If there’s anything important to your SEO campaign, it’s link building. You’ve probably never heard of it and the wonders it can do for your website. If you’ve ever been faced with the question to invest in link building services, you might want to say yes to tha.
But before we get ahead of ourselves, let’s get around to knowing what link building is, and what practices can be considered good or bad for your SEO.
What is Link Building?
Link building is the process of getting other websites to link to your own website. Search engines use these to discover new web pages and help determine how high a page should rank in their results.
That said, getting your website to rank higher on Google or Bing takes a lot of time and effort. Some people cheat their way through these search engines, which brings us to…
What are Black-hat and White-hat Strategies?
In the world of SEO, there are good and bad practices. They are named white-hat and black-hat. There is also an in-between called gray-hat.
White-hat strategies are those that fit the webmaster guidelines by search engines like Google and Bing. They ensure that you have little chance of getting problems with search engines when losing traffic. This includes creating your own content, building a community that engages with your content and website, and promoting to people by writing real, personalized messages.
Black-hat strategies are practices that violate guidelines by search engines. They use loopholes in search engine algorithms to rank websites higher. This includes cloaking or showing content to search engines that are different from what you show users, and hidden text on a page filled with keywords for search engines but not shown to users.
Now that we’re a bit acquainted with the clear dos and don’ts of SEO, let’s see how you can play out link building using White-Hat methods.
Link Building the White-hat Way
1. Blog commenting
Blog commenting is a clean way of promoting your own content on different websites. It’s important to stay away from looking like a spam account. Tthe best thing to do is input your name, email, and website on the designated areas. If you put keywords in these areas, your comment could be reported for spam.
When you comment on blogs, it not only benefits your link building goals, it also helps your branding and can provide direct traffic to your website.
2. Guest Posting
If you’re not familiar, guest posting is placing blog posts you’ve written to other blogs. When you reach out to other websites in your industry, you have more chances of getting a high-quality backlink to your website if the blog allows it.
You can pick reputable websites that generate a lot of traffic as well as social media shares.
When you build relationships with people in your industry, you are more likely to have people share your content. You can start by engaging with their content, by joining online communities, commenting on forums, and joining Facebook groups.
As much as possible, try to stay active, answer other users’ questions, and establish your identity in the industry.
There are many ways to succeed in link building, and when you find the right (and clean) methods, they can help boost your website’s rank on search engines. You can familiarize yourself with these and other techniques, or you can contact a local search engine optimization company to build an effective SEO strategy.