Web writing, compared to other forms of writing, requires a unique approach as you have to keep readers interested as well as make sure they gain something from the material.
It’s easy to get carried away and veer off to one side of the spectrum; sometimes the writing may get too fun and casual, and the reader is drawn away from the point of the article, and other times, the writing may get too formal and technical, boring the reader away.
As difficult as it may seem to achieve a balance, there are ways to help achieve it, they’re pretty simple.
It Should Be Easy to Read
Readability is paramount, so it would be wise to stay away from heavy words and generally unfamiliar acronyms. This also entails sticking to one point per paragraph.
Ensuring that your articles and posts maintain an an upbeat and active voice helps to hold attention as well as help the reader play out the text in their minds and absorb the information easier. Additionally, it helps keep the yawns away. It is, after all, a website and not an encyclopedia.
It Should Be Easy to Navigate
Another thing you can do to keep things more reader-friendly is to put your material in sections with headers effectively summarizing your point. This not only helps ensure that you stick to one point per paragraph, but also makes it easier for the reader to see the main points of the article or post.
If the reader sees what the article is going to talk about, they’ll be able to better gauge their interest in the article. If they see that it’s something they are interested in, they’re sure to stay and finish it, and if they’re not, you will at least have at have gotten to present your point.
It Should Be as Concise as Possible
In relation to the two previous points on making sure the material is web audience-friendly, it’s another important pointer to keep material as short as possible (without impeding information, of course).
In addition to complicated words and digression, one big turn-off for web audiences is articles that seem to go on forever. The reader most likely went to your page for some quick answers to their concerns, and that’s what you should provide them, not a five paragraph essay on the background of your product, you can save that for a separate page.
It Should Sound as Natural as Possible
Make sure the reader knows that you, a fellow human being, wrote that text, not some generator bot. Remember that consumers nowadays are more responsive to human and personalized content, so keep things natural-sounding, like you’re speaking to someone from just another person’s point of view.
With that in mind, don’t randomly place links on the page that sound suspicious (i.e. “Click me”), it’s better to place links within the text. If happen to mention the service or a benefit of the product, then place the link there.
It Should Be Search Engine Optimized
This is a more technical (but still vital) aspect of web writing: making sure your content is written with the concept of how search engines are utilized in mind.
Strategically placing popular keywords within the content is particularly vital, and pays off big when done right as it helps boost your search engine result ranking organically, helping you earn the trust of potential customers.
Know that successful content writing for websites doesn’t have to be difficult, provided that you have the right people working on it.
For local businesses, it’s a good idea to outsource web writing needs to a reliable copywriting service in Davao. Not only are your web content needs taken care of, but they can also be incorporated into a larger online campaign with social media to help boost your presence.