SEO: An Essential Engine to Drive Your Business Goals

Having problems promoting your brand?

There are limitless opportunities to grow your brand’s awareness and publicity. The digital world offers us numerous options to explore and reach our overall organizational goals, and one of the surest ways to promote your brand is through working your way up in search engines online.

Search Engine Optimization (SEO) is one of the strategies of digital marketing that will help you top the competition. SEO refers to the ability of a website to gain more website visits through organic search engine results- a service that is well provided by Coffeebot Solutions.

How Does SEO Work?

• SEO maximizes user experience with relevant information on related photos and videos, navigate web pages, and a mobile-friendly web configuration.
  
• SEO is a primary source of leads. It is one of the inbound strategies of Business to Business (B2B),Business to Customer (B2C), and non-profit organizations.

• With the help of SEO, you can reach your target market effectively. Leads make the rates higher when customers research what they are already interested in.

• SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.

• When your website is on top of search results, you can encourage customers to visit the physical store. After they search for their desired product or service, they will choose which branch is nearest to them or which business interests them more and be a customer of that branch.
  
• SEO increases your brand’s credibility. Staying on top of the charts will make the customers think highly of your brand’s quality. Combined with a functional website,  this will make them patronize your products.
  
• And lastly, SEO can make your brand well-known. SEO helps in establishing brand awareness and ensures that your product is easily found. That way, internet users will be able to see you more.

Make your business stand out and be on the lead with Search Engine Optimization. It is reliable and provides good results. In other words, it’s the online engine that will drive your business at the top of your goals.

What You Should Consider when Running an SEO Campaign

There is always a rising need for immediate access to knowledge, especially when it is about important information regarding products and services. That is why as business owners, you should cater to this need instantaneously, and one great option for this is through search engine optimization. 

Having a great SEO for your brand means having a slice of the huge cake on your specific market. Getting listed at the front of Search Engine Results Pages (SERPs) would mean a huge difference for your business. As an SEO Agency in Davao, we want what’s best for you and your business. Here are the things you should keep in mind when running an SEO campaign.

Think about Keywords!

Search engine optimization is all about keywords. Finding the right keywords is essential if you want to reach the front of SERPs.

Long-Tail Keywords

If you want to succeed in getting that first page, you should lessen your competition. The internet is vast, that is why using short keywords like one-word or even two-word keywords would drown your SEO articles with all the big and established websites. That is why looking for long-tail keywords related to your brand with low competition would get you a higher success rate. 

Long-tail keywords also serve as a pre-qualification, visitors of your website would more likely convert and generate for you.

Choosing the Right Keywords

There are two ways to know what are the perfect keywords for your business. This is through: 

1. Manual organic search of your primary keywords

• Organic search is labor-intensive and tedious. However, this gives you an idea of what people are looking up on the internet and can also help you choose the right keywords that can drive traffic.

2. Utilization of Keyword Generating Tools

• Keyword generating tools are easier and less time-consuming and show you the traffic and engagement of each keyword but you will not get the personal insights you’ll acquire when searching organically.

There are actually three ways, and the third is by using both organic search and keyword generating tools. This is used for a better understanding of what people are looking up on the internet and to get the traffic and engagement for your keywords.

Keyword Placement

Like every article, an SEO article also has different parts including;

1. Title
2. Meta Description
3. Headings and Subheadings
4. Body
5. Conclusion

Strategizing the right placement of your keywords could mean landing on the first page for your website. 

Search engine algorithms do not just randomly scour the internet, they view and analyze the placement of your keywords. Other things that can harm your ranking would be; putting too many keywords anywhere this is considered “keyword stuffing” and keyword density most if not all blogs only have around 0.5% to 2.5% of keywords.

SEO Audit

You can also choose to perform an SEO Audit. SEO Audit evaluates your website and determines its chances to appear on SERPs. Audits can help you improve your website and determine its strengths and weaknesses.

Lastly, Keeping Track

Of course, after you post your SEO articles, you should keep track of its KPIs (Key Performance Indicators). Google Analytics can help you see and understand how your keyword is performing and if it is faring well. 

If the KPIs don’t hit the goals you are aiming for you might need to create adjustments to your campaign to make sure that what you invested for is paid off.

