not only are local customers more likely to turn you into one of their go-to spots, but you’re able to better establish your brand as an authority.

When you’re able to successfully brand yourself as a reliable figure that customers can trust when it comes to say, automotive products, clothes, vegan dining, whatever your business is in, creating a following comes much easier.

Better Understanding of Local Customers

Local business success is clearly largely dependent on success with the customers in a particular area, as such customers are typically the ones who provide the most reliable return on investment. In order to make an impression on these customers, understanding their needs, preferred language, and even online quirks is key.

What better way to make an impression with locals than with an SEO company, right? It’s one thing to work with experts in the SEO field, but it’s another to have the added advantage of the experts being locals themselves. By actually understanding what they want as locals themselves, the strategy will be more in tune with what works for your local customers.

Better Incorporation With Your Overall Online Marketing Strategy

If you’re working on other online marketing efforts as well, such as a PPC campaign or social media marketing, your SEO provider can make sure important factors such as your keywords can be take into consideration so that you’re overall online campaign maintains a single direction.

With all your different strategies working together toward a single goal, you’re set for a much stronger impact on your target market.

Better Priced Compared to Other SEO Options

Business owners are always worried about what getting professional assistance will cost them, but it all really boils down to the SEO company you choose; remember that you don’t have to shell out a lot for quality services, it’s all about choosing a reliable company that’s flexible when it comes to working with budgets.

Better yet, with the right agency, you may be able to avail of other digital marketing services without having to hire services from a separate PPC agency or social media management team.

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There are more benefits that come with a reliable SEO service provider, and the best way to experience the benefits is to let your business give it a go. You may be surprised at how the benefits go beyond technical matters like SEO and help you with things like your branding as well.

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What to Look for in An SEO Service Company

With websites getting more popular than ever, more and more companies are now looking to SEO service companies to handle their link building services needs. Where there are a lot of companies looking for these services, there are also a lot of companies offering to take care of their concerns.

With so many options available, interested business/website owners, including you, maybe, may find it hard to decide on a service company to go with. To help narrow down the choices, here are some factors that interested owners should know when considering their SEO service company options.

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They Always Think Beyond What Is Asked of Them

Good SEO service companies do not limit themselves to what is asked of them by clients, they also consider all other possible outcomes and prepare strategies for these as well. More importantly, they actively seek out other opportunities that could aid the client’s cause and of course, update the client.

Even when things are going well, they do not let their guard down. They constantly look for any possible lapses and points for improvement and advancement, whether it is from the client or from other external sources.

They Don’t Limit Themselves to Mainstream Platforms

While Google and Facebook are today’s most widely used search engine and most widely used social media platform, respectively, that doesn’t mean the link building team should rely on them alone. Exploring other search engines and pages, like Bing, news sites, sponsored listings pages, among others, could help gain additional traffic for a site.

They’re Easy to Work With

Link building and SEO in general have a lot of technicalities to them, and clients who are not well versed or familiar with such technicalities will find it difficult to catch up with the team’s explanations. It is the team’s duty to break them down to simpler terms, making sure that the client has a clear understanding of how their links are going to be managed.

More importantly, they walk you through the financial aspect of the campaign. They will make it clear to the client how much they might earn if they use this keyword or that keyword, and if it will make the client earn or lose money. A good team will not care about getting paid alone, they will make sure that the client gets a good deal for their money as well.

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They Will Ask You a Lot About Your Company

While a service company may be expected to research on their client’s brand beforehand, they will still have to ask the client questions on smaller details to ensure that their work will stick as closely as possible to the client’s vision.

Their questions may range from what keywords the client may specifically want to be included and what exactly they wish to achieve from their campaign. This allows them to estimate as accurately as possible price and conversion rates.

They More or Less Already Have a Plan to Show You

Given that they’ve made prior research about the client, they should have at least the basic frame for a plan, so that the client would have an idea of how the team is going to do their work. Clients wouldn’t want to be caught off guard by tactics they may not agree with.

With all the available options swimming out there, it is easy to get lost and end up choosing a company that may end up not working out with your vision. Business owners should take their time in carefully weeding out these less-than-ideal companies.

What it all really boils down to is that interested business owners should look for a good SEO service company who’s link building services team thinks outside the box and, more importantly, actually cares about the client.

 

6 Qualities of a Good SEO Service Provider

When shopping for a digital marketing agency to do SEO, you really have to do your homework. If you hire the wrong people for the job, one of two things could happen. All their work could end up doing nothing (which is the best case scenario) or they might get you severely penalized by Google (worst case scenario). Fortunately, good SEO service providers aren’t that hard to find. When shopping for a team to work on your website, what out for these qualities.

1. Years of Experience

It takes years to learn and practice SEO. So ideally you should go for an agency that has a proven track record and a list of satisfied clients. But what if you want to give a (relatively) new player a shot? Good SEO experts do what they can to brush up and maintain their skills even when they don’t have clients. They usually start by working on their own sites first to prove their SEO chops.

2. Updated on the Latest Google Algorithm Changes

Google updates their search algorithm continuously to improve their user experience. This means that the SEO techniques that used to work in the past, especially black and grey hat SEO, are obsolete. In some case, websites and agencies that practice these techniques are even penalized. This is not a problem if the expert you’re talking to wants to focus on white hat techniques. I bet the only complaint they would have about the whole thing is how Google has a nasty habit of naming their updates after adorable animals.

3. Well-rounded SEO Plan

SEO is an art and a science. It has both technical and non-technical components. At the same time, a website’s SEO ranking isn’t completely dependent on its content and performance. An SEO specialist considers all these factors when working for their clients. So if your “expert’ tells you that you only need to do onsite SEO or you don’t need good content, it might be best to start looking for his replacement.

4. Business-savvy

A good SEO consultant knows that you’re running a business and understands that your website needs to perform as intended. So they don’t just focus on ranking on search engines. They study your market first to know what keywords they’re likely to use when they plan to buy. They also look at whether your website converts well with visitors. SEO experts also regularly monitor if there’s a need to change strategies to adapt to changing needs of your market.

5. Good Communicators

Your website is a reflection of your business. But once you optimize your site, some changes need to be made. That’s why it’s important for SEO teams to be good communicators. They need understand what you want to happen for your business and they need to explain what properly what they need to do in order to make that happen. SEO isn’t witchcraft. If they can’t explain what they do and how they’re doing things, they probably don’t really understand what they’re doing.

6. Realistic

With SEO, there’s only so much you can control and forecast. That’s why good SEO companies know that it’s unrealistic to guarantee a #1 ranking on any search engine. Search agencies don’t show preferences or give favors to ‘special’ SEO experts. It’s all done though the algorithm. So if your digital marketing agency is telling you they can get you on the first page of Google in a ridiculously short amount of time, best to turn around and walk away.

Don’t waste your time with SEO teams who’ll just run off with your money. Do your research and take the time to find a good digital marketing agency and SEO service provider. Your business will thank you for it.