4 Link Building Tips for Start-ups

Quality link building is a must for any company looking to get a good ranking on search engine results and get greater chances at attracting their desired market, and for start-ups who need to get their name out there, it’s a great way to get the ball rolling.

With all that, it’s important that business owners have some pointers that can help maximize the effectiveness of their SEO efforts.

Here are four of the most vital ones to keep in mind.

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  1. Integrate It With Your Social Media

    Social media is one of the most powerful channels businesses can utilize. While it technically isn’t part of link building, it can definitely help boost the process. This is because placing links to your website page helps reel in visitors and traffic, and traffic is one of the major factors that search engines note.

    There’s so much you can do with social media. Apart from posting on your own page, you can reach out to niche audiences using cross-posts or interaction with popular pages and people. With enough effort, links to your site could be displayed on such popular pages and with greater exposure, can provide your website a lot of traffic.

  2. Use White Hat Strategies

    Throughout the years that link building has been practiced, some techniques have been labeled as ‘black hat’ strategies. Such methods are often poor efforts at tricking algorithms via things such as keyword spamming and invisible links. Some practices are also labeled as ‘gray hat’ and, while not penalized like black hat techniques, are also best avoided in order to ensure a safe rep with search engines.

    When you stick with white techniques, you don’t only avoid penalties (which include getting blacklisted from search engine results, losing you a lot of money), but you also get better quality work done, so it’s better for your website in the long run.

  3. Mind Your Content

    No matter how much effort you put into driving traffic into your site, it’s always going to boil down to conversions and just how willing your customers are to make you their go-to and build a relationship with your brand. The best way to speak out your vision and personality and connect with your audience is through your content.

    The language, the message, the images used, even the concepts of your videos, these all say a lot about your company, and what they say make or break that connection with your target market. Investing in quality content is the best way to make sure that when a user goes to your site, they’ll want to stay, and even better, come back.

  4. Work With a Digital Marketing Company

    While working with a link building services company is great for traditional techniques, if you want to make the best of your online marketing campaign, going with a digital marketing company is a better idea.

    Social media planning and material creation can all be done in coordination with your link building and other SEO needs to make sure that your whole online campaign is in sync. For those new to the online marketing game, a good start would be to hire a Filipino virtual assistant.

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It’s not easy being start-up, but with the right marketing efforts and partner, getting your name out there through link building and other efforts while on a budget is very much possible.

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White-hat Strategies of Link Building

If there’s anything important to your SEO campaign, it’s link building. You’ve probably never heard of it and the wonders it can do for your website. If you’ve ever been faced with the question to invest in link building services, you might want to say yes to tha.

But before we get ahead of ourselves, let’s get around to knowing what link building is, and what practices can be considered good or bad for your SEO.

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What is Link Building?

Link building is the process of getting other websites to link to your own website. Search engines use these to discover new web pages and help determine how high a page should rank in their results.

That said, getting your website to rank higher on Google or Bing takes a lot of time and effort. Some people cheat their way through these search engines, which brings us to…

What are Black-hat and White-hat Strategies?

In the world of SEO, there are good and bad practices. They are named white-hat and black-hat. There is also an in-between called gray-hat.

White-hat strategies are those that fit the webmaster guidelines by search engines like Google and Bing. They ensure that you have little chance of getting problems with search engines when losing traffic. This includes creating your own content, building a community that engages with your content and website, and promoting to people by writing real, personalized messages.

Black-hat strategies are practices that violate guidelines by search engines. They use loopholes in search engine algorithms to rank websites higher. This includes cloaking or showing content to search engines that are different from what you show users, and hidden text on a page filled with keywords for search engines but not shown to users.

Now that we’re a bit acquainted with the clear dos and don’ts of SEO, let’s see how you can play out link building using White-Hat methods.

Link Building the White-hat Way

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1. Blog commenting

Blog commenting is a clean way of promoting your own content on different websites. It’s important to stay away from looking like a spam account. Tthe best thing to do is input your name, email, and website on the designated areas. If you put keywords in these areas, your comment could be reported for spam.

When you comment on blogs, it not only benefits your link building goals, it also helps your branding and can provide direct traffic to your website.

2. Guest Posting

If you’re not familiar, guest posting is placing blog posts you’ve written to other blogs. When you reach out to other websites in your industry, you have more chances of getting a high-quality backlink to your website if the blog allows it.