To ensure that your investment pays off, you can always choose to outsource. Coffeebot Solutions is an example of a Davao Outsourcing Company. Helping you get what you want and what you need for you and your brand.

The Importance of Outsourcing Services in Digital Marketing

The online world has been the lifesaver of various companies and businesses during this time of pandemic. By using social media to continue to interact with their customer base, businesses and companies have been able to maintain a stable channel of promotion and advertisement while also adjusting their operations in light of lockdowns and social distancing measures.

Digital marketing has been a massive force in recent years, but its influence has increased due to most of the world’s population staying at home. While big companies can afford to have their own digital marketing and social media teams, smaller businesses might not be able to afford to make their own.

That’s why there are readily-available outsourcing services to hire in this time of enhanced social media marketing. Why should you hire such services? Here’s a few reason:

It takes time to build a team on your own.

As stated above, bigger businesses might have the manpower to have their own online marketing team, but a smaller company might not be able to assemble such a workforce on short notice. Hiring an established team can save you time and money training your own in-house team to work on digital marketing and social media.

You can have experts help you right away.

Digital marketing companies are providers of competent and diligent online services, from email management to social media content creation. The benefit of hiring such a company is that you’re tapping on a single concentrated source of skill and expertise, which can help your company in whatever digital marketing campaign you’re planning to launch. If you only need help with social media or SEO from an SEO company service provider, that’s fine, but if you want more than one facet of digital marketing covered, you can rely on a digital marketing company.

How Does Content Optimization Raise Your Search Engine Rank

In the world of digital marketing, competition among companies and businesses needs innovation and creativity. There is no other way to boost your sales but to become adaptive.
In a digital space like Google, for example, unlimited searches are made every day. It can be an inquiry about your company or business, or a blog that advertises your brand, or a video that talks about how your business or company has changed people’s lives, or a simple infographic or image that speaks to your audience.

Speaking of various forms of content, there is a need for companies or businesses to deliver them with quality and relevance. The moment a client or prospect customer searches about your company or business, they must become more interested in you until they trust your brand. The best way to achieve this is through content optimization. Simply it’s just one of the search engine optimization services or options that you can explore.

Here are some types of optimization that can truly help you:

Right words, more clients

Since clients are looking for content that is essential to their needs, it is important to factor in these things. Right now, there are different ways to achieve your optimization goals. Website content optimization can help you land on your website or other related pages that contain pertinent information about your business or company. This is helpful especially in social media platforms where sharing content is prominent.

Proper images, more audience

You can also opt to use image optimization since much of the audience want visual content. This goes along with text optimization since images don’t really have innate context. With the right choice of appropriate alt and title tags paired with your images that are not just visually appealing but also market-driven.

Viral videos, more engagements

Videos are also helpful in making an impact on your audience. In marketing, aside from making sure that people subscribe to your brand or product, changing their lives is also crucial. Using videos, you can ask for real testimonies of your clients, make timely videos that talk about pop culture, and produce advertisements that promote your business or company strategically.

Conclusion

Since the digital world of Google is constantly changing, you need to cope up with the emerging demands. To do this, you might need a team of experts to work with you. In the city, you have to look for a trusted and reliable SEO company in Davao such as Coffeebot Solutions to help your business or company establish its relevance by delivering quality content and optimize them to suit your clients’ needs.

Materialize your entrepreneurial vision through PPC Advertising

An interesting shift from the traditional business to social entrepreneurship has been seen around the globe. The former is deemed to be mainly profit-driven and the latter is recognized as solution-based as it creates significant changes in the lives of the people through initiatives to alleviate hunger, improve education, and combat climate change. 

But is there another way to maximize your noble purpose as a social entrepreneur?

In the aspect of a business, it’s not enough to just sell, you have to establish your brand smartly. It’s also true in social entrepreneurship. You have to create a strong following of people who will support and buy your products to sustain your envisioned social impact. 

One of the proven ways to upscale your business is pay-per-click advertising.

How will you achieve substantial fulfillment in social entrepreneurship through pay per click advertising? 

Greater entrepreneurial success

Given your unique business socially-driven acumen, getting help from a pay-per-click advertising company will secure your presence in the digital spaces. Apart from making sure that you uphold your values and principles, you also need to effectively market your products and services. 

