Trust is an important factor in Search Engine Optimization (SEO). In fact, link building is one area of SEO that you can efficiently and more effectively perform when you know how to earn the trust of search engines. Contrary to what one might initially imagine, the best link building strategies are actually those that that don’t seem to have been created for search engines.
Are you more confused or curious? Both? Okay. Let’s start from the basics.
Link building, according to everyone’s favourite Wikipedia, pertains to the “actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website”.
But the thing is, getting quality inbound links is just one tactic that can help you to rank better. There are other link building facts and strategies that SEO folks need to keep in mind if they want to get good results. Here are some of them:
Quantity is Important
Of course, numbers are essential in reaching virtually any marketing goal. Having a lot of websites that link back to your site helps you rank better. It establishes you as a trust-worthy source of information, especially if the number is quite substantial.
Quality Over Quantity
Despite the importance of numbers, however, one must always remember to keep things quality. It has become an common understanding that most well-established websites only link back to other websites that are also trust-worthy— this is the logic behind why citing trust-worthy sources will help you rank better. The more trust-worthy websites link from you, the bigger your chances at getting to the highly coveted first page of Google.
Ensure Editorial Placing of Links
Placing links in the footnote of your article will not help you reach your marketing goals. In order for those links to count, they must be placed in the body of the article. It is advised that links are placed in the relevant keywords located in the beginning, middle and end part of your article.
Relevance is Essential
Of course, you cannot link to a website about bicycles if your article is talking about flower arrangements. Your links must sound as natural and relevant as possible in order for them to have any value to search engines, and most importantly, to your potential customers.
If there’s anything these facts or strategies are telling us, it is that the best way to do link building is to make every link sound as natural as possible. Your link will work best if they look and sound like their presence in the article is necessary to prove a point.
Does link building sound far too complicated and technical for you to even begin considering going DIY? Just hand the task over to professionals or advertise on Google instead to make things easier and less time consuming for you.
Whichever path you choose for your link building campaign, whether you opt for Do-It-Yourself, SEO professionals, or Google Advertisements, remember that the best way to rank better in Google is not to just consider ranking better; in the game of SEO, relevance, truth and trust are the most important values to follow.