Getting Virtual Assistants for your Company’s Online Needs

With the current pandemic still ongoing around the world, both big and small businesses have implemented measures to protect their employees, from smaller teams in the office to work-from-home policies for many of their employees. Many more have moved their operations online, and have begun expanding their digital marketing operations.

In these challenging times, it’s important for your company to expand their horizons and hire the expertise of virtual assistants, be they independent contractors or part of a virtual assistant service company.

What do virtual assistants do?

A virtual assistant is a kind of remote contractor who performs various tasks online, from scheduling meetings, handling emails, and even making blog posts and social media content. Today’s climate makes virtual assistant work more desirable, because it ensures that you won’t have to go through the issue of physical contact to accomplish tasks.

Why should you hire virtual assistants?

A quick way to optimize your brand’s digital marketing: Training one’s in-house team to work on digital marketing is tedious. Conversely, an established in-house digital marketing team might have their workload to spread out and need assistance in certain factors that they can’t cover (like email campaigns, for example). Hiring a virtual assistant allows you to “plug in” any gaps in your online marketing plans.

Save time and money: Hiring a virtual assistant to handle digital marketing can let you refocus your team to work on other operations, like improving one’s product or service. As such, outsourcing one’s digital work lets companies save money in the long run. By letting experts provide quick digital marketing solutions, companies can get themselves back on their feet and continue to prosper in the new normal.

Want to hire virtual assistants for your business? Contact Coffeebot Solutions now. 

How To Build A Marketable Facade in Social Media Platforms

Undeniably, the world of social media has dominated businesses through digital marketing. At present, if you’re business is not seen in any social media platform, you’ll not be able to, increase awareness about your brand, maximize engagements with future clients, and amplify your leads and sales. Social media is a powerful tool to market effectively.
The recent data in 2018 reveals that there are 3.196 billion social media users in the world, up 13 percent year-on-year. This means that many people are using various social media platforms on a day-to-day basis making it an optimal space for communication, expression, information, and business engagements. This is the reason why many businesses or corporations need to maintain a strong online presence.

 

Here are two reasons why you need a social media boost for your business:

Awareness is the key

In business, a high level of awareness means a high chance of sales. The visibility of your business is important as it attracts potential customers. To do this, you have to develop an effective social media strategy. You have to maximize the powers of social media in establishing your brand beyond awareness. You can humanize it by creating real human connections. Also, you can your business integrity by establishing your brand as a thought leader and become the go-to source of information by sharing insights and thoughts about trends, social media, entrepreneurship, and alike.
If you want to strategically achieve marketing online, you can look for a digital marketing agency. Through the help of professionals in making quality content – blog articles, images, videos, news, etc. – it becomes easier to achieve your marketing goals while minimizing the risks.

Generate leads that matter

The field of social media can be a great source of leads. Lead generation is simply about following potential customers and acquiring their information in various means such as putting links on landing pages from gated content to get a subscription from potential customers and through targeted social media marketing. Given the diversity of social media platforms, you can maximize your reach by using Facebook, Instagram, Twitter, LinkedIn, and alike.

Conclusion

You see how social media can become a potent space to establish your brand and market. If you’re a local brand and envision to thrive further, you can look for a social media agency in Davao City to help you with expanding your reach and eventually market with the right digital marketing strategies.

Davao City on Digital Marketing

The internet has more than one billion online users in the Asia-Pacific alone. That is a proven fact and no one can deny the potential for marketing expansion. Among these frontline digital economies in the Philippines with over 33 million users. Imagine what you can do with all those people spending time on the internet! 

In Davao alone, becoming one of the faster growing IT hubs in the Philippines makes this a good opportunity for rapid business expansion. As Dabawenyos are shifting from a slow-paced lifestyle to a city with fast-growing online activities, it is easier for start-up companies to introduce their brands with online viewers in mind.

 

Advantages of digital marketing

Almost everything is done online these days. From getting your shopping done to looking for services you may need, we’ve embraced the internet as an extension of ourselves that we can’t live without. This is especially true to Millenials and Gen Zs. Everything they do online — everyone must know about it. Social media has become the little diary that we update and put value into. With this in mind, it is safe to say that when you go to digital marketing, you will surely hit the audience that you want to reach.

Another advantage that we can look into is the community that we build once we introduce a brand successfully reaches the right people. Dabawenyos like to explore new things especially when they see it online. With a good strategy, these people can be your advantage as you carry out marketing your brand.

 

Opportunities for Online Advertising

There is enough room for everyone here in Davao. As the economy is booming with new investors coming in, there are lots of opportunities to position yourself as one of the first to start ahead and introduce your brand. It’s easier now with online tools to help you achieve maximum audience reach and engagement. 

With the help of network campaigns, you can reach anyone anywhere. There are ads found everywhere from the social media you use to the videos you watch. People don’t really mind getting ads as long as it is relevant to what they search for or if they are used correctly.

To stay competitive with modern business trends, one must know the top virtual assistant companies and digital marketing services such as Coffeebot. These are people that will help you get started with the digital marketing scene. Don’t get left behind and start taking those steps to ensure your foothold in the digital space. Technology will only advance from here and that is the best place that you want to be for you and your company.