Pay-per-click advertising ensures that you reach your audience using targeted and matched marketing. Given that, you’ll be able to properly channel your cause in greater digital platforms strategically. 

PPC advertising convenience and quality services such as setting up your Adwords account, performing keyword analysis and organization, doing keyword and geography targeted campaigns, making effective ads copywriting and performance analysis, conversion checking, and eliminating irrelevant clicks that waste money. 

If you want more people to get fascinated by the purpose-driven and life-changing services and products, spend your resources wisely on digital experts and marketers! 

Making a greater positive impact 

Aside from the very successful Steve Jobs in business, the Nobel Peace Prize laureate Muhammad Yunus has gained prominence through social entrepreneurship. These people started with brilliant and transformational ideas who strived to change the world. But the magnitude of how positive impact was achieved becomes more relevant if more people have a grasp on it. 

Since customers spend most of their time in digital media spaces, pay-per-click advertising can expand the reach of social enterprise through targeted campaigns. Many social enterprises such as Ashoka, TOMS shoes, Charity Water, and alike have become successful through the use of digital marketing. 

With the right mechanisms to give a boost in your business, you’ll reach all sides of the world. A pay-per-click advertising company such as Coffebot Solutions can do the job right for you.

At the advent of digital marketing, PPC advertising plays a vital role in making sure that your noble visions are properly packaged to reach those who truly need your help!

Facebook Ads 101

The effectiveness of an advertisement all goes down to one crucial thing – consistency. This decade, the most consistent form of advertising strategies use social media sites as platforms to promote their goods and services. For start-up businesses, handling finances and managing social media may sound too much, this is why businesses hire digital marketing agencies to make the most out of their advertising on Facebook or Google.

If you are interested in incorporating online advertising for your company, here are different ads that you could use on Facebook.

Facebook Ads

Over a quarter of the world’s population actively uses Facebook. This is by far the most widely used social media platform in the history of the world wide web. As a renowned website, social media marketing analysts consider Mark Zuckerberg’s innovation a great starting point for online advertising.

For Facebook, there are eight ad formats to choose depending on the purpose and presentation of a product or services:

• Photo ads – definitely, the simplest type of ads on the website. Through photo ads, products and services can be presented in high-definition to convey a message that’s aesthetically engaging.
• Video ads – motion and sound are vital features of an ad that engages the senses. Providing an audio-visual experience through storytelling develops a connection between the company and its target audience.
• Stories – these are customizable and immersive ads that include the audience through interactive buttons on the screen. Good stories require proper storyboarding to create an interactive ad.
• Messenger ads – Messenger was developed to create a bridge that connects Facebook users closer. This type of advertisement helps start conversations with the audience.
• Carousel Ads – using up to ten visuals, this advertisement can be utilized ingeniously. It can be an effective storyteller or an array of products customers can choose.
• Slideshows – these are audio-visual advertisements that are best used for telling stories across all devices and utilizes lesser data than video ads. For areas with slower internet speeds, these ads are very suitable.
• Collections – these types of ads are most useful when presenting a product’s features. Just like slideshows, these visuals respond faster than videos.
• Playables – using samples are cool ways to try out a product. Facebook does that too through playable ads. It enables users to test or play your business app or games before users can download it.

Other than Facebook, there are other social media platforms where you could put up your company’s ads. You can try to check the CoffeeBot Solutions website to read about blogs and news on advertising on Google, Twitter, Instagram and so much more.

Nurturing Your Business Dream

So you have this idea for a business, a product or service that you want to provide the world. Maybe it’s a Filipino dessert delivery service or a home-operated massage parlor. You have a dream but you’re not sure where to start.

Getting into a business requires a lot of dedication and maintenance, from something general as advertising to something as specific as consulting an SEO services agency. Nurturing a business takes a while but with luck, you can get it up and running.

Getting Started

The first and most important step is getting your finances sorted out. Think of it as setting up the foundations of a house that you’re making; you can’t put in furniture without setting up the walls, after all. Speaking of house, where will you work? Will you buy or rent a workstation? What sort of resources do you need? Have you sorted out the paperwork required?

