Things That Make Facebook Advertising Unique

facebookFacebook is where you can find the latest gossip in Hollywood and the most popular memes. Oh, and you can see what your high schools have been up to lately. It’s one of the social media platforms where you can literally spend hours on and still not get bored. But aside from entertaining individual users, it is also now becoming a growth-conducive channel for businesses.

‘Ads’ is the magic word for this. Facebook ads are one of the most effective types of paid content that has been helping businesses around the world. It is for the same reason that it has grown popular in the recent years and is now one of the platforms that businesses are planning to invest more on.

So what exactly makes Facebook ads unique? Here are some of the things that make Facebook Ads stand out.

You Can Work on a Budget

Unlike other types of advertising, you don’t have to have a lot to advertise on Facebook. You can advertise for $5 a day for a week and no one will judge you for it. You can reach a lot with this amount and, with the right strategy, you can gain traction for your business.

Ad Testing Is Easier

Of course, ad testing is still recommended for advertising business on Facebook. But since it’s a lot cheaper and more efficient, you can test ads without spending a lot. Since Facebook provides accurate and thorough reports on ad performance, it’s easier to know the feedback of their customers, current or potential.

People Usually Don’t Have Buying Intent

Let’s face it. When we log in to our Facebook account we usually don’t have the ads in mind. We usually think about the gossip we’re going to find or looking forward to connecting with our loved ones. People usually don’t have the buying intent when logging in to Facebook. But this doesn’t mean that it’s impossible to persuade them to buy your products.

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You Can Use Emojis

This isn’t the latest news, I know. But the mere fact that you can incorporate emojis into your ads shows how versatile Facebook and Facebook ads are. Adding them into the video or photo or even in the caption gives off a natural, friendly feel, instead of it sounding like a sales pitch.

You Can Choose Your Audience

This is one of the features of the Facebook Business Manager that make it so popular. You can select the audience of your ad according to age, gender, location, interests, and so much more. This saves you the time and money since you won’t have to advertise to people who wouldn’t be interested in what you offer.

Facebook can offer a lot for businesses. With the right business social media strategy, you can gain traction and become a popular destination. And with a good brand image and a competent social media team to implement the strategies, you’ll be seeing your sales increase in no time.

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How to Make Your Facebook Ads Stand Out

Social media is such a loud place. You can literally find almost everything on the platform— what your college friends are currently up to, the latest deals on Rihanna’s Fenti products, and even memes. Everything is trying to grab everyone’s attention.

social-media

For regular users, this is good news. This means you can spend hours upon hours on the platform and still not get bored. But from a business owner’s stand point, the “noise” on Facebook can serve as a bit of a challenge. One way that business owners fight all the “noise” is through Facebook advertisements. However, it does not always guarantee success. So as a business owner, how can you make sure that your ads don’t just add to the current noise, but is actually one that makes sense?

Ads Must Be Visual

Images are one of the things that determine whether or not your ad will capture the interest of your audience or not. They must be effective in capturing the interest of your audience. You can either go for weird images or just go for a totally stunning one. The goal is to have your audience stop scrolling and get them to read your ad.

Relatable

One of the things that make memes so entertaining is the fact that they’re undeniably funny but painfully relatable. By making relatable content, you get to connect with your audience on a personal level. It puts a heart behind the strong image of your brand. It makes your business less intimidating and more interesting.

Strong Messaging

You need a message that has impact. Remember that people go to social media without buying intent, unlike when they search for something on search engines. So if your audience finds your ad on Facebook why should they stop and read what you have to offer? The answer is simple. It is because you have a strong message that they need to know about. When it comes to Facebook advertisements, “impact” is an important word.

Aside from a strong messaging, remember to keep all details clear in your advertisement. If you’re giving away discounts, tell your audience how much they’re saving, Tell them what they should do to claim the discount, and don’t forget how long it’s going to last. If you’re planning to get your audience to read your advertisement, make sure that they have enough details that they end up convinced to take action— that is to grab what it is that you offer.

facebookFacebook is a very popular social media platform that’s not only good for individual profiles, but is also one that holds a lot of potential for businesses. Managing advertisements on your own is something that you can do. But if you’re not tech-savvy or just find all the options confusing, you can work with a company that offers Facebook ads services so there’s less need for trial and error and that you wont waste money and effort on ad campaigns that wont work.

In A World Ruled By Social Media, Email is still King

When we think about promoting our brand and services on the Internet, what comes to mind first?

“Let’s start making ourselves known on Facebook! Or Twitter! Or other websites with a lot of people in it!”

social-media

That’s great! A social media campaign is one of the best ways of reaching out to people–granted that you do know what you’re doing. It is the go-to marketing method if your aim is to make an impression, a persona for your brand. What makes this highly effective especially in more modern times is that it lets you to build relationships with your customers better. And today’s society, people value authenticity when it comes to engaging with businesses.

That, and the sheer size of the population of users is nothing to laugh at.

Reaching your Customers Through Social Media

But there’s a little problem going on with social media right now. It’s getting harder to reach out to its users through natural, “organic” ways. Facebook, for instance, has been making a few updates on what appears on people’s newsfeeds. Entrepreneurs will have a harder time getting their names more visibility without resorting to paid advertising. Bit of a cunning move on Facebook’s end, if you ask me. Kudos to them.

But if you’re a smart businessman/woman, you know that there are other kinds of digital marketing out there. You don’t have to rely on social media alone. There’s SEO, affiliate marketing, pay-per-clicks…

…and then there are emails.

email-marketing

“But email is so outdated! Everyone and their mothers use Facebook for everything these days.”

Using Emails for Marketing

Now hold on. An email marketing campaign still holds a lot of merit–more than you might expect. There is still a large number of people in the world who don’t have accounts on Facebook, Twitter, or other similar sites. That’s a demographic that you should tap into.

According to CustomerThink, an email is six times more likely to have a higher click-through rate than a tweet or FB post. More people also prefer to receive content through this manner too.

It was also stated that it’s 40 times (FORTY!) more effective at gaining new customers. Truly a master at lead generation.

Another plus point of email marketing is that it allows you to send more personalized messages to your customers. It’s more likely to be read than something you see while scrolling down your newsfeed.

So don’t underestimate the power of emails! Instead of using only social media, why not implement both methods into your digital marketing plan? Attract people into signing up for your newsletter mailing lists. A good marketer will always make the most of the Internet’s potential, after all.