The power of PPC is something that businesses can’t ignore. If you’re looking to make sales quickly, investing in paid advertising is usually recommended. Paid ads are also helpful if you want to promote during a limited time period, like a Christmas or a Black Friday sale.
Compared to SEO, it takes considerably less time for you to start seeing results. But that doesn’t make the work any easier. That’s why many business owners make use of pay per click advertising services to save them the trouble.
But even if you’re getting someone else do the dirty work, it never hurts to have some knowledge on how to make your paid campaigns more successful, right? Here’s a couple things to keep in mind:
Always Do Your Research on Keywords
Using the right and relevant keywords for your ads ensures that people will be able to see your ads in the search results. Take the time to study long-tail search terms. Commonly used keywords for your brands and products tend to have too much competition.
For example, if you’re running a car rental company, don’t settle for keywords like “rent a car” and “car rentals”. You’ll be fighting with thousands of other car rental businesses. Instead, try those that include where you are, like “rent a car in Brooklyn” or “budget car rentals in West End”.
Keyword research tools are extremely useful in this aspect since most of them also let you check on what your competitors are using.
Make Good Use of Geolocation
Although often ignored by many advertisers, geolocating is a very useful tool to target local or international customers. Instead of indiscriminately advertising to every user in the world, you can have your ads displayed only at particular regions of your choosing. You can take it further and set the hours for when you want your ads to appear the most. This lets you save more of your budget on clicks.
Work on Your Ad Copy
Good copywriting is a must if you want to make the most out of your paid ads. You only have a limited number of characters to work with, so you have to make every word count. Make sure to be clear and concise with your message and include relevant terms. Don’t forget to use calls-to-action. You can also include your business’s contact numbers if you have any–which you should in the first place.
It’s Not Always About the Clicks
One thing you should always remind yourself is that with PPC campaigns, getting people to click on your ads is not your end goal. Yes, getting clicks can be good, but remember that you’re paying for each click. Producing conversions is what you should be focusing on. As much as possible, you should turn every click into a sale. And if you don’t get clicks or sales? Well, at least your brand gets exposure. Your name will be easier to remember next time.
So whether or not you hired a personal assistant company to do your pay per click ads for you, knowledge on PPC is always good to have. You’ll never know when you’ll find yourself making use of it.