White-hat Strategies of Link Building

If there’s anything important to your SEO campaign, it’s link building. You’ve probably never heard of it and the wonders it can do for your website. If you’ve ever been faced with the question to invest in link building services, you might want to say yes to tha.

But before we get ahead of ourselves, let’s get around to knowing what link building is, and what practices can be considered good or bad for your SEO.


What is Link Building?

Link building is the process of getting other websites to link to your own website. Search engines use these to discover new web pages and help determine how high a page should rank in their results.

That said, getting your website to rank higher on Google or Bing takes a lot of time and effort. Some people cheat their way through these search engines, which brings us to…

What are Black-hat and White-hat Strategies?

In the world of SEO, there are good and bad practices. They are named white-hat and black-hat. There is also an in-between called gray-hat.

White-hat strategies are those that fit the webmaster guidelines by search engines like Google and Bing. They ensure that you have little chance of getting problems with search engines when losing traffic. This includes creating your own content, building a community that engages with your content and website, and promoting to people by writing real, personalized messages.

Black-hat strategies are practices that violate guidelines by search engines. They use loopholes in search engine algorithms to rank websites higher. This includes cloaking or showing content to search engines that are different from what you show users, and hidden text on a page filled with keywords for search engines but not shown to users.

Now that we’re a bit acquainted with the clear dos and don’ts of SEO, let’s see how you can play out link building using White-Hat methods.

Link Building the White-hat Way


1. Blog commenting

Blog commenting is a clean way of promoting your own content on different websites. It’s important to stay away from looking like a spam account. Tthe best thing to do is input your name, email, and website on the designated areas. If you put keywords in these areas, your comment could be reported for spam.

When you comment on blogs, it not only benefits your link building goals, it also helps your branding and can provide direct traffic to your website.

2. Guest Posting

If you’re not familiar, guest posting is placing blog posts you’ve written to other blogs. When you reach out to other websites in your industry, you have more chances of getting a high-quality backlink to your website if the blog allows it.

You can pick reputable websites that generate a lot of traffic as well as social media shares.

3. Networking

When you build relationships with people in your industry, you are more likely to have people share your content. You can start by engaging with their content, by joining online communities, commenting on forums, and joining Facebook groups.

As much as possible, try to stay active, answer other users’ questions, and establish your identity in the industry.

There are many ways to succeed in link building, and when you find the right (and clean) methods, they can help boost your website’s rank on search engines. You can familiarize yourself with these and other techniques, or you can contact a local search engine optimization company to build an effective SEO strategy.


What to Look for in An SEO Service Company

With websites getting more popular than ever, more and more companies are now looking to SEO service companies to handle their link building services needs. Where there are a lot of companies looking for these services, there are also a lot of companies offering to take care of their concerns.

With so many options available, interested business/website owners, including you, maybe, may find it hard to decide on a service company to go with. To help narrow down the choices, here are some factors that interested owners should know when considering their SEO service company options.


They Always Think Beyond What Is Asked of Them

Good SEO service companies do not limit themselves to what is asked of them by clients, they also consider all other possible outcomes and prepare strategies for these as well. More importantly, they actively seek out other opportunities that could aid the client’s cause and of course, update the client.

Even when things are going well, they do not let their guard down. They constantly look for any possible lapses and points for improvement and advancement, whether it is from the client or from other external sources.

They Don’t Limit Themselves to Mainstream Platforms

While Google and Facebook are today’s most widely used search engine and most widely used social media platform, respectively, that doesn’t mean the link building team should rely on them alone. Exploring other search engines and pages, like Bing, news sites, sponsored listings pages, among others, could help gain additional traffic for a site.

They’re Easy to Work With

Link building and SEO in general have a lot of technicalities to them, and clients who are not well versed or familiar with such technicalities will find it difficult to catch up with the team’s explanations. It is the team’s duty to break them down to simpler terms, making sure that the client has a clear understanding of how their links are going to be managed.

More importantly, they walk you through the financial aspect of the campaign. They will make it clear to the client how much they might earn if they use this keyword or that keyword, and if it will make the client earn or lose money. A good team will not care about getting paid alone, they will make sure that the client gets a good deal for their money as well.


They Will Ask You a Lot About Your Company

While a service company may be expected to research on their client’s brand beforehand, they will still have to ask the client questions on smaller details to ensure that their work will stick as closely as possible to the client’s vision.

Their questions may range from what keywords the client may specifically want to be included and what exactly they wish to achieve from their campaign. This allows them to estimate as accurately as possible price and conversion rates.

They More or Less Already Have a Plan to Show You

Given that they’ve made prior research about the client, they should have at least the basic frame for a plan, so that the client would have an idea of how the team is going to do their work. Clients wouldn’t want to be caught off guard by tactics they may not agree with.

With all the available options swimming out there, it is easy to get lost and end up choosing a company that may end up not working out with your vision. Business owners should take their time in carefully weeding out these less-than-ideal companies.

What it all really boils down to is that interested business owners should look for a good SEO service company who’s link building services team thinks outside the box and, more importantly, actually cares about the client.


The Fundamentals of SEO

Want to start working in the world of search engine optimization? Did you outsource some work to an SEO provider and would like to familiarize yourself with what exactly they’re working on? Want to start working in the world of search engine optimization? Did you outsource some work to an SEO provider and would like to familiarize yourself with what exactly they’re working on?


Learning SEO seems overwhelming at first, so let’s start with the basics, shall we?

In layman’s terms, search engine optimization–or SEO for short–is pretty much the process of adapting strategies to suit a search engine’s algorithms so that webpages can rank high.

The tricky part with this is that these search engine algorithms evolve along with the Internet through the course of time. This means that those who provide search engine optimization services need to constantly change the way they play the game.

But what are the fundamentals of SEO?

What should we know first before thinking of a strategy?

We can divide the basics into three parts: Keywords, On Page, and Off Page.

Keywords are what people type into the search bar when they, well, search for something in Google or other search engines. They’re the first thing that comes to mind for many of us when we hear the word SEO. We can’t help it—a large part of SEO does revolve around keywords.

We know the main goal of SEO is to make a webpage appear as close to the first page of the search results as possible when their keywords are typed in. Researching these keywords is one of the tough parts. Too broad of a keyword and you’ll have too much competition. Many SEO experts search for and use “long-tail” keywords (aka short phrases) instead, as they will have less pages to compete with. But how are keywords used?

On-Page SEO is where the keywords go. The basics of the basics, it consists of the following:

• Web ContentThis means all the things we have on our websites–blog posts, articles, images (their image names matter as well!), videos and descriptions, among others.

• URLs The structure of your URL affects how SEO-friendly it is. URLs that are short, contain a keyword, and also describes the content that the page has do not only tend to rank higher, but are also human-friendly as well.

• Metadata This is what you call the bits of text that appear when webpages appear on the results pages. They are the title of your page and its description. Optimizing your metas are very important–the title tag alone can catapult you to the first page.


Now, if On Page SEO focuses on your own website, Off Page SEO is more concerned with other sites. We’re talking about links. When search engines see that websites link back to your own site, it has a positive effect on your site’s ranking.

Remember, however, that it’s not about the number of links to your site. It’s about the quality and content of the sites that link back to you. The better the quality of these sites, the more relevant you become in the figurative eyes of the search engine.

There are many study materials and tutorials out there that provide a more in-depth look into SEO. Unfortunately for many of us, we just don’t have the time to learn how to optimize our websites. But while we hand all the work to people who offer SEO company services, that doesn’t mean we can’t learn a thing or two about what they do.

But if you want to delve deeper into the world of SEO, then study away!