Davao City on Digital Marketing

The internet has more than one billion online users in the Asia-Pacific alone. That is a proven fact and no one can deny the potential for marketing expansion. Among these frontline digital economies in the Philippines with over 33 million users. Imagine what you can do with all those people spending time on the internet! 

In Davao alone, becoming one of the faster growing IT hubs in the Philippines makes this a good opportunity for rapid business expansion. As Dabawenyos are shifting from a slow-paced lifestyle to a city with fast-growing online activities, it is easier for start-up companies to introduce their brands with online viewers in mind.

 

Advantages of digital marketing

Almost everything is done online these days. From getting your shopping done to looking for services you may need, we’ve embraced the internet as an extension of ourselves that we can’t live without. This is especially true to Millenials and Gen Zs. Everything they do online — everyone must know about it. Social media has become the little diary that we update and put value into. With this in mind, it is safe to say that when you go to digital marketing, you will surely hit the audience that you want to reach.

Another advantage that we can look into is the community that we build once we introduce a brand successfully reaches the right people. Dabawenyos like to explore new things especially when they see it online. With a good strategy, these people can be your advantage as you carry out marketing your brand.

 

Opportunities for Online Advertising

There is enough room for everyone here in Davao. As the economy is booming with new investors coming in, there are lots of opportunities to position yourself as one of the first to start ahead and introduce your brand. It’s easier now with online tools to help you achieve maximum audience reach and engagement. 

With the help of network campaigns, you can reach anyone anywhere. There are ads found everywhere from the social media you use to the videos you watch. People don’t really mind getting ads as long as it is relevant to what they search for or if they are used correctly.

To stay competitive with modern business trends, one must know the top virtual assistant companies and digital marketing services such as Coffeebot. These are people that will help you get started with the digital marketing scene. Don’t get left behind and start taking those steps to ensure your foothold in the digital space. Technology will only advance from here and that is the best place that you want to be for you and your company.

On Pointe With PPC

Stepping up to PPC

PPC or pay-per-click is an internet marketing strategy wherein a business owner, in the role of an advertiser, pays a fee every time a user clicks on their online ad. In this case, GoogleAds is the most popular PPC advertising system in the world. As the most widely-used search engine, advertisers bid on ad placement so when someone types in a string of words that is related to their business or product, Google displays links where their ad can be seen. Does this sound confusing? It can be. But it is a very effective marketing tactic.

To put it simply, let’s say you pay a 5 dollars for a click. Someone clicks on your ad and is led to your website and buys a product or service worth 500 dollars. That kind of profit is every business owner’s dream. The process of setting up PPC advertising involves careful research to select the right keywords that best connect with what you offer. Those keywords need to be relevant to bring the best amount of traffic to your website. If this is something that you’re interested in, but don’t know where to begin, it’s best to set up a meeting with a PPC advertising service provider.

Going a step further

In the event that you’ve decided to go for PPC advertising, you may find yourself overburdened with too many things to do. Here’s when hiring a virtual assistant or VA comes in. VA’s are becoming the secret weapon behind successful businesses. They help streamline your work and leave you with other tasks that need a more personal touch.

Some advantages of hiring a VA include:

• Less overhead
  A VA requires no extra space in your office and is less expensive than hiring another full-time employee.
• Time management
  If you have tasks that you can’t perform yourself, but can’t delegate to your busy existing staff as well, pass it on to your VA.
• Special skills
  If you want something done and you have limited knowledge of it (like PPC), VAs with this specialization can handle it for you.
• Work-life balance
  Having fewer tasks to finish in a day, you can go home at a decent hour and spend quality time with family and friends. A VA can help you find that balance.

Convinced? Go for gold and hire a Filipino virtual assistant. They’re the most cheerful and hardworking. Plus, they speak English like a native so no task will get lost in translation. Reach out to Coffeebot and learn more about PPC and VAs.

Let’s Talk V.A.

V.A. stands for Very Annoying.

It’s very annoying leaving the office with a pile of unfinished tasks. If your company is one of the many businesses with a strong online presence, managing a website and social media accounts can feel that there are not enough hours in a day. Unless you want to sacrifice your work-life balance, something needs to be done. If you’re thinking that your staff is big enough to handle the work, but nothing seems to get done, maybe you need someone a little more motivated to get things moving. Consider getting a virtual assistants services company.

V.A. stands for Virtual Assistant

Virtual assistants are key resources in today’s world of business. As it’s not enough to cater to clients in the traditional sense, the majority of companies today are active online and we are not talking about a simple Facebook page. We’re seeing social media marketing, blogging and SEO all over the world wide web. Instead of updating every social media account and trying to find other ways to get your company more out there, virtual assistants can help you manage your online presence. This will help you manage own time and tasks better. It is also more cost-effective as VAs are independent contractors. It is not a requirement to provide benefits and insurance.

V.A. stands for Vast Array

There is a vast array of office work that you can outsource to a virtual assistant. The following are the most common:

• Administrative and clerical work
• Medical transcription
• Data encoding
• Travel bookings
• Proofreading and/or editing
• Graphic design
• Photo editing
• Payroll
• 

So if you feel overburdened with paperwork, need more time to focus on other things or need special skills that your staff lacks- social media management, in particular, look up Coffeebot, the leading social media agency in Davao.