Time To Shift Your Focus To Facebook

We all probably know about Facebook’s new algorithm by now. The biggest social media platform on the Internet will be favoring posts from friends rather than public posts from, say, companies. It’s been a cause for concern for a lot of businesses who do a lot of advertising on Facebook.

The folks at Facebook have reassured advertisers that paid content won’t be affected much by this algorithm. However, the cost per impression rates, or the CPM as we call it, will most likely rise in the future. Pretty smart move by Facebook, since a lot of brands will now be doing their darnedest for their ads to be on newsfeeds more often.

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There are also some who suspect that Facebook will soon bring the hammer down on certain kinds of content. We’re talking about those posts that go “share if you like our food”, “react with a heart if you loved this, sad react if you didn’t” or something else to that extent . You’ve got to admit, they’re very effective at getting those engagements going, but they’re considered low-quality and clickbait-y. We need to step up our game.

But should we advertisers really worry about it? Do we just need to make a couple of adjustments, change the way we look at the situation? Perhaps. Let’s see what are some of the things we can do, shall we?

Less Quantity, More Quality

jimcareyMore often than not, when we focus more on posting a lot of content, (for example, 4 posts in day), we tend not to work on the quality of the post itself. Sometimes we even outright neglect it. It might be a good idea to take a step back and slow down. Try doing 1 or 2 posts day, or maybe even a post every other day. You’ll have more time to create a relevant, timely post that can convey your message much more clearly. Now you can step back and watch those engagements come in once you’ve started boosting the post.

Try branching out from your usual style too. If your brand has focused heavily on content video marketing, consider holding live video sessions. This actually encourages more interactions from your followers.

Focus on the Influencers

socialmediaSocial Media Influencers can be your brand’s best friend. This is especially vital now that posts (particularly organic ones) from your business will no longer appear on other people’s feeds as much as posts from these influencers. This is a good time to strengthen your relationships with them so they will happily endorse your products for you in these leaner times.

Facebook’s new algorithm isn’t necessarily a bad thing. We can’t always help it if the company wants to change a few things with their users’ experience. In the end, what brands and advertisers can do is adapt and make the best of this situation.

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Why Your Business Needs Content Video Marketing

Scrolling through your timeline, may it be on Facebook, Twitter, or Instagram, you see videos every after two posts. They are virtually present in every business aspect: in branding, advertising, and even customer engagement.

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Videos are really just that great in accomplishing certain objectives. It’s no surprise that they are everyone’s favorite. So why shouldn’t you be using it for your marketing strategy? The answer is: there isn’t any reason! Instead, we’ll be giving you reasons on why you SHOULD be using it:

It’s Versatile

Whether it’s 5 seconds short or 15 minutes long, your videos should be able to entice your customers to watch.

Videos can be served to the viewer in a variety of ways. You can create simple videos with the sole purpose of getting noticed on social media daily, or maybe you can set a bigger production that will only be released at the end of the month.

A gold content video can earn you a huge amount of reach and conversions. With video marketing solutions, you can sell a product again and again without becoming stale at all.

It’s Entertaining

Everybody loves to watch videos. Most of us spend hours on YouTube, ending up on videos and channels we did not originally intend to watch, and honestly, that is how we discover new treasures and favorites.

It’s similar with content video marketing, customers may not know about your business, but they may arrive there organically if your content is relevant or through paid advertising. This is why it’s so important to produce videos that not only grab the customer’s attention, but strike them well enough that they’ll share the video. Which brings us to the next part.

It’s Engaging

You encounter a funny prank video or a clip of cute cats cuddling with each other. You tag your friends in the comments because you want them to see it as well. Because videos are moving images of real time events, they invoke strong emotional connection.

Viewers are more encouraged to comment or post an insight when the video presents them with something relatable, or something that will spark their curiosity. So when you post an informational video or a branding video, for example, people will be more interested to click or comment just with the fact that they are curious about what is going to happen in the video or that the video touches their life experiences.

It Increase Your Rankings

If you are truly dedicated to raising your SEO rankings, posting articles and images won’t be enough to do the trick; you have to incorporate videos as well.

Videos can dramatically drive traffic to your website given that it has been advertised on many platforms and provided that they are made to be very easily shareable. All you have to do is put links in the video and create a good landing page.

It Levels You With the Competition

Since businesses, both big and small, are posting video content on their websites and social media accounts, staying traditional and outdated will put you out of the scene.

Aside from that, when your visitors see that you are also producing videos, they will feel more secure knowing that your brand adapts to the demands of time. This is especially important in a generation with fast evolving technology.

With those benefits stated above, what’s there not to like about content video marketing? There’s definitely a lot more to gain than what is to spend time, money, and effort for. It doesn’t hurt to try! If you are doubtful, you can always consult an expert to help you out.

How to Drive More Traffic to Your Website

Couldn’t resist the website trend and finally joined in? That’s great! Not getting the traffic you thought you’d be getting? That’s not so great. The good thing is that it’s fixable.

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It’s typical for a recently-launched site to not have much activity going on initially, but if your site’s been up for a while and is still yet to gain a substantial amount of traffic, then you’re going to need to step up your game. Here’s how.

Pay Per Click Advertising

Gaining organic traffic takes time, and for you who may require action now, paying your way to a better spot is definitely a viable option.

The best thing about PPC is that you only pay for the clicks you get, making it a cost-friendly solution and available to virtually any business.

Note, however, that despite its nearly-utopic abilities to assist a business, it’s not as simple as paying for the ad and expecting tons of traffic to come flooding in. It requires effective copy and relevant keywords.

Link Building

While you may already have the relatively quicker solution that is PPC, you’re still going to need a solution that’ll bring you long-term benefits.

This is where link building comes in. It basically puts links to your site on other sites in order to increase its visibility, providing greater chances of clicks to your site and greater traffic. Similar to PPC, however, it’s not a magical answer to your problem.

Effective link building means placing links on reliable sites, not to mention strategizing their placement so as to not appear “spammy.” This may require extensive research and knowing what it means for a site to count as reliable.

Video Marketing

While the two aforementioned options are SEO solutions, this one is more on content development. It still, however, is about driving traffic to your site, this time using engaging video content.

A video marketing campaign is a popular trend nowadays, with nearly every business making use of it. Placing videos on your other pages (Facebook, Twitter, YouTube, etc.) can actually help lure users into your site.

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By providing interesting content that will entice users to visit your site; this method works the same way as the previous two, and also with the goal of getting more visitors for your site. Similarly, in order for this method to actually work, you need to provide the right material.

All of these methods are good and effective ways to improve your site traffic, but they all also require a certain level of expertise in order to be executed properly and to be effective. No matter what option you’re going to try, it’s best to have professionals work with you.

You don’t even have to get different companies for your different needs, no need for a separate link building services company, or PPC/video marketing experts. With the right digital marketing company, you’ll be able to outsource help for any one of these needs, or even all of them. Get in touch with one now and see how they can help improve traffic for your site.