The set-up for a business requires a lot of legal and financial details sorted out, but don’t get overwhelmed. Once you get all these things sorted out, you’re ready for the next step.

Getting Promotion

Once you’ve prepared your business venue, you can now begin marketing your business, and what better way to spread the news than through social media? Make a Facebook group, an Instagram, a Twitter page, or all three.

Get your friends to promote your business, and encourage your audience to share your posts by creating quality content. Get social media-savvy people to manage your stuff.

Getting Help

Asking for help is not a sign of a weak business. When a particular part of your operation needs more experienced hands, don’t be afraid to hire experts to assist you. Get social media-savvy people to manage your advertising, or maybe hire a Filipino virtual assistant to manage your schedules and other online tasks.

With all this said, we hope that with our tips you can nurture your business and find success in your endeavors.

Need help managing your brand-new business? Contact us!

Dominating the Local Search

Suppose you’re opening a coffee shop in the local scene. You find space to rent out or land to build on; then you decorate the place until you’ve reached a certain aesthetic, and then you buy food and materials to sustain your business, and finally, you hire people to run the place and keep it thriving. These are the physical aspects of a local company that most people typically follow.

However, the aroma of freshly roasted coffee isn’t enough to lure in customers. You need to market your brand for people to see it. When you think of the word marketing, what usually comes to mind? Word of mouth, print, commercials, and social media. However, there’s a critical aspect of marketing that your average Joe tends to overlook, and that is search engine optimization (SEO).

Hey Siri, look for _________ near me

Ideally, when people look up ‘coffee shops near me’ on whatever search engine they use, yours should show up. When you set up a business in this day and age, it’s not enough to have a physical presence; your online presence is just as important. If not, then the search engine will downgrade your relevance and rank you lower than you’d like.

Aside from making your mark on Google maps, have a website that people can open when they look for ‘coffee shops near me.’ It’s not only appealing to potential customers but also the local search engine.

Blog, blog, blog!

The easiest way for an SEO services agency to up your ranking in a search engine is to update your blog consistently. When you Google the word ‘Coffee,’ it’s guaranteed that a billion results (or probably, even more, will pop up) and for sure the first will be Starbucks. So be sure to add specific keywords to your blog posts like ‘flat white coffee in Davao’ or ‘premium roast in Davao City.’ And of course, make your blog posts and exciting or fun read. People want to feel like they’re being entertained, not like they’re reading the terms and conditions of an iPhone.

Reviews are EVERYTHING

Unfortunately, you can’t give your business five stars on Google, that’s up to the people who rate it. Encourage your customers to provide you with a rating online whether it’s through Google,TripAdvisor, or even a simple Facebook post about your coffee shop. This could make a world of difference. You’ll be surprised at how much good coffee loving souls are out there who are willing to put in a good word for you online.

Run Advertisements Online

Generating income isn’t solely reliant on your physical store; a lot of it is done through advertisements! What you can do is hire a pay per click advertising company to run a campaign on your chosen social media platform so that the word gets out faster. The more people that click on your ads, the more likely you are to have customers.

Are you looking to grow your business? There’s no shame in asking for a little help; there are many local SEO services agencies that can help you reach the top of the search engine. They can do all this and so much faster than you can down a venti.

Why You Should Work With a Local SEO Company

Building an online presence that’ll encourage potential customers to get to know your brand is definitely not an easy task. With the time and effort it takes to create materials as well as manage the channels, not to mention note updates on online trends, leaving the job to people who are more experienced marketing-wise is understandably the smarter thing to do.

Contrary to the notion that only large-scale and more established companies should work with professional agencies, start-ups and small to medium enterprises can actually benefit quite a lot as well, especially if it’s a local SEO company.

Better Brand Awareness

For smaller businesses, local customers are definitely the fans that you want. Not only are local customers more likely to turn you into one of their go-to spots, but you’re able to better establish your brand as an authority.

When you’re able to successfully brand yourself as a reliable figure that customers can trust when it comes to say, automotive products, clothes, vegan dining, whatever your business is in, creating a following comes much easier.

Better Understanding of Local Customers

Local business success is clearly largely dependent on success with the customers in a particular area, as such customers are typically the ones who provide the most reliable return on investment. In order to make an impression on these customers, understanding their needs, preferred language, and even online quirks is key.

