What is a Lead?
A lead defines a person who is a potential customer who has an interest in your product or service. These ‘leads’ are usually acquired by asking for these peoples’ communication channels (email address, phone number, social media account) in business events, expos and other chances of interaction. These leads can also be acquired when they voluntarily enter their email address in a company website’s newsletter invitation or when you give away online tools in exchange for their email address.
Defining Lead Generation
Lead generation is basically the process of acquiring and converting people to customers. This is part of a whole business process, but nevertheless an important factor in the overall operation. For large or medium-sized companies, lead generation is one whole department, like sales, marketing, and accounting. Alternatively, they may acquire this service from lead acquisition service providers such as CoffeeBot Solutions, a digital marketing agency based in Davao City, Philippines.
Why do you need Lead Generation?
Naturally attracting people to come across your brand or website is different from lead generation. It is second of the interaction process and happens only as soon as you discover their potential to be actual buyers.
It’s an Essential Part of the Process
The point from ‘stranger’ to ‘customer’ can’t happen without lead generation in between the process. Within the process of acquiring them also lies a process which follows:
- A visitor is enticed to visit your website through invitations or CTA (Call to Action) that are included in a social media post, or an article promoted in other channels.
- The CTA where the website is included eventually leads your potential customer to a landing page where they may acquire free online tools in exchange for their email address.
- They become a lead.
It Converts
How effective is lead generation in converting a visitor into a customer? According to research, companies that nurture leads on average have 50% more sales for about 33% less cost. Marketing influencers also describe lead acquisition as a funnel, in which directs potential customers to the bottom of the funnel where your company lies.
By considering lead generation as an important strategy in your business, you make it possible for your company to rise above your competitors in terms of online presence and conversion.
Ready to convert your audience into real customers? Contact CoffeeBot Solutions, a digital marketing agency based in Davao City, Philippines, that I highly recommend! Visit their website on http://www.CaffeineRobot.com to learn more.
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