Tips for a Better Click Through Rate and Lower Cost Per Click

Like the human body, ads require a bit of checking up regularly in order to ensure that it’s working at its best. Similarly, you cannot set up an ad and just leave it to do its thing. Well, technically you can, but doing so will only leave you with far from the desired results.

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Given that, with regular follow-ups on your ad, it would only make sense to do what you can to optimize it (and lower unnecessary costs) as well. But how can you do so, exactly?

Track Conversions

Since the main goal of the ad in the first place is to get people to avail of the goods/services, it would only make sense to make it a priority to make sure that your ad is working.

By checking if people are actually buying, you not only hit that goal but also get rid of any unnecessary spending as you progress since you already know what works and what doesn’t.

Check Your Website’s Landing Pages

 

Where does your ad lead to? Most likely, your website. This is why making sure your website is also working at its best is essential too.

Broken links, unresponsive buttons, or maybe unconvincing copy could be enough to make your customer go the opposite way, losing a potential sale and making your ad virtually pointless.

Expand Your Horizons

There’s no use in maintaining a Google AdWords program if you’re not looking to explore as you go along. Know that marketing trends come and go, and if you stick solely to a single technique, you’ll be left in the dust of your competitors.

You shouldn’t limit yourself to what you’ve found to be comfortable; marketing takes a lot of testing in order to get right, and you won’t be able to explore further what could help your campaign if you don’t try new things.

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Go on the road to a stronger campaign with new keywords; Google provides tools that can help you gauge what new keywords are best for you to try, like the Opportunities tab and the Keyword Planner.

Don’t be afraid to explore when it comes to your actual ads, as well. Explore what more could be done with your images and your copy, as well as with how you target these ads.
Indeed, setting up a Google AdWords campaign is a lot more than just posting an ad; it requires a lot of tracking and updating as well (if you want it to work, that is).

It all admittedly may sound like too much work for someone with a start-up to take care of. Fortunately, however, outsourcing your Google ad needs to a good digital marketing agency means you won’t have to worry about that anymore.

From setting up the ad to managing and monitoring it, they’ll do the work. You just have to tell them what you want to achieve and how much your budget is. With that, you can be sure to have an effective ad optimized to reach your target market that won’t break the bank.

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Generating Leads Through Google Adwords

Let’s be real. Promoting businesses on the Internet isn’t as rosy as they make it out to be. Sure, all the apps and tools you need are at your fingertips, but so are they to everyone else’s. Advertising on Google or Facebook sounds like a great plan until you realize that thousands–if not millions–of other marketers out there have the same brilliant idea as yours.

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What you need is to gain an edge over your competitors. You need to generate more leads.

For the uninitiated, allow me to briefly explain what lead generation is: In a nutshell, it’s the process of catching the interest of potential customers.

There are many who dislike using Google Adwords because it’s quite difficult to make online business leads with it. One of the reasons it’s harder than usual is due to its stringent rules with ad quality. Even your landing pages are not safe; what’s acceptable with Facebook may not be so with good old Google.

That doesn’t mean you can’t make leads with it, however. It just takes a little bit more work than usual. Here a few ways to make the job easier for you:

Use Geotargeting

Does your business target the locals, or are you aiming for a global audience? Either way, targeting only certain areas can actually you generate more leads. Even better, you can edit your ads to include the names of cities and/or countries. Nothing catches the eye more than the name of the place they live in. Not only can you target more specific people, but you’ll also save more money on clicks.

Make Your Landing Page A Google-friendly One

Google is terribly strict when it comes to quality. In fact, hundreds of millions of ads are disabled yearly because they violate page policies.

If you want to make a landing page that meets Google’s standards, make sure that it follows their ad policy. “Simple” as that. Oh, and make sure the page is user-friendly too (although an unfriendly experience isn’t up to Google standards as well).

Consider Making One Ad Per Keyword

A common practice among advertisers is to assign several keywords to a single ad group. This actually makes it difficult to make keyword-relevant ads. Less relevant ads mean less people clicking on them, which means less leads. You might actually want to make one ad group for each keyword, as this allows you more room to make adverts more specific.

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Again, doing all of these takes a lot of work, but know that they can yield better results. Some people have opted to hire a pro marketing agency to do the job for them, while others have gone for the inhouse DIY route. Which path will you take?

Why PPC Advertising is Practical For Your Business

Search rankings are a battlefield. Many businesses compete for visibility, and this can be brutal especially for new ones who haven’t ranked up the search results. This is why it’s great to have Google adwords for business and pay per click (PPC) advertising—you can compete with established brands. It’s an equalizer of the playing field. But what is PPC exactly?

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Those are the links you see on the top of the search results labeled “Ad”. Those webpages didn’t rank up organically but were paid so they would appear in search queries or keywords related to their business.

But don’t get intimidated by the word “paid”. I know as an entrepreneur you are trying to maximize your resources. That’s why PPC is the best tool for you. Here’s why PPC is practical:

You Literally Only Pay Per Click

You’re only charged for the qualified leads that click your webpage. It’s an automatic filter. You won’t have to spend money for advertising to people who just see your ad but aren’t interested to know more–unlike most ads, like in print and TV (which are so damn expensive).

You Are in Control of Your Budget

In business development, budget is everything. Every cent counts. As much as possible, you want to maximize your resources. PPC allows you to do that. You can set a limit to the amount of money you spend for a campaign, such that if you reach the target number of clicks you want for your website, you can stop spending for it.

You Are in Control of Your Campaign

Unlike most ads, PPC can be specified according to your preference. You have the choice to only advertise on a specific location, time, and even language. That makes it way more likely for your webpage to be seen by potential customers. It’s very helpful if you’re a small business in a local area.

You don’t have to spend a lot just to reach your target audience just because you’re new or small in the playing field.

But you do need the right PPC management agency to help you create the right strategy. Their expertise on Google adwords combined with your expertise on your business will work wonders for your business.