Facebook is where you can find the latest gossip in Hollywood and the most popular memes. Oh, and you can see what your high schools have been up to lately. It’s one of the social media platforms where you can literally spend hours on and still not get bored. But aside from entertaining individual users, it is also now becoming a growth-conducive channel for businesses.
‘Ads’ is the magic word for this. Facebook ads are one of the most effective types of paid content that has been helping businesses around the world. It is for the same reason that it has grown popular in the recent years and is now one of the platforms that businesses are planning to invest more on.
So what exactly makes Facebook ads unique? Here are some of the things that make Facebook Ads stand out.
You Can Work on a Budget
Unlike other types of advertising, you don’t have to have a lot to advertise on Facebook. You can advertise for $5 a day for a week and no one will judge you for it. You can reach a lot with this amount and, with the right strategy, you can gain traction for your business.
Ad Testing Is Easier
Of course, ad testing is still recommended for advertising business on Facebook. But since it’s a lot cheaper and more efficient, you can test ads without spending a lot. Since Facebook provides accurate and thorough reports on ad performance, it’s easier to know the feedback of their customers, current or potential.
People Usually Don’t Have Buying Intent
Let’s face it. When we log in to our Facebook account we usually don’t have the ads in mind. We usually think about the gossip we’re going to find or looking forward to connecting with our loved ones. People usually don’t have the buying intent when logging in to Facebook. But this doesn’t mean that it’s impossible to persuade them to buy your products.
You Can Use Emojis
This isn’t the latest news, I know. But the mere fact that you can incorporate emojis into your ads shows how versatile Facebook and Facebook ads are. Adding them into the video or photo or even in the caption gives off a natural, friendly feel, instead of it sounding like a sales pitch.
You Can Choose Your Audience
This is one of the features of the Facebook Business Manager that make it so popular. You can select the audience of your ad according to age, gender, location, interests, and so much more. This saves you the time and money since you won’t have to advertise to people who wouldn’t be interested in what you offer.
Facebook can offer a lot for businesses. With the right business social media strategy, you can gain traction and become a popular destination. And with a good brand image and a competent social media team to implement the strategies, you’ll be seeing your sales increase in no time.