What better way to make an impression with locals than with an SEO company, right? It’s one thing to work with experts in the SEO field, but it’s another to have the added advantage of the experts being locals themselves. By actually understanding what they want as locals themselves, the strategy will be more in tune with what works for your local customers.

Better Incorporation With Your Overall Online Marketing Strategy

If you’re working on other online marketing efforts as well, such as a PPC campaign or social media marketing, your SEO provider can make sure important factors such as your keywords can be take into consideration so that you’re overall online campaign maintains a single direction.

With all your different strategies working together toward a single goal, you’re set for a much stronger impact on your target market.

Better Priced Compared to Other SEO Options

Business owners are always worried about what getting professional assistance will cost them, but it all really boils down to the SEO company you choose; remember that you don’t have to shell out a lot for quality services, it’s all about choosing a reliable company that’s flexible when it comes to working with budgets.

Better yet, with the right agency, you may be able to avail of other digital marketing services without having to hire services from a separate PPC agency or social media management team.

There are more benefits that come with a reliable SEO service provider, and the best way to experience the benefits is to let your business give it a go. You may be surprised at how the benefits go beyond technical matters like SEO and help you with things like your branding as well.

SEO Vs PPC: Do You Really Have to Choose?

Search engine optimization and pay per click advertising are two relatively new methods of boosting one’s business presence-wise, and they are both undeniably helpful in doing so. With that, certain questions may lie. Should I invest in an SEO services agency? Or should I focus on PPC advertising services instead?

To help answer these questions, it’s a good idea to lay out some of the positives and negatives for each.

SEO

Builds Credibility

With SEO, it’s all about getting your page a good search results ranking and getting a helpful amount of organic traffic for your site.

Your page’s constant presence in the results will eventually lead people to associating your page (and your business) with the corresponding search terms, effectively making you a sort of trusted authority on the matter. When your page has established trust among internet users, they’re more likely to visit and regularly check on your site.

When such a trust is built, you’d have greater opportunity to make your potential customers see why they should avail of your products or services and more importantly, they’d be more likely to listen to you.

Sustainable

Another good thing about SEO is that even if you halt efforts with it, its benefits will still be felt. It’s one of those things you’ll definitely be glad you invested in.

Unlike with PPC, whose effects are largely dependent on whether you’re still subscribing to it or not. Even if you cut back on SEO, what it has done for your business in terms of establishing your page’s authority and building a good stand with customers goes on for a while longer, at least until you can get back to spending on SEO.

Organic

While paid ads do in bring in traffic, users are still more likely to click on and consider organic listings. Getting a good spot amongst other organic search results is something a company cannot simply buy and when achieved definitely reaps its benefits.

PPC

Market Visibility

With PPC, by simply paying for ad space, you are already assured that people will be seeing your ad even if they didn’t necessarily target your company specifically. So even though you might not have been one of their top options, your presence may propel them to now consider you and hopefully go with your company in the end.

Your aimed market, on the other hand, can now be more specifically targeted. While SEO’s abilities in this area provide a broader reach, PPC allows you to get in touch with the potential customers who are actively interested in what you may be offering, making conversion a greater possibility.

Flexibility

PPC is a particularly good choice for when you want to try out different strategies since it doesn’t take much effort to change an ad and you get quick feedback.

It’s also a good way to try out a marketing strategy before diving into larger campaigns since it can gather a significant amount of information, but at the same time, doesn’t require much investment.

Cost Effectiveness

Time and again this has been listed as one of the top reasons why PPC advertising services should be considered by every startup, and for good reason.

Since smaller enterprises are typically more budget conscious, it’s important that value for money is considered. This method is pay per click, so while not all clicks are assured transactions, it’s a lot more cost-efficient.

Both methods evidently have their respective benefits that any business would want, and more importantly, it’s important to point out that the better method here would depend on what your business needs.

At different stages your business may need more of PPC and then later on SEO, basically, it’s important to see these methods not as “ors” but as “ands” that will assist your business at it develops.

With all that, it would be best to consult with a reliable digital marketing agency to help you see which one you should invest in now at your business’s current stage and see how SEO and PPC can work together to build your company the online presence it deserves.