You can pick reputable websites that generate a lot of traffic as well as social media shares.

3. Networking

When you build relationships with people in your industry, you are more likely to have people share your content. You can start by engaging with their content, by joining online communities, commenting on forums, and joining Facebook groups.

As much as possible, try to stay active, answer other users’ questions, and establish your identity in the industry.

There are many ways to succeed in link building, and when you find the right (and clean) methods, they can help boost your website’s rank on search engines. You can familiarize yourself with these and other techniques, or you can contact a local search engine optimization company to build an effective SEO strategy.

Emotional Marketing for Facebook Advertising

What do social media and emotions have in common? They both get people to connect, that’s what. It’s no wonder emotional advertising is prevalent not just on the internet, but also on other advertising platforms like TV commercials and billboards.

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And yet, social media and emotional marketing seem like a match-made in heaven. In fact, businesses on Facebook have no shortage of it especially in their video ads.

But how can you apply emotions to generate local business leads?

Let’s take some lessons from a pioneer of some of the most successful ads of all-time—Coca-Cola. Coca-Cola’s 2017 campaign slogan says, “taste the feeling”. For years, Coca-Cola hasn’t been selling the taste of their products. Rather, they tap into the feeling you get when you’re drinking Coke. When you’re with your friends and you’re happy, you share a Coke with them. It’s almost like the taste of happiness is a bottle of Coke with your friends.

Emotional advertising works because everyone has feelings. It isn’t always about the product or the service. It’s the feeling you get when you have it.

Here are some ways you can play on emotions for your next Facebook advertising campaign:

netgrandmaPlay on FOMO

FOMO is an abbreviation of the “fear of missing out”. It is an actual word that was added in the Oxford English Dictionary in 2013. People can be uncomfortable with the idea of missing out on an event or a joke because they don’t want to miss out on an experience.

In advertising, you can play on people’s FOMO to create hype. This tactic not only captures your audience’s attention, but also holds their interest. For example, you could present a limited offer on your ads and emphasize the need for people to avail it. People are more likely to respond to ads that compel them to act fast.

Play on Aspirations

Ads can motivate people. This is especially when you show them their sky-high dreams aren’t impossible to reach. Everyone has dreams. But some of us don’t feel compelled to try harder when things don’t go as planned.

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You could use your brand’s ambitious rise to its current status. You can even show your audience how your brand can help them achieve their wildest dreams. If you can’t seem to make any connection between your audience’s aspirations and what you can offer, you can show them that your brand is built on supporting your target audience.

Play on Curiosity

Curiosity killed the cat, but satisfaction brought it back. When people are faced with questions that concern them, they’ll want to search for answers. The trick is to ask a captivating question, and let your audience know they can get answers when they click your CTA button.

For instance, Soylent, an American brand of meal replacement, used a question in one of their ads, asking what Soylent tastes like. They ended their pitch with a choice of either having the audience scour the internet for answers or letting them purchase for themselves. Finally, the CTA button says, “Shop Now”.

Similarly, HubSpot also used this tactic to ask how well their audiences rank for SEO, as a way of advertising their offers to improve the SEO of companies or entrepreneurs. Their CTA button says, “Learn More”.

facebookRemember that using emotions for Facebook advertising works best if the tone fits your brand. The best thing about this strategy is that in the era of post-organic reach for businesses, emotional marketing can still create meaningful engagements. If you’re planning to use this strategy for your next Facebook paid advertising campaign, you can always consult a company specializing in Facebook advertising, and they’ll be happy to help.

The Future of your Google Ads

It has been almost 20 years since Google was launched, and 18 years since AdWords was launched. During those years, Google launched popular tools like AdSense and Maps. It made magnate Sundar Pichai the highest paid CEO in the US. It became one of the internet’s advertising giants. A Google AdWords service company can tell you that your ads are more advanced now than they’ve ever been in the last twenty years, and it’s about to become more innovative in the next five years.