SEO Basics: Google Rankings and Their Importance to Web Marketing

Many website owners do not know how to determine how high or how low their page comes up on Google even if they know that this is quite important. To determine your rank, it is recommended that you check out your website ranking on Google. This will help you see how far you’ve come in the last few months or even years.

Think you could do with an elevated ranking? Read on to know more about this method of enhancing your web marketing:

What is it really?

The definition of Google website ranking is very simple. It is the rank or position of your website on Google. Unlike other search engines, optimizing your website is a way to get a higher rank in Google. You do not have to pay for anything to get to the top of the results page because you just have to trust organic searches to the top. The more experienced you are and the more well-planned your strategy is, the higher your Google site ranking will be.

How to Enhance your Website’s Content

Back when the internet was not as developed as it is today, search engines were unable to determine which articles had keyword stuffing. Today, however, stuffing your article with keywords will no longer help you with your ranking. Keyword stuffing is the act of repeating one or two (or more) keywords many times just to rank higher on search pages, without regard to the contents of the article.
According to experts, the key here is to make sure the necessary keywords are included in complex sentences that actually make sense. If you aren’t so keen in this area, you can always hire a renowned Davao based outsourcing company for this task.

Other Tools and Methods

Besides using the right keywords and placing them in proper places, there are other tools or methods you can use to rank higher than your competition. This can be done by contacting reliable Davao based outsourcing company to enhance your site’s link building.

One method is to link high-quality websites. There is no software that can do this for you, so you would have to do it manually or with the help of Davao’s best outsourcing office.

But do not despair, because there is one thing you can do. You can improve your website by contacting a professional Davao best outsourcing office and firms today. There are SEO professionals who can give you sound advice on how to make your website Google ranking to improve.

The Advent of the Internet in Marketing: Getting to Know Digital Marketing

Digital online marketing branches from the school of digital marketing where all digital tools are used for advertising or marketing certain products or services. This type of marketing is useful but since the advent of the Internet and religious use of the said medium as the world’s information superhighway, digital marketing in the Philippines and other countries became one of the most effective methods in the advertising department.

Digital marketing services are advertising through the Internet or any other electronic means i.e. through your cell phone or through any other gadget you use that can access the Internet. There are different ways to employ digital online marketing. It can be sending messages through email lists or inviting people to visit certain websites.

The Different Methods of Digital Marketing

Other methods of the said Internet marketing technique also concern website building and promotion along with linking, link-wheeling and even the utilization of keyword-rich articles. One of the most important facets of digital online marketing is SEO article writing. This method makes use of keyword tools to see what people are actually looking for. SEO article writing does not only concern the use of certain keywords in articles but researching these keywords as well. If you want to build a website and want to promote it effectively to reach your target audience or target market, it would be best to join a community of experts and like-minded individuals. Although there are many websites and forums like this, it is quite unfortunate that most of them do not provide the support, the tools and the knowledge needed by newbies trying to find their way in the world of Internet marketing.

Interested in This Field of Marketing?

There are many how-to articles that can be found online but these articles, even if you compile all of them, is just the tip of the iceberg because there is so much to learn to actually succeed in Internet marketing. If you are looking for answers, tips, tools, and help for your endeavor into digital marketing in the Philippines, it is best to trust a reliable digital marketing services company for more convenience. For starters, you can visit https://caffeinerobot.com/ for more inquiries.

3 Underrated Benefits of Hiring a Digital Marketing Firm

Millions of modern businesses are investing in business social media marketing. Its accurate ad targeting features and social networking capabilities make it a perfect medium where brands can interact with their audience, and vice versa. 

Apart from these benefits, outsourcing your firm’s digital marketing is a cost-effective way for your brand to remain relevant to your audience. It will also save you the time it would take for you to learn the ropes if you intend to do your digital marketing yourself.  

You may know about these benefits already, but did you know that outsourcing does so much more for your company? Here are three underrated benefits of hiring a digital marketing firm.

 

1. It Can Help You Expand Your Network

As you reach a worldwide audience online through your social media pages, bumping into some collaborators is an inevitability. There will be times when your social media pages will receive inquiries from other companies. They may offer a proposal to help you provide better products or services to your customers, some may ask your firm to do that for them. 

Messages like these may not come every day, but when the right companies collaborate, they can do amazing things together. When they send a message your way, don’t leave them hanging. Make sure you respond promptly even when you’re away, your digital marketing firm can help you with that. 

 

2. It Can Inspire You With New Ideas

As was mentioned before, social media can help your brand to interact with its audience. The opinion of your customers can greatly affect your brand. So much so, that potential customers ask existing customers about your brand to help them decide whether they want to do business with you or not. 

Every thriving business is always on the lookout for better ways to do business. Those who truly want to deliver the best products and services to their beloved customers want to listen to their audience. With the right social media interaction brought to you by your digital marketing experts, you can sift through the opinions and get the best ideas to innovate and improve from your customers. 