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The future moves fast, so every day you think you’re prepared is another day to ask yourself what you’re lacking. We saw how quickly mobile users took over desktop users in 2016. More trends are forecasted to evolve faster this year. Here’s a list of the possible things that can happen to your Google ads campaign:

1. Mobile-first Ads

Google has a policy that penalizes your PPC’s quality score if you fail to follow their mobile-first rule. This means if your website isn’t mobile-friendly, you could end up paying more for your PPC campaign, and your rank could descend. This is due to the fact that a lot of mobile searches are on Google, especially after Android and Apple made Google their default search engine.

2. Personalized Ads

Targeting is more specific now, and that enables marketers to create tailored ads for audiences. This concept already exists, but it can even go as far as targeting ads for a user’s significant life events like graduation.

3. Automation

You can’t deny the growing contributions of AI to modern online marketing. Google is said to be closely developing its AI and machine learning capabilities. With AI, ads become dependent on machine learning—a technique allowing computers to foresee future events by using previous data.

Of course, this isn’t entirely fresh for AdWords, especially because Google has been using AI to rank ads for years.

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4. Certain Ads to be Blocked

Ads run by PPC networks outside of Facebook and Google may be blocked when Google releases their new adblocker. Included in the list of blocked ads are those that defy industry standards, like the ones that autoplay, and full page ads.

Don’t worry about your ads on Google, though. Google’s advertising policy follows strict guidelines, so your PPC campaigns are safe on there.

5. Search Becomes a Unified Platform

Dan Golden, the President and Chief Search Artist at Chicago agency BFO, says AdWords will evolve into a “unified platform for buying and measuring digital media across search, social, mobile, display and video”. This means most of Google’s current tools will offer advertisers multiple channel attributions run by machine-produced algorithms.
Golden says he expects this 15 to 20 years from now, but we’re already seeing some work around that.

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Your Google AdWords program campaign is ever-evolving, and every day you have to find ways to improve your strategies. It sounds like a lot of work, which is why a Google AdWords service company can offer assistance with your next PPC campaign.

Why Facebook’s New Algorithm Is Helpful for Businesses

Let it be known that the idea of organic posts reaching your audiences better than paid ads could is a false belief. Organic reach was already declining in recent years. From January to August 2016, organic reach by Facebook publishers nosedived by 54 per cent. Businesses had been long preparing for this decline by building strategies around more effective user engagement.

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So when Mark Zuckerberg’s algorithm change announcement came earlier this year, it shouldn’t have been a surprise for brands to work twice as hard. Advertisers were catching up well with Facebook advertising.

Let’s build an argument around that first fact: organic reach was already plummeting.

This can be attributed to the amount of content published on the News Feed. Facebook deliberately filters these to show content most relevant to users. This gave advertisers a wide range of opportunities to get creative with their strategies to obtain their sizable audiences.

For now, the change seems like torture to the modern marketer, especially because the algorithm is set to predict posts that will spark back-and-forth discussions. The silver lining (and subsequent challenge) here is that people can tweak their News Feed settings, but persuading them to view your page’s content can be your Achilles’ heel. That’s not to say the task is impossible; it just needs to be done right.

One way to do this, alongside creating good content, is to remind your followers they can go to the Pages feed found on the left side bar on the News Feed. You can also encourage your audience to update their notifications settings to see more content from your page. It’s like the equivalent of YouTube content creators asking their audiences to subscribe.

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On the other hand, funding paid advertisements can guarantee a large audience. Because Facebook is gearing towards paid marketing, their features and tools have been updated to help businesses with their advertising strategies.

Since an ad on Facebook takes many different forms, it stands to reason that Facebook isn’t getting rid of your brand’s online presence or separating you from your audience. Rather, they are opening more doors for your brand to expand on one of the largest social media platforms, even if they do update the rules regularly.

Facebook was never one to shy away from change, so varying strategies and preparation go hand-in-hand. If your business is in need of several change-proof advertising strategies, there is a handful of local Facebook ads service providers who can help you along the way.

Choosing the Right Facebook Ad for Your Business

Chances are you’re one of the 2.13 billion people currently holding accounts on Facebook. So it’s safe to assume that you’ve probably come across a couple of ads on Facebook—some you don’t even realize were ads. This is due to Facebook’s dual function as a social media platform and an advertising platform. No surprise there since Facebook owes some of its commercial success to the company’s efforts in advertising. Companies now more than ever need digital marketing solutions to reach their business goals.

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Unlike ads found on other websites, ads on Facebook don’t look like they’re offering you a million dollars to sign up. They are free from those old-timey clickbait tricks, and, instead, provide diverse ad types.  Here are some of the different ad types offered on Facebook and how you can determine which one fits your business.

1. Video Ads

As Facebook gears towards becoming a video platform with the launch of Watch and promotion of Live for marketers, it’s also offering different ways of utilizing ads on Facebook.

According to Facebook Business, there are various options for video ads including cinemagraphs, GIFs or short videos, vertical video, and carousel ads.

Short videos, GIFs, and cinemagraphs let you tell a story in a short span of time. These are usually used to highlight your company’s new products or deliver a short message whilst reminding them of your brand.

Vertical videos appear to take up most of your phone’s screen size, and according to Facebook’s research, are more likely to get your audience to watch videos with the sound on. This can be used to tell short stories.

Carousel ads let you show up to ten images or videos in one ad, complete with their own links. The carousel is commonly used to tell a story, displaying your best products, or explaining a step-by-step process of how your business works.

2. Lead Ads

facebookLead ads are ads that ask for your information, but instead of giving your customers forms that they’ll be too annoyed to fill up, Facebook auto-fills their information for them, reducing the load time of pages. Information includes the customer’s full name, email, phone, city, country, company name, and job title.

The great thing about this format is that you’re able to get leads even before people visit your site. Post an ad in this format, and voila! You’ve generated a couple of leads.

3. Canvas Ads

Canvas ads are of the interactive variety. They commonly appear on the News Feed with a link and a photo. Upon clicking the ad, your customers begin interacting with the ad thanks to a combination of interactive photos and videos taking up the entire phone screen. The result is longer engagement, and according to Facebook, 53 per cent view at least half of the canvas, and the average time on site is 31 seconds. Not too bad for a mobile ad.

There are plenty of other ad formats available on Facebook, and choosing the appropriate one is just as important as writing your copy, coming up with a catchy CTA, and targeting your audience. If your brand is in need of a major revamp when it comes to ads, a Facebook advertising company can help you with your next campaign.

How To Make Emails Focus On Costumers

What is usually the end goal of an email marketing campaign (or any marketing campaign for that matter)? Isn’t it usually to turn audiences into loyal customers? And for customer support, is it not to ensure that customers are completely satisfied with the product and the brand?

Adopting the mindset of focusing more in catering to the customers is still something that many businesses haven’t done yet. This is despite the fact that the advent of social media makes it difficult to hide one’s mistakes. One slip of the proverbial tongue, and an angry customer will immediately post screenshots and drop names for everyone else to see and rage at.

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So what should email customer support teams and marketers change about how they deal with customers?

Stop Thinking Of Email As Just Another Platform

Indeed, email is a great medium for marketing and customer service. But it’s more than another channel for you to reach others and for others to reach you. Emails are a way to connect all your other platforms together in one place. When a reader wants to go to your website or social media pages, they won’t have to go through the effort of doing a Google search for links to your places if you provide the links in the emails yourself.

Emails are also another way to study your consumers’ preferences and experiment. What content works best for them? What time do they usually open your emails? All these give you the data you need to optimize your emails and become the most effective.

Emphasize On How The Product Can Help Them

Ever watched a salesman in the department store or the supermarket do a product demonstration? More often than not, he’s very good at convincing you that the item can be a useful addition to your home or office, even if you don’t have any plans of buying at the moment.

This is something that many marketers fail at. One problem that they have is that they concentrate on showcasing the features that a product has. They don’t tell the reader what the product can do for them. In a way, it comes off as self-centered if you only talk about your brand and what your goods are.

Survey Your Customers’ Satisfaction

Monitoring the performance of support agents is an integral part of customer service. Supervisors will regularly check on an agent to see how they handle stress, answer queries, and solve problems.

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But it’s not enough to rely on supervisor reports to improve. To truly know how well your email customer services are doing, you have to get feedback from the customers themselves. Many people underestimate the power of surveys, but they can make a big difference in making you see what needs to be removed or improved in the way you handle customers.

To build a customer support and marketing culture–not just in emails but in everything else– that genuinely concentrates on accommodating customers in better ways is no easy task. In truth, it requires more effort on the side of the business to make it work. But with a great support team and knowledgeable marketers at the helm, it can be an investment that is worth it in the end.