 

3. It Keeps Your Brand Fresh

The digital marketing experts you hire for your company are not mere hired hands that don’t care about your brand online. The best business process outsourcing companies keep themselves updated with the latest changes and improvements on social media. 

As they help you make sense of analytical data for your social media pages, they’re keeping a close eye on the latest developments in your industry, keeping your brand fresh and relevant to its followers.

So if you want to expand your network and find collaborators, or if you’re looking for inspiration to keep your brand fresh, get in touch with your digital marketing team regularly. Schedule periodical planning with them and adjust strategies accordingly, it’s a great way for your brand to make the most out of its online presence.

3 Lessons From Apple’s Ad Campaigns

If there’s one company that’s mastered the art of making facebook advertising (or ads in general) it’s Apple. Over the years, Apple has stormed up some pretty creative ideas that took the world by storm and skyrocketed their sales into the stratosphere. Whenever Apple makes an announcement about launching a new product, everybody wants to get an inside scoop on what it is. Usually, you’ll see a lot of clickbait-ey articles with titles like “iPhone 10X revealed!” or “24K plated iPad Pro Mini!” only for Apple to debunk everything on their own when they release their latest advertising campaign.

 

The marketing world has always looked towards Apple as a beacon of innovation, and over time, it has picked up on some of Apple’s best strategies.

Here are 3 lessons you should remember about Apple’s ad campaigns:

Less is More

Apple likes to keep it simple and keep it clean. Whenever they drop a new groundbreaking explainer video, it always starts on a clean slate and markets the product and the product alone. Apple doesn’t have any fancy bells and whistles attached to its advertising strategy because they know that their products are the focal point of the advertisement.

They make colors that look seemingly monotonous exciting because they limit their color choice to neutrals so that their products POP. Just think about how stunning a sterling silver MacBook pro looks next to a midnight black backdrop? Minimalist yet chic.

Focus on your product as a whole then take it apart

Consumers love Apple so much because they’re transparent about what goes into their products and what they can get out of it. Ad campaigns typically showcase how sleek and chic the product is, and then it breaks down all the features and capabilities of an iPhone. That’s what consumers want. They want to know what they’ll be spending their money and if they’ll be getting their money’s worth.

But wait, there’s a catch. Apple hides the monetary value of products with upgrades. You can figure out the rest.

Online branding reflect in physical stores

They wowed their consumers with their Facebook ad campaign, caught their attention, and now everybody wants to buy what new thing Apple has on the market. As customers walk into an Apple store, they realize it’s somewhat intimidating, almost as if they were walking to a luxury jewelry boutique. But it’s not surprising, because that’s how Apple brands itself.

The physical output should be just as stunning as the marketing campaign. It’s all in the consistency.

Take these valuable marketing lessons from Apple and apply them to your strategies. Who knows? You might be the next Steve Jobs.

Content Writing: Four Questions You Need to Ask Yourself

Digital marketing services offered by the best companies will include a content writing service. Digital marketing, essentially, is the go-to practice of business owners who want to get noticed by their target audience online. It is defined as the process of “marketing of products or services using digital mediums”.

It’s strategic, and allows you to tap into a much wider audience. It’s the best solution to every employers’ digital marketing woes especially if you’re one of those folks who are struggling to connect with a younger audience.

However, as simple as it sounds, digital marketing is more complicated than you think. It has a lot of branches with different purposes and functions. Under the umbrella term of digital marketing, there’s content creation, social media management, Search Engine Optimization (SEO), Pay Per Click (PPC), inbound marketing, email outreach, and lead generation.

Here are four questions you should ask yourself for a good digital marketing strategy.

What Do You Want to Achieve?

Especially if your business is still in its start-up phase, you can’t afford to spend money on something that will not reap any benefits for your business. Of course, you’re going to spend a little money on digital marketing, but determining your goals will help you do it efficiently.

By having a specific target goal, it would be easier to determine the direction of your campaign. It will also help you create a clear financial plan for the entire marketing campaign. By knowing what you want, it becomes easier to determine the steps on how you can achieve it.

What Message Do You Want to Send?

In other words, “what do you want your audience to know?” Do you want encourage them to buy your products? Do you want them to connect to you on a personal level? Do you want them to download your latest ebook?

To Whom Do You Want to Send Your Message?

Digital marketing is especially effective if you’re trying to tap to a younger audience. If you’re trying to reach students or young professionals, social media would be the best area of digital marketing to use. If you’re planning to increase brand awareness among your tech-savvy customers by being visible online, SEO or getting content writing service from professionals would be the best solution.

Who’ll Do the Work?

Digital marketing requires work. Whichever branch of digital marketing you want to use for your marketing campaign, it will require a lot of time, effort, resources and a purpose-driven, well-crafted strategy.

It Is possible for business owners to do their own digital marketing campaign. But running your own business is, in itself challenging and time consuming. This is why there are business owners around the world who hire professionals who offer digital marketing services.

There are a lot of competent companies around the world who provide digital marketing services. These companies house experts who can manage your campaign through social media, content writing, or whatever appropriate channel, so you can focus on other areas of your business that need your attention.

Don’t know where to start? We know a few people you can trust, send